One of the most common complaints I hear from business owners and the C-suite is, “Our biggest challenge is finding good help.” It’s no secret a company is only as strong as its staff. But often, you can’t find the right personnel to fill integral positions.
There are simple things that you can do to draw the interest of talented professionals.
According the US Bureau of Labor Statistics, unemployment is at the lowest rate since the summer of 2008. This means that it’s a job seekers market, making it more difficult to hire great talent. Compounding the problem is that marketing professionals are a special breed of employee, and they typically have different motives when choosing their next employer.
Below are a few simple things that you can do to draw the interest of talented marketing professionals.
1. Marketers Hate Headhunters
A smart job seeker is going to want to feel comfortable and important before they make the leap to a new position. Using a recruiting agency makes the job seem generic and possibly makes the employer look lazy. Good talent is rarely desperate for work, and an attractive candidate is going to carefully weigh their options and do significant research before applying. By having a middleman in the mix, it makes it harder to ask specific questions about company culture, benefits, and job duties, all of which are high on anyone’s wish list.
2. Know What You’re Looking For
An experienced marketer can quickly tell if the company really knows what it’s looking for based on the job description. Marketers tend to specialize in one category or another—whether it’s design, media, strategy, SEO, copywriting, PPC, social media, or email marketing. It’s important for a company to know the difference and recruit to fill their needs. A copywriter is going to have a very different set of skills than a SEO specialist, even if they have a basic knowledge of their counterparts job duties. Know what you need and be specific. If the job description seems too vague or too broad, many applicants are going to shy away from it.
3. Make It Easy
Looking for a job is never fun, so try your best to make it as painless as possible to apply. This usually comes down to the platform that you use to field applications. Don’t make people fill out every aspect of their lives including: Interests, high school GPA, courses studied, or typing speed. All of the important information will be on a resume. If it’s not, you probably don’t want to hire that person anyway.
Use software that pulls information from LinkedIn or scrapes resumes and auto populate fields. Applying for jobs shouldn’t feel like a data entry position. Don’t make it harder to attract top talent.
4. Be Transparent
Part of attracting marketing stars to your company includes selling the company to the applicants. Make it easy for people to learn more about your business. Beyond maintaing a stylish and informative website, ensure your social media channels have been updated and include relevant posts. Have you ever come across a company’s Twitter account and noticed they hadn’t tweeted in five months? In marketing especially, your digital savviness can be easily gleaned by your social media feeds.
Nowadays, online reputation management is a must. Sites like glassdoor.com and indeed.com allow current and former employees as well as interviewees the opportunities to leave reviews about your company. Be sure to monitor your reviews and encourage happy employees to leave positive reviews.
Are we missing any tips? Let us know in the Comments below
Flickr photo via Creative Commons
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