Finding new B2B leads can be difficult, compared to how typical B2C marketing and media reaches consumers in their home. For B2B marketing, reaching business owners and decision maker can challenging and takes a special kind of effort to showcase products/services. That’s where networking comes in. The B2B Challenge A key obstacle facing B2B sales is the […]
Last week Aerosmith performed a private concert next to my office at Petco Park for the IT convention Cisco Live. Sadly the stage faced away from our windows, so I wasn’t able to watch the performance, until I discovered Periscope. Periscope is a live streaming app that allows concertgoers to live stream video from their […]
Freemium products are taking the Net by storm. These are all call-to-actions that brands and B2B firms are using to get you to start using a product for free, then ask you later to pay to unlock premium features or to remove ads. Some of the most popular companies and products that are currently using this […]
One of the most common complaints I hear from business owners and the C-suite is, “Our biggest challenge is finding good help.” It’s no secret a company is only as strong as its staff. But often, you can’t find the right personnel to fill integral positions. There are simple things that you can do to […]
Marketing is about one acronym: ROI. Nothing hurts more than wasted marketing dollars, and it’s hard to prove something you can’t track. That’s why digital marketing, when done properly, is a safer bet than traditional mass media. It’s hard to understand the effects of your marketing with inaccurate information. Digital marketing provides the most accurate […]
