B2B News for Friday, October 21, 2022: Top Five List for Procurement Software, Municipal Services Support Business Acquisition

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As supply chains continue to show signs of stress, procurement software has moved to center stage. The Spend Futures Almanac has released its Future Five list of startups to watch. The list includes:

Carbmee an enterprise solution that measures carbon and manages emissions reductions for their customers’ net-zero goals.

Focal Point a procurement platform to track and optimize process, self-service and to measure results.

OpenEnvoy, a real-time AP automation technology that identifies discrepancies between invoices, contracts, and supporting documentation. 

ProcureWise, an AI-powered total talent solution to automate management of extended workforces.

Relish, a B2B app platform that maximizes cloud software solutions with custom extensions.

The value of influencer marketing may be greater than previously acknowledged. According to new research published in the Journal of Marketing from the University of Washinton, if companies spent 1% more on influencer marketing, they would see a nearly 0.5% increase in engagement. Reallocating spending based on their study’s insights, they hold, could result in a 16.6% increase in engagement.

“I predict that in the future, a lot of marketing is going to be crowd sourced,” said Robert Palmatier, co-author of the study and professor of marketing at the University of Washington’s Foster School of Business. “As a marketing manager, you’re going to manage a portfolio of influencers, just like Nike manages a portfolio celebrities.”

Researchers tested data d from Weibo, a microblogging website platform in China. The data consisted of 5,835 posts written by 2,412 influencers related to 1,256 campaigns for 861 brands in October 2018. Researchers found that influencer originality, follower size and sponsor salience all enhanced the effectiveness of a message, while posts that announce new products diminish it.

Press release: https://www.newswise.com/articles/these-factors-have-the-biggest-impact-on-influencer-marketing-effectiveness

Dorsett Controls, an industrial technology company that manufactures advanced supervisory control and data acquisition (SCADA) systems has acquired Sunapsys, Inc. Sunapsys is a system integrator who specializes in the design and implementation of controls and information systems in the water and wastewater market for municipalities, manufacturers, and OEMs.

Press release: https://www.prnewswire.com/news-releases/dorsett-controls-acquires-sunapsys-301656339.html

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Kate Baggott

Kate Baggott

Kate Baggott is a former Managing Editor of B2BNN. Her technology and business journalism has appeared in the Technology Review, the Globe and Mail, Canada Computes, the Vancouver Sun and the Bay Street Bull. She is the author of the short story collections Love from Planet Wine Cooler and Dry Stories. Find links to recent articles by following her on LinkedIn https://www.linkedin.com/in/kate-baggott-9a0306/