Tuesday, April 23, 2024

9 Software You Need for Successful Content Marketing

Consumers won’t prefer to read content that is only for the purpose of marketing a product. In addition, many consumers are tired of having to view the same ads each day. Nevertheless, most marketers and business owners are becoming aware of this, so they need to increase their creativity levels. 

Content marketing produces results and the right software will help you deliver quality content. However, a common challenge for most users is to identify how they can create the proper content marketing strategy and the type of results they’ll achieve. 

Well, let’s not wait any further because in this article we will discuss the top software we can use for creating successful content marketing. 

9 Software you can consider for creating a top-class content marketing strategy

  1. Happy Scribe 


Happy Scribe is a popular audio to text converter software that allows you to create content from audio. When you convert audio to text with Happy scribe, you can do so in more than 120 languages and it is supported in more than 45 formats. 

In other words, audio transcription is the process of converting an audio file into text. Audio recordings will usually come from an interview, academic study, video clip, conference recording, etc. 

You can transcribe audio text with Happy Scribe in three primary ways and they are the following: 

  • Automatic Transcription Software 
  • Manual Transcription Services 
  • Manual Transcription editor

Keep in mind that when you transcribe audio to text manually, it may take more time. Still, it will result in a higher accuracy level than automatic transcription services. 

Overall, Happy Scribe is an excellent option for allowing you to convert your audio files into powerful content. But, of course, content can always be written from audio files and videos. So why not have them in all forms? 

  1. Buffer 


If you are a social media manager or marketer, you’ve most likely heard of Buffer. Buffer is used in more than 22 countries worldwide and has millions of users. It’s most popular for smaller businesses and primarily used for social media engagement purposes. Buffer was initially created for generating content and posting it when scheduled. You can publish content on multiple channels when you need to. 

Buffer has plenty of features you can use, from planning to stories, to analytics, and even checking in on your content results. In addition, Buffer perfectly integrates with Microsoft, WordPress, Pixlee, SocialBee, and more. 

The platform costs around $15 per month and can be used for multiple social media channels for one user. You can also use a free plan for up to three social media channels for one user. 

  1. Hubspot 

Hubspot is one of the most popular content marketing platforms around. Not only does Hubspot help you create straightforward content, it allows you to integrate directly into the sales funnel. As a result, Hubspot combines sales and marketing in one place and makes the return on investment (ROI) easier to calculate. 

Furthermore, you can read plenty of content marketing guides on Hubspot’s website. The all-in-one tool is what makes it so easy to use. However, a downside is that the cheaper plans won’t offer you any A/B testing and have some expensive plans for the more advanced features. 

Pricing plans start for free, but the most advanced plan will cost you up to $3200 per month. 

  1. Semrush 


Semrush is an excellent tool for those teams that want to focus more on content marketing SEO and analyze what keywords they need to use to differentiate from the competition. The platform has more than 20 billion keywords, more than 300 million ads and 17 billion URLs daily. This type of data grants you real-time recommendations on improving your marketing process. 

According to Saaslinko, Semrush’s link-building capabilities are a significant advantage that allows Semrush to differ from its competitors. In other words, it’s a complete tool for competition spying, keyword research and identifying which keyword is the right fit for you. Content marketing requires you to focus on search engine ranking so Semrush might be the right fit for you!

Semrush can integrate with several social media channels and other popular sites such as WordPress, Trello, etc. 

The monthly plan of Semrush costs around $120 per month and while there’s a free account to use, you only have access to limited features. The only downside of Semrush is that the more advanced the plan gets, the more expensive it’ll be. 

  1. Buzzsumo 

Buzzsumo is a powerful platform and has a list of content ideas that are highly important for your potential clients. These content ideas are highly engaging and allow you to identify what your followers are going after. 

Additionally, Buzzsumo can be helpful when trying to figure out which influencers to work with and allows you to conduct the proper market research. 

Similar to Semrush, it also offers you competitor and keyword research. However, there aren’t any automated reports or analytics dashboard. 

Buzzsumo has a free plan, but prices vary as you subscribe to their more expensive plan. The Enterprise plan’s monthly cost will depend on how many features you plan to use. 

  1. Monday.com 

Content marketing might not be the best when your team can’t perfectly visualize the connection they need between each piece of content. However, Monday.com solves this issue by providing you with special templates for your content marketing. These templates are used for different labels and colors for organizing workflows based on the client, content type, writer, deadline, etc. 

The platform is easy to ease and provides you with customizable options, where you can get a clear idea of what kind of progress has been made during the brainstorming, creating and analyzing process. 

Monday.com can integrate with various project management applications such as Trello, Slack, Google Drive, Dropbox, etc. Monthly plans start at $8 per user per month and have a free plan to use as well for up to two users. 

  1. Contently 


Contently is a content marketing platform that allows you to automate the content marketing plan, creation and delivery process. 

Among several services that users can provide through this platform are SEO tools, analytics, content creation & strategy management. Additionally, Contently can integrate with common CMS and sales software. 

Most users prefer Contently because of its content strategy and distribution management. However, a downside of Contently is that it’s expensive and the analytics part is not as great. 

Monthly plans start at $499 per month and can go all the way up to $999 per month. 

  1. Funnel 

Funnel is well known to be one of the best software for managing content management data in one place. Collecting data in one place is always better for helping you make better decisions on the content you should create. In addition, this tool makes it easier for you to create reports and analyze data. 

Some of the primary reasons Funnel is an excellent option for marketers is because it can handle large amounts of data without needing to code and let’s not forget that coding can be time-consuming. Also, the tool is even more effective in reducing the potential for error in creating reports. 

Funnel can integrate with up to 500 data sources, including social media channels like Facebook, LinkedIn, etc. 

Monthly pricing plans with Funnel begin at $399 per month and offer you a free trial and demo. 

  1. Adobe marketing cloud 


Adobe Marketing Cloud allows you to deliver interesting content for your target audience and helps increase consumer engagement and conversions. In addition, the platform has plenty of solutions that help you provide customized content to your target audience. 

Additionally, you can use statistics to track your progress and efforts. This platform’s huge advantage is its ability to integrate with data systems. Overall, the platform is easy to use and an excellent option. 

Monthly prices with Adobe Marketing Cloud begin at $9.98 per month and give you enough details to contact them. 

The bottom line 

We come to an end for this article. These are the top nine software you should consider using for your content marketing plan. At the end of the day, the software you choose will greatly depend on what your business requirements are. Keep in mind to always choose the software that best suits your content marketing. 

It’s vital to ensure you first set up the right strategy for the content you want to create. After, choose the software that will make the process easier for you. The last thing is to continue rocking out awesome content! 

About the author: 

Tony Ademi is a freelance SEO content and copywriter. He has been in the writing industry for three years and has managed to write hundreds of SEO-optimized articles. Moreover, he has written articles that have ranked #1 on Google. Tony’s primary concern when writing an article is to do extensive research and ensure that the reader is engaged until the end.


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