Search Engine Optimisation. Unless you’ve been living under a rock, you’ll know that it’s one of the best methods to boost your business’s online presence and performance.
But with SEO techniques constantly evolving in line with seemingly perpetual Google algorithm updates, if you’re not staying ahead of the curve, your SEO strategy is likely already out of date.
Keen to keep your finger on the pulse and stay up to date with all the latest trends happening in the realm of SEO? Stay with us as we discuss.
Trusted Techniques: Tackling Technical SEO
Yes, it’s true: Google has specific preferences that dictate which websites are displayed in its search query results pages. Many of these requirements relate to a website’s technical SEO characteristics: elements like page loading speed, site navigability, and the overall user experience on the site.
If you want your site to rank optimally in Google, you’ll need to stay up to date with what the search engine giant prefers, making continual updates to ensure your site always meets these criteria. If your site loads too slowly, is confusing to navigate, or is generally glitchy, you’ll get penalised: Google will choose better quality sites above your own.
Admittedly, staying up to date with the constant advances occurring in technical SEO land is a mission in itself, so it’s advisable to enlist the services of an SEO expert: one who can conduct regular audits to ensure your site is keeping up with Google’s ever-evolving demands.
On-Page or On-Trend: Existing vs. Emerging SEO Strategies
When it comes to SEO, there are tried and true methods, and others that are more obscure.
One of the most proven (although perhaps a little tired) SEO strategies is the creation of keyword-optimised on-page SEO content. To clarify, ‘on-page’ refers to content displayed on your own website: what users see when they visit your site. For your website to show up in relevant search engine results, your on-page content needs to be optimised to include the specific keywords Google will pick up on for your niche. Want your eCommerce store to rank for wholesale stiletto-heeled shoes in Australia, for example? Include keywords that speak to that search query. Or if the beauty and cosmetics niche is what you’re targeting, make sure your on-page content mentions trending keywords for that topic.
Are you more interested in learning about trending SEO techniques? You may have already heard of link building, but if you haven’t, it might be somewhat of a mystery to you. Involving the process of building backlinks to your website – where other sites link directly to yours – this strategy is growing in popularity, and for good reason: it’s effective. Not sure how to implement link building techniques? If you’re based in Australia, you have the option of working with an Australian link building company to boost your site’s search engine ranking through backlinks.
More on Link Building: How to Build Backlinks
If you’re eager to learn more about the link building trend and what it involves, you’re in the right place. As mentioned earlier, building backlinks requires you to get other sites to link to your own. But how do you do this? There are several tactics.
One of the most common link building practices is to create a guest post or article that contains a link to your domain and ask another site to publish it. When published, Google will pick up that another site is referencing your own. This will cause the search engine to assume your site holds value as a voice of authority on the content’s subject matter, boosting your site’s credibility – after all, Google prefers sites that are useful to users. Of course, the more quality sites you have linking to your domain, the more useful your own site will appear. The end goal? Getting Google to notice and prioritise your site as a valuable resource, favouring it above others in its rankings.
Another way to create a backlink is when this happens organically. If you put effort into your content, someone may find it useful on their own accord and choose to link to your site without you even asking them to. Although rare, this is optimal – and can be considered the ultimate compliment in SEO.
~
As discussed today, if you’re not staying up to date with SEO, you’re falling behind. With countless websites existing in cyberspace today, business owners must ensure they’re keeping abreast of emerging SEO techniques, such as link building, for example, to keep their sites performing.
Staying up to date with the latest trends is more than just engaging in trending SEO tactics, however. Websites also need to keep up with Google’s continually changing preferences by keeping their sites optimised and technically sound, to keep ranking above others.
