The ordinary notebook is one of the tools that might easily be overlooked, but in many cases, it may reinforce the sense of brand identity. When you match your notebook covers with your corporate color scheme, you secure a visual consistency that helps with recognition and pride in your company.
This article will explore the connection between notebook design and brand colors, how to create a successful design, and why purchasing custom notebooks with logos in bulk can yield significant benefits for your company’s image.
The Role of Color in Branding
One of the greatest aspects of visual branding is color. It is not only about the appearance, but color plays with emotion, perception, and recognition.
Colour in branding:
- Brings reliability: When you use the same colors on a variety of touchpoints, reliability will set in.
- Stimulates the appeal to emotion: Blue expresses trust, green opens the door to sustainability, and red brings the power of energy.
- Improves recall: Brands with consistent colors will experience an upsurge in the ability to be remembered.
- Distinguishes itself from competitors: Your business is unique and can be identified with a different color scheme.
People tend to link color with a brand, amongst other things. Consider the red Coca-Cola, blue Facebook, and green Spotify. Introducing the same strategic application of colors to the actual objects, such as custom-branded notebooks, can also help your brand be ingrained into the minds of both clients and employees.
Why Notebooks Are Key for Branding
Although there is a plethora of digital tools in the current work process, the use of a notebook is also common in the corporate world.
The way notebooks aid in branding:
- High frequency: Your company color and logo are visible when you have a notebook with your brand color and logo.
- Tangible brand touchpoint: The touch and feel of such things as notebooks generates a sense of belonging.
- Gifting and onboarding: Branded notebooks are excellent as part of a welcome kit or as part of a promotional giveaway.
Steps to Match Notebook Covers to Corporate Color Palettes
Matching corporate colors with notebooks may sound easy, but it is not enough to select a simple color scheme and consider it a deal done.
1. Look At Your Brand Guidelines
Begin with your formal brand design guide. It should contain:
- Primary and secondary colour schemes
- Rules of using logos
This information will assist your supplier in matching colors.
2. Apply the Right Material
The colour is influenced by the material of the cover of the notebook:
- Leatherette: It is heavy and luxurious.
- Cardstock or paperboard: Inexpensive, although there might be a minor color difference.
- Fabric or canvas: Gives the look texture, though it can subdue a color a little.
3. Pilot Pre-Manufacture
Request a pre-production sample or evidence. The hues on the computer mockup could be different in the real products, and testing the sample can help avoid incompatibility.
4. Include Subliminal Branding Details
In addition to the color, one could think about embossing, foil stamping, or a minor brand logo on it, to give the design a touch of class and professionalism.
Creative Ideas for Color-Matched Notebooks
Conforming to brand guidelines does not mean that a notebook must be boring. These are the ideas of how to make color-matched notebooks stand out:
- Multi-tone branding
- Accents on the interior page
- Borders of your pages or your accent color headings
- Personalized end pages
Season Variants
Limited-edition notebooks have a different finish or texture per season or event.
Thematic Collections
Upload sets of notebooks with various departments or teams and distinguish between them with variations of your core palette.
Green Alternatives
Make it out of re-used materials or natural fibers, which are still compatible with your earthy hues or muted colors.
Benefits of Color-Matched Notebooks
Putting in some effort to line your notebook covers to your corporate color palette has real benefits for your organization.
1. Professional Presentation
Notebooks with your brand would enhance your corporate image, particularly in situations where you are using them in conferences, customer meetings, or during meetings in your company.
2. Employee Engagement
Well-designed and well-branded materials, such as those from Save Your Ink, given to the employees, make them feel more united with the workplace. 66% of employees are likely to leave their jobs because they feel underappreciated. The gift of a branded notebook acknowledges the hard work of your team.
3. Customer Impressions
Once customers or partners are given a color-matched notebook, it will send the message of care and consistency.
4. Long-Term Exposure
A notebook can be used every day for months, unlike a disposable swag. It is brand support that is available before the user.
5. Touchpoint Integration
Using consistency in branding builds trust and familiarity with your customers, whether it is your website or your office supplies. A matching notebook is a small but very effective detail of that strategy.
Key Takeaway
Color can be more than a mere decoration; it is a component of your brand. Taking your corporate color palette to your day-to-day products, such as notebooks, means that you have a harmonious, identifiable brand that is relatable to employees, customers, and people who care about your organization.
A notebook, put together as an employee welcome package, client thank you package, or a branded giveaway, can often be a very useful element to ensure that you or your company is remembered.
