Abacus Data research: Young Canadians’ Lives “Fundamentally Altered” by Pandemic

In September 2020, Abacus Data completed a nationally representative survey with 1,000 Canadian youth aged 15 to 30. Read the full report. The purpose of this research was two-fold: 1. To understand the impacts and perspectives of the pandemic thus far for Canadian youth. 2. To explore their ideas for recovery from the pandemic. Youth […]

Ting to bring Crazy Fast Fiber Internet® to Culver City, CA

Announcing the next California city to get gigabit fiber Internet from Ting Internet Ting Internet, a division of Tucows, is expanding its fiber Internet service in California. Culver City joins Solana Beach (announced November 2019), and Fullerton (announced April 2019), to become the third Ting Internet town in California, and 12th in the U.S. Ting […]

PayPal study: Pandemic accelerated digital transformation in Canadian SMBs

A new study by PayPal Canada, Business of Change: PayPal Canada Small Business Study, shows how dramatically the pandemic has accelerated digital commerce for Canadian small businesses. Two in three small businesses (67%) accept payments online and half (47%) of them only started doing so this year. Of all small businesses selling online, one third […]

Mercedes-Benz Canada Announces Eva Wiese as first female President and CEO

Daimler AG has appointed Eva Wiese (45) as President and CEO of Mercedes-Benz Canada, effective February 1, 2021. Wiese succeeds Dimitris Psillakis, who in October was appointed by the Daimler Board of Management as Head of Marketing and Sales, Mercedes-Benz Cars North America and CEO of MBUSA, effective January 1, 2021. “We are thrilled to […]

Robot Influencers Are Reshaping the World of Social Media

Introducing … your new digital influencer, a non-human!   Around 7% of companies are looking to invest over a million dollars in influencer marketing in 2020. It’s no wonder that influencer marketing is a lucrative business and this is the reason why so many companies are launching robot influencers to post content on behalf of […]

Effective B2B Marketing in 2020: It still pays to play the long game in B2B

For the last two years, The Marketing Practice has conducted research, in association with Marketing Week, to understand the drivers of effectiveness in B2B. The 2019 survey showed a link between effectiveness and a long-term mindset: those who felt they were outperforming their competition were twice as likely to think long-term. But this year’s survey […]

Canada is World’s 8th Most Valuable Nation Brand

Canada is World’s 8th Most Valuable Nation Brand; COVID-19 Wipes Over US$13 Trillion Off Top Nation Brand Values SUMMARY: Canada ranks 8th in Brand Finance Nation Brands 2020 ranking, brand value US$1.9 trillion Top 100 nation brands lose US$13.1 trillion of brand value in 2020 as they negotiate devasting COVID-19 pandemic China continues to close gap […]

The Toll of Emotional Labour at Work during COVID-19

Coffee, Tea or Exhausted Me? By Kate Baggott Feeling more exhausted during the pandemic? It’s probably the extra emotional labour you’ve been doing. What is emotional labour? Over the past several weeks, much has been said and written about the increased load on women as they carry the greater demands of household labour and home […]

BOOK EXCERPT: The Problem with Operational Marketing Leadership

Book Excerpt from “The Next CMO – A Guide to Operational Marketing Excellence” by Peter Mahoney, Scott Todaro and Dan Faulkner CHAPTER 1 The Problem with Operational Marketing Leadership Warning: There is some tough love in this chapter. It is widely understood that CMOs suffer some of the highest turnover rates in the C-suite. How […]

Is It Time for B2B to Integrate Bitcoin Payments?

(Image credit: Andre Francois McKenzie) As Bitcoin enters a new phase of acceptance, maturity, and penetration, the B2B sector should take into account its numerous benefits. Even with Thriving E-Commerce, Free Market Shows Its Limits   The internet marked a major milestone for humanity. For the first time ever, instead of relying on institutional gatekeepers, […]

Part 2: Devolving from Recession to She-cession: What is happening to business right now?

(This is part 2 in a three part series. For part one please start here.) Women are understandably reluctant to talk about the toll of pandemic stress. Representatives from employers are hauntingly silent. It is impossible to believe that industries will not suffer if up to 1/3 of their employees feel they have will have […]

Stericycle’s Kal Irani: My Post Covid Tech Existence

  Name: Kal Irani Title: Vice President, Go-to-Market Strategy, Stericycle Website: www.stericycle.com What you did before the pandemic: In my role at Stericycle, I focus on the development of go-to-market strategies, including the execution of demand generation initiatives across the business to accelerate growth at scale for North America. Managing company-wide commercial transformation initiatives demands comprehensive levels of […]

Many women are reluctant to talk about the new difficulties of combining work and motherhood during COVID-19. The emerging picture suggests the stress and worry over being able to go to work is not limited to nurses. The experience goes far beyond health care.

UPDATED: The Shecession Pandemic: Covid-19 is worse for women and the economy

Read part 2: Devolving from She-cession to Recession Read part 3: What is happening to business right now?   Adrienne lives in fear of another school closure. The 35 year-old Registered Practical Nurse (RPN) is a single mother of two school-age children. She works in an urban hospital in Southern Ontario. “I’ve been job-sharing throughout the […]

The importance of the greater data centric shift by B2B organizations as we produce data at a big pace

The shift to a more data centric approach

Why B2B organizations need to shift to a more data-centric approach Businesses are producing and analyzing data at a rapidly increasing rate. Whether it’s financial information, manufacturing and supply chain data, customer insights, or statistics from Internet-of-Things-enabled devices, data is generating new insights. The data-centric approach is creating new efficiencies and contributing to the bottom […]

AI blockchain

Over $550m raised in major fintech investment rounds last week

Data acquired by Finbold.com indicates that the top 25 fintech companies raised $554.17 million over the past week. Razorpay and Wealthsimple leads in funding From the data, the payment platform Razorpay raised the highest amount at $100 million to account for 18.04% of the amount raised by the companies. Wealthsimple raised the second-highest amount at […]

Top 5 Lessons Learned from Digital Transformation During the Pandemic

Since the pandemic took hold, the transition to digitally dependent remote workforces has become a way of life for businesses across the globe. Limits to what organizations thought they were capable of when it comes to digital transformation have been surpassed. Here are five lessons my team and I have learned that support digital transformation […]

In this new series of my encounters during post covid tech insights & experiences, we explore, how executives, entrepreneurs and other high achievers are navigating a new world of uncertainty, constant change, virtual switch, increased disconnection and isolation, and a new working reality. The virtual switch being the new focus for sustained productivity. For most of us, this is the biggest day to day change we’ve ever experienced. it. How is technology transition in the covid times helping us manage it? What is the importance of B2B in this new reality? How have our behaviours changed with respect to the tech changes and what is the true meaning pf post covid technology? Kicking us off is the best selling author and positioning goddess April Dunford.

April Dunford: My Post Covid Tech Experience

In this new series of my post COVID Tech experiences, we explore how executives, entrepreneurs and other high achievers are navigating a new world of uncertainty, a constant change, the virtual switch, an increased disconnection and isolation, and a new working reality.  The virtual switch being the new focus for sustained productivity. For most of […]