I love books. I love reading. There’s nothing quite like settling down to a good book. You know, if you have the time to sit down and read. If you do have a few days to catch up on your B2B summer reading list, make sure these are on it. Digital Sense: The Common Sense […]
Reinvention Defined We define Reinvention as: “Quantum Individual and Organizational Change Accelerated” For you and your organization to be successful, you must have the ability to change, pivot, and morph faster than the speed of the ever-changing external environment you operate within. And you must have the ability to accelerate the results that matter most […]
It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. —Charles Darwin The rule states that 20 percent of your group or staff is going to be change friendly, 50 percent will be neutral (the wait-and-see folks), and 30 percent will be resisters. […]
CONNECTION = ACTION I talk a lot about authentic leadership throughout this book because it’s the key ingredient for effective videos. The point is to be comfortable in your own skin, show your people who you truly are, that you care about them, and that you’re working together toward a greater goal. Communicating with authenticity […]
In 1961 Henri Matisse’s masterpiece, “Le Bateau,” was hung in the Museum of Modern Art in New York. Since Matisse died in 1954, he was not available to see this particular piece displayed in one of the world’s most reputed and respected art institutions. Which is unfortunate when you consider that the curator of the […]
Today we’re bringing you the Introduction of Rex Conner’s book What if Common Sense Was Common Practice in Business?. Republished with permission from the publicist, Smith Publicity. Common Sense Brings Clarity Continuing time-honored, but dysfunctional business practices is like having a virus in an organism. Sometimes we don’t know how sick we are until we […]
A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model says segmentation is the key to business success. […]
Today we’re bringing you a book excerpt from Ivan Coyote’s Tomboy Survival Guide. Published with permission from the author. *** Some people like to call it eavesdropping. I prefer to think of it as following Woody Guthrie’s new year’s resolutions for 1942. Right between “Listen to Radio A Lot” and “Don’t Get Lonesome”, he promises […]
Today we’re bringing you an excerpt from Chapter 10 of Lee Schubert’s book Woman Incognito. Published with permission from the publicist, Smith Publicity. My personal gender experience exists within the total context of gender as it is now understood. Now that gender is no longer seen as being the same as sex, it can […]
This Preface is reprinted with permission of the author, Eric Siegel, from his book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” revised and updated edition (Wiley, January 2016). *** Yesterday is history, tomorrow is a mystery, but today is a gift. That’s why we call it the present. — Attributed […]
Today we’re bringing you a book excerpt from Samantha Stone’s new book Unleash Possible. In this excerpt, Samantha shares lessons on how to stop chasing the C-Suite. A client and I were chatting over steamy hot chocolate and scones (yes, I have the best meetings) when suddenly this Director of Demand Generation turned very serious. I […]
An excerpt from Chapter 3 of Daniel Glickman’s new book Personalize This. In this excerpt, learn how to win customer loyalty. Relate or Perish When Apple first came out with “always on” Siri or Apple TV, people were a little freaked out: Is that robot going to be listening to me all the time? Does […]
Today we’re bringing you a book excerpt from Daniel Glickman’s new book Personalize This. In this excerpt, learn how to move beyond spaghetti logic and “Dear John” messaging to personalization. Personalization: Relationships Matter Why do you stick with a friend through thick and thin? In part, because you know each other’s bullsh*t and to start […]
