Monday, April 22, 2024

Protecting Your B2B Business From Digital Threats (Beyond The Basics)

Studies show that SMEs are the target in up to 96% of all cyber attacks. Therefore, it’s imperative that you take the necessary steps to ensure your business is protected in the digital space. Otherwise, you could encounter a host of problems that seriously threaten the future of your company. 

By now, you’ll already appreciate the importance of using firewalls and setting stone passwords. To gain true coverage, though, you need to do so much more. Here are three steps for protecting your B2B business.

1- Protect Your Reputation

Reputation counts for everything in business, especially as a B2B. Without the right protection in place, you could very easily see your reputation come under attack. This could happen due to defamation, trademark infringement, fraud, and other malicious actions. And it doesn’t only happen on your site, which is why a social media expert witness may be required to protect you. Identifying and dealing with the issues quickly is the only solution. The longer you leave it, the more damage will be done. 

Protecting your reputation online means stopping undue negativity and fraudsters from emulating you. Similarly, you must stop other B2B firms from trying to steal clients from under your nose. To do this, take care over what info is publicly shared.

2- Protect Identities 

It is common knowledge that over 90% of breaches are attributed to human error. As such, it’s imperative that you train employees about the latest scams and attacks. However, you can add an extra layer of protection by using VPNs to protect your online life. It is a particularly useful option for employees who work from home but also gives added privacy to all workers. It stops them from being profiled and can also stop them from putting their personal credentials at risk.

As a business owner, you can take the results to even greater heights by disposing of data when it is no longer needed. When the information is not stored on your servers, there is no opportunity for it to be stolen. If nothing else, it will keep your mind at ease.

3- Protect You Domain 

When building a website, you will naturally want to choose a provider and CMS that offer a range of cybersecurity tools as standard. This will stop attacks from breaching the backend and stealing sensitive info. Likewise, it will protect you from issues like DDOS attacks. However, you should also appreciate the fact that people may look to steal your domain once it expires. This is so that they can either sell it back to you or leverage success from your past online activities.

Sadly, letting someone else buy your domain means you lose all control. In turn, this could seriously damage your reputation. Likewise, you’d have to rebuild your SEO from scratch. Setting up an auto-renewal is highly advised. You may also want to buy related domains. 

The Final Word

Above all else, you must ensure that your endeavors to protect the business occur 24/7. After all, a single vulnerability is all it takes to fall victim. As for your basic securities, hiring ethical hackers to find any issues and correct them is the perfect solution.

Get this under control, and you can focus on actively running your B2B. Perfect.


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B2BNN Newsdesk
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