The majority of all visitors who find your website for the first time will probably not return and that’s the reality for most companies. So it’s of the utmost importance to come up with creative ways to collect the visitor’s email.
A mailing list gives you the most direct line of communication with your audience. You can quickly and easily send out updates and special offers, and it’s the closest we’ll get to a physical, face-to-face meeting with a potential customer.
Email is far more effective to rely on than social media algorithms or hoping that people see your updates on your website. When you regularly communicate with people on your mailing list, they begin to feel like part of a community. This leads to increased loyalty and engagement, and more sales.
Below, we share some creative ways to build your email list more effectively and hopefully help you generate new hot leads for your business.
Have a Plan
Before diving into the most creative ways to build your email list, one of our top tips is to have a plan. Start by setting up an automated welcome email where you welcome the customer and introduce yourself and your company.
End the welcome message with a link to your most valuable content. This will increase the likelihood that they will continue to open and engage with your future content. In the welcome email, you can also take the opportunity to inform about what the customer expects from subscribing to your list.
Whether you then follow up the welcome email with weekly newsletters, an automated flow that should lead to purchases, or something else, of course, depends entirely on you.
Use High-Performing Email Pop-Ups
Online businesses tend to use pop-ups as they are very effective when trying to grab the attention of visitors. For this reason, when trying to collect emails, creating eye-catching pop-ups can help you turn website visitors into loyal subscribers. Keep in mind that you should learn how to use this method accordingly as many visitors find pop-ups to be intrusive and annoying.
So make sure to they are appealing and engaging but remember that they should offer something valuable and relevant to the user. Use them to create personalized on-site experiences and make sure to design your lead capture pop-ups to match your brand by using different designs.
Pop-ups aren’t only an excellent way to build your email list but they can also significantly improve your conversion rate and reduce your bounce rate. Other benefits include improved local SEO, more sales, and better user experience.
Create a Landing Page
A landing page is a really good way to have a specific offer that stimulates action, usually a subscription. Here, too, it’s about giving and receiving. The most important thing about a landing page is that there is a clear CTA, so readers quickly understand what to do.
A landing page can be used to collect email addresses, build relationships and generate leads. So it’s not an ordinary page or blog post. Avoid having too much text or information and preferably have as simple a page as possible. The focus should be on your freebie.
Take Advantage of Social Media
Social media are one of the most efficient marketing tools available today. For this reason, you should go ahead and include a “subscribe for more content” CTA in your bio when you use social media platforms, whether it is Facebook, LinkedIn, or Instagram. This way, whenever someone looks at your bio, you have the opportunity to gain new subscribers.
Social media channels like Facebook allow you to embed a sign-up form as an additional tab on your profile. You should also use the header images on social platforms to promote the sign-up and incentive. When you use a branded header image with a CTA, it will help you build your email list.
Social media make brands more personable, reachable and interactive and by promoting a contest or a giveaway, you can drive traffic to a landing page where followers can sign up to take part.
Use Loyalty and Referral Programs
One of the ways to grow your email list from scratch is to use loyalty and referral programs. Programs that offer rewards can attract brand-new subscribers as well as encourage existing ones to upgrade, ultimately generating more lifetime value.
A robust email list will become one of the most important assets you have in your business and a major driver of leads in your funnel. By using the tips above, you will establish a direct line of communication with your customers, the most effective way to increase brand awareness and drive your sales and revenue.
Latest posts by B2BNN Newsdesk (see all)
- The 6 Major B2B Website Oversights - March 29, 2023
- Mastering Small Business Marketing In 2023: The Expert Guide You’ve Been Waiting For - March 24, 2023
- 5 Best Practices For Mobile App Translation - March 23, 2023