Conversions and customer engagement are closely related. Engaged clients establish solid, long-lasting bonds with the business, increasing loyalty and boosting conversion rates.
However, a devoted client base does not increase on its own. It’s the outcome of careful planning, research, and execution that initially offers a first-rate client experience.
Continue reading for 5 effective tactics you can use to increase engagement and conversion rates.
Improve Your Site’s UX
If you are like most people, you probably assumed that having a beautiful site would be sufficient. So how come your bounce rates are still high and your engagement levels remain low? Most of the time, it’s because you don’t pay attention to the user experience.
When done properly, UX design should be imperceptible. In other words, it enables seamless navigation between elements for website visitors and gives your site the simplicity and clarity required to boost conversions.
Some of the top ways to enhance website UX include ensuring clear and concise navigation, embracing the use of white space, using appealing calls to action, improving your page speed, etc.
Choose the Right Social Media Platforms
Social media platforms are a great place to keep tabs on what people are saying about your business but they also have the potential to increase engagement.
But the question is: Which social channels should you pick? Generally speaking, you ought to select those where your target audience is present. For instance, Twitter and LinkedIn might be your best choices if your objective is to increase the size of your professional and influential network. If, on the other hand, your target audience is young, TikTok is the best option.
One of the newest social media platforms, TikTok, has experienced a meteoric rise in popularity in recent years. However, if you want to see high engagement levels, you need to get TikTok followers who genuinely care about your business and what you have to offer. You can do this by employing strategies like using hashtags wisely, cross-promotion of your videos, challenge creation and participation.
Create Interactive Content
Try to plan and produce as much interactive content—such as quizzes, infographics, lookbooks, or landing pages—as you can for your campaign. More than 80% of marketers agree that interactive content is much more effective at attracting people’s attention than traditional static content.
People like stimulating and unique content that is out of the ordinary and allows them to interact. Interactive content can help boost engagement and create brand loyalty, which also helps set your business apart from the competition.
Optimize Your Site for Mobile
Are you aware that over 75% of consumers shop using a mobile device? If you want to engage the largest possible audience, you must make mobile shopping simple.
Designing and building your website so that it functions equally well on mobile devices and desktop computers is known as mobile optimization. Mobile optimization is becoming more crucial as customers use their smartphones to visit websites. Consider implementing these tips to make your website mobile-friendly:
- Use responsive design and themes.
- Stay away from features that don’t render properly on mobile platforms (such as sidebars, flash elements, and pop-ups).
- Use videos instead of pictures.
- Decrease the amount of information needed, making checkout quick and easy.
Provide Special Offers to Loyal Customers
More than 80% of businesses have confirmed that keeping existing clients is less expensive than acquiring new ones. This means that when developing your customer interaction strategy, you must think about ways to keep your customers happy in order to maintain their loyalty.
To achieve this, you can choose from a variety of alternatives or attempt to combine several of them simultaneously:
- Introduce a loyalty program that rewards repeat consumers with points, bonuses, exclusive discounts, or deals.
- Promote referrals by providing rewards for new clients.
- Send customized letters to consumers thanking them for their loyalty and providing little presents or exclusive discounts.
- Congratulate clients on significant personal occasions, such as birthdays or anniversaries.
In conclusion, developing an effective customer interaction strategy takes time and if you’re committed to doing so, be sure to plan and prepare well.
The strategies outlined in this article should serve as a solid starting point, but in order to get the greatest outcomes, make sure to periodically examine and adjust your customer engagement plan.