Starting an ecommerce business seems like a great idea. People are spending a lot of their time at home, and, naturally, the internet is one of the most attractive locations. The internet provides entertainment, means to socialize with friends and family, and shopping. Many businesses have moved online because of the pandemic, and […]
Why B2B organizations need to shift to a more data-centric approach Businesses are producing and analyzing data at a rapidly increasing rate. Whether it’s financial information, manufacturing and supply chain data, customer insights, or statistics from Internet-of-Things-enabled devices, data is generating new insights. The data-centric approach is creating new efficiencies and contributing to the bottom […]
Data acquired by Finbold.com indicates that the top 25 fintech companies raised $554.17 million over the past week. Razorpay and Wealthsimple leads in funding From the data, the payment platform Razorpay raised the highest amount at $100 million to account for 18.04% of the amount raised by the companies. Wealthsimple raised the second-highest amount at […]
Since the pandemic took hold, the transition to digitally dependent remote workforces has become a way of life for businesses across the globe. Limits to what organizations thought they were capable of when it comes to digital transformation have been surpassed. Here are five lessons my team and I have learned that support digital transformation […]
In this new series of my post COVID Tech experiences, we explore how executives, entrepreneurs and other high achievers are navigating a new world of uncertainty, a constant change, the virtual switch, an increased disconnection and isolation, and a new working reality. The virtual switch being the new focus for sustained productivity. For most of […]
2021 is just around the corner, and that means B2B marketers are hard at work analyzing the performance of their current programs to assess what worked and what didn’t this past year. Looking ahead, a few things are for sure—B2B companies are increasing their investments in digital marketing, and the percentage of budget allocated to […]
It’s the tenth year for Content Marketing World, and while we’re still figuring out how this new world of virtual events works, there’s some gold in these sessions. No question it’s a very different experience being at a Zoom conference, but there are definitely some advantages, and one is being able to attend only the […]
We’re excited to announce a new form of B2B news coming to B2B News Network: video! Beginning with a set of ten stories coming from the makers of The New Corporation, we’ll be sharing vignettes, onsite interviews, and opinions, and live event streaming as well. From B2B News events to company announcements and the latest […]
Seeds of Hope, a drop-in centre and shelter at 6 St. Joseph St. in Toronto, is thrilled to announce a new Phones of Hope program to help get phones into the hands of people who need them most. A phone is a modern-day lifeline, and since the pandemic has forced the closure of many resource […]
Source: Pixabay When angling for new clients in a B2B business outreach push, it’s important to keep in mind several governing factors. These considerations will form the basis of the strategy and define whether you are able to gain these clients. Different sectors must focus on different aspects of business and use different methods to […]
Quality data is the backbone of a strong B2B marketing campaign. But most people struggle to take in data via boring spreadsheets, charts, and texts. About 65 percent of people are visual learners, which is why data visualizations are such an important part of marketing campaigns. Graphs featuring bright colors, pie charts, timelines, and other […]
In recent days, the number of COVID-19 cases has skyrocketed. As of 3rd April, there are more than one million confirmed cases globally, with the U.S being the most affected country. The coronavirus (COVID-19) pandemic has led to companies across the globe, asking their employees to work from home. While this step is good for […]
By Robert Furtado In a letter sent from Paris in 1979, Thomas Jefferson wrote that “a well-informed electorate is a prerequisite to democracy.” He didn’t get into the details about where the electorate should get its information, though, and today we also need to consider whether people are properly equipped to make use of the […]
By Brian Jackson Now that we’re actually living in the year 2020, it’s interesting to look back on some whimsical predictions of the futuristic meccas we’d be inhabiting that didn’t quite work out. We don’t live in buildings made of steel, as Thomas Edison predicted we would. We don’t have access to flying cars, even […]
There are so many external factors that can influence sales success – the vast number of which an individual rep may not be aware of. Software changes within an organization. Patent awards. New leases. All publicly available information. But how do you find this information? Currently it’s a manual process of extracting data from a […]
By Jim Kelly, Founder of Industolutions Growing a B2B company – and securing new customers – isn’t easy. Some of the biggest B2B marketing challenges include lead generation, lead quality, and new business development. B2B marketing has experienced significant changes recently, due to evolving customer demands, as well as many new options of tactics, tools, […]
There are two ways to handle someone who has great skills but whose department or workload has changed so much they need to be moved: you can put them into the netherworld known as “special projects,” or you can make them chief operating officer. I’m only kind of joking. Even after dealing with enterprise companies […]
Last week Forrester said it was building upon its acquisition of SiriusDecisions by launching a B2B certification program to help marketers gain alignment with sales and more successfully execute programs. With a course list that includes fundamentals and campaign planning, the program is based on SiriusDecisions research and will include personalization via a course advisor, […]
Many marketers might feel challenged or threatened by the notion that the value of marketing is defined by sales. However, it isn’t such a provocative idea. Remember, fewer than 1% of all leads turn into customers. That’s hardly a statistic you want to stand behind. If company leaders set a 100% growth goal for a […]
Not only is the customer completely exhausted from not knowing where to look, they’re absolutely fried trying to figure out whether the people and brands worthy of winning their time are also worthy of winning their budget. With so many options to choose from, distributed through so many new methods of delivery, supporting so many […]
