Tech / USA / Global
TSMC and chip‑design firms tap AI to reduce power use
TSMC and leading chip design software vendors are deploying AI to optimize power consumption in next‑gen semiconductors, a move aimed at balancing performance with sustainability amid energy constraints.
Tech / Embedded / Finance
“$16 Trillion Is Up for Grabs in Embedded B2B Payments”
Embedded finance is morphing B2B payments: by integrating payment and credit functions directly into procurement and ERP platforms, firms aim to reduce friction, accelerate settlement, and unlock new monetization.
Industrial / Manufacturing & Digital Platforms
A Unified B2B Platform That Drives 60 % of Revenue, 80 % Automation
Meusburger, a precision parts manufacturer, has built a composable, unified commerce platform that now handles 60 % of its revenue digitally, with 80 % of orders processed without manual intervention. It’s a compelling example of industrial firms leaning fully into digital transformation.
Marketing / Sales
B2B Marketing 2025: Influencer Partnerships and AI Trends Drive Growth
B2B marketers are increasingly allocating budgets to influencer partnerships (81 % already budgeting for them) while layering in AI to scale content creation, targeting, and personalization. The blending of human and machine in B2B engagement is sharpening.
Wildcard / Latin America / Commerce
MercadoLibre launches new B2B unit to tap corporate market
MercadoLibre, Latin America’s e‑commerce giant, has launched a formal B2B arm across Brazil, Mexico, Argentina, Chile. The company says its B2B volume could dwarf its consumer business, citing advantages in order sizes, retention, and margin profile.
Tech / Risk & Trust / Payments
Edenred Pay Says AI Is Powering the Invisible Guardrails for B2B’s Future
As fraud tactics evolve, Edenred Pay emphasizes AI‑based behavioral monitoring and anomaly detection as a seamless defense layer for B2B payments.
The goal: maintain security without adding friction, preserving velocity for trusted partners while flagging abnormal behavior.
Industrial / Marketing & Transformation
Modern manufacturers, meet modern marketing
Industrial firms are increasingly shifting marketing closer to sales workflows, investing in video content to show machines in action, and building stronger brand narratives—even in technical markets.
From reshoring to differentiated messaging, the cleanest competitive edge is now digital presence, not just product specs.
Marketing / Campaigns
Nescafé launches ‘Proudly brewing workplace vibes’ B2B campaign
Nescafé is pushing a B2B marketing campaign targeting workplaces—rolling out on LinkedIn, YouTube, Meta, Google Display and content partnerships.
It’s an interesting twist: consumer brand tactics (vibe, mood, culture) being repurposed for B2B buyer engagement.
