Tuesday, July 16, 2024

New CMI Survey: Are Content Marketers Paid What They’re Worth?

The Content Marketing Institute undertook its first-ever career and salary survey this year to assess these topics and more in the state of content marketing careers.

The company surveyed more than 1,100 content marketers, and the results reveal eye-opening insights into the aspirations of professional content marketers and the opportunities for companies to more effectively support their careers.

Who should read this report?

Content marketers looking for:

  • Benchmarks on content marketing salaries (see the medians by role, gender, and generation)
  • Guidance on how to forge a career path ahead
  • Direction for where to invest in learning

Team leaders interested in:

  • Advice for hiring top content marketing talent
  • Insights to keep content marketers engaged at work (spoiler: it’s more than just higher pay)
  • Tips to help talented content marketers plot a path forward

Key highlights

  • More than half of the content pros who took the survey (56%) told us they’re very or extremely satisfied with their current position.
  • However, 57% told us they plan to find another position within the next year or are unsure about their next steps.
  • Only 1 in 5 content marketers report they have a clear path for advancement inside their current company.

Download the report today for more details and analysis on the career opportunities for content marketers.


Unleashing the Power of AI in B2B Marketing: Strategies for 2023

The digital marketing landscape is evolving rapidly, with artificial...

How To Check if a Backlink is Indexed

Backlinks are an essential aspect of building a good...

How to Find Any Business Owner’s Name

Have you ever wondered how to find the owner...

Do You Have the Right Attributes for a Career in Software Engineering?

Software engineers are in high demand these days. With...

6 Strategies to Make Sure Your Business Survives a Recession

Small businesses are always hit the hardest during an...
Jennifer Evans
Jennifer Evanshttp://www.b2bnn.com
principal, @patternpulseai. author, THE CEO GUIDE TO INDUSTRY AI. former chair @technationCA, founder @b2bnewsnetwork #basicincome activist. Machine learning since 2009.