Can the Live Streaming App trend be used in B2B brands?

Last week Aerosmith performed a private concert next to my office at Petco Park for the IT convention Cisco Live. Sadly the stage faced away from our windows, so I wasn’t able to watch the performance, until I discovered Periscope.  Periscope is a live streaming app that allows concertgoers to live stream video from their […]

Why increasing your digital ad spend is safer than media buys

Marketing is about one acronym: ROI. Nothing hurts more than wasted marketing dollars, and it’s hard to prove something you can’t track. That’s why digital marketing, when done properly, is a safer bet than traditional mass media. It’s hard to understand the effects of your marketing with inaccurate information. Digital marketing provides the most accurate […]