Hunting the Pokémon Go Benefits to B2B

Pokémon Go is moving consumers to businesses in droves. More than 10 million daily users are walking past business after business in pursuit of the 90s-era anime monsters featured in the game. Eventually, these consumers get hungry. Or bored. Or, more likely, they run out of battery life, and that’s good for nearby businesses. Businesses […]

Make your website mobile-friendly by April 21 and enjoy a Google boost

The deadline for websites to get mobile-friendly is fast approaching. While many business owners and web developers were aware of Google’s encouragement to make everyone’s websites friendlier for mobile devices, the announcement Google issued at the end of February made it official. Beginning on April 21, sites that Google considers to be mobile-friendly will yield better search […]

Why B2B firms have shifted toward rich omnichannel experiences [Sponsor Content]

This article is part of the SAP Sponsored Content Series. To download the full report (registration required) cited in this article, click here. The path to making purchases is no longer flowing in one direction. Very few customers do all their research and shopping at the point of purchase. Instead, most people turn to social media, websites, magazines […]

How to be a ‘phy-gital’ retailer [Sponsor Content]

Incorporating digital programs into existing frameworks is a dilemma facing many organizations today. In an effort to help businesses with this problem, software solutions provider EPAM hosted a webinar with Rex Lee and Warren Cable, VPs of digital operations at Canadian Tire. Both Lee and Cable explained how they used omni-channel and digital programs in their retail […]

Battle rages on between Google and data management platforms

Digital marketers take note. If you haven’t heard about the recent competition between Google and data management platforms (DMP), you need to catch up. The way you approach online advertising campaign could be affected by this head-to-head. In October, Google began informing advertising technology partners it was going to begin more tightly enforcing one of its data […]