Pokémon Go is moving consumers to businesses in droves. More than 10 million daily users are walking past business after business in pursuit of the 90s-era anime monsters featured in the game. Eventually, these consumers get hungry. Or bored. Or, more likely, they run out of battery life, and that’s good for nearby businesses. Businesses […]
Webinars are certainly not a new tool in a marketer’s arsenal. After all, they’ve been around for almost as long as there has been an internet. However, B2B marketers that take this type of content for granted are doing themselves a disservice. Webinars truly are a unique content format, something that has become increasingly valuable […]
All the signs point to business-to-business mobile commerce having a strong showing this year. A forecast released by Forrester Research shows that B2B e-commerce in the US could reach $780 billion in 2015. As promising as those figures are, the future may be even brighter, with B2B e-commerce surpassing $1 trillion by the end of […]
The recent introduction of iOS 9 has stirred up plenty of discussion and controversy among B2B firms involved in advertising and ad-tech. With Apple users now able to download ad blockers for their iPhones and iPads, many are worried about the effect it will have on their online advertising efforts. After all, UBS says ad blocking […]
New technological developments are making it easier for companies and organizations to gain access to Big Data solutions. We have long seen how integral data analytics can be for any B2B firm, and we recognize the importance of staying updated on the latest Big Data news. Business analytics software company SAS announced the introduction of SAS Data […]
The deadline for websites to get mobile-friendly is fast approaching. While many business owners and web developers were aware of Google’s encouragement to make everyone’s websites friendlier for mobile devices, the announcement Google issued at the end of February made it official. Beginning on April 21, sites that Google considers to be mobile-friendly will yield better search […]
This article is part of the SAP Sponsored Content Series. To download the full report (registration required) cited in this article, click here. The path to making purchases is no longer flowing in one direction. Very few customers do all their research and shopping at the point of purchase. Instead, most people turn to social media, websites, magazines […]
Incorporating digital programs into existing frameworks is a dilemma facing many organizations today. In an effort to help businesses with this problem, software solutions provider EPAM hosted a webinar with Rex Lee and Warren Cable, VPs of digital operations at Canadian Tire. Both Lee and Cable explained how they used omni-channel and digital programs in their retail […]
The development of artificial intelligence (AI) and machine learning is no longer an abstract, futuristic concept or technology. Even today, AI is reinventing the way we do business, especially for smaller companies. Tighter budgets and less experienced staff often mean small and medium businesses (SMB) lag behind larger companies when it comes to areas such […]
It would be great if we could jump online, buy a crystal ball, and use it to gain a deep understanding of customer thought and which strategies and marketing plans will lead to big wins. Unfortunately, we don’t live in that fantasy world. What we do have instead is big data, and specifically bug marketing […]
Digital marketers take note. If you haven’t heard about the recent competition between Google and data management platforms (DMP), you need to catch up. The way you approach online advertising campaign could be affected by this head-to-head. In October, Google began informing advertising technology partners it was going to begin more tightly enforcing one of its data […]
How does your company begin to explain its services or products? If you’re like most organizations, it’s probably with heavy text and a couple of images thrown onto a webpage. We know that more time spent on a page improves the chances of conversion. So why then do we constantly use boring approaches to explain exciting […]
Though there’s been a lot of talk surrounding the benefits of cloud computing, it’s important that every business considering whether to adopt the technology knows specifically how best to use it. There’s no doubt that cloud computing has a lot going for it, so understanding its strengths plays a key role in how each company […]
“Data is a new form of capital,” said Neil Mendelson, Oracle’s vice president of Big Data and Advanced Analytics. Such a proclamation isn’t hyperbole. In a few short years we’ve developed an increasing number of tools and platforms to manage the massive amounts of information we create everyday. We have the ability to quickly process […]
It doesn’t matter if you’re a young tech startup in Vancouver, or a financial corporate giant on Bay Street, every business is affected by the latest technical counter-culture movement called Bring Your Own Device (BYOD). The definition is self-evident from the name, and simply allows employees to use their personal devices, like smartphones or laptops, […]
