Subaru Canada named top winner at 2020 CMA Awards Show Organization announces creation of National Marketing Week annually in November. Subaru Canada, in partnership with Zulu Alpha Kilo, and Sick Kids Foundation, in partnership with No Fixed Address, were among the top winners at the Canadian Marketing Association (CMA) virtual Awards Show and Gala this […]
Whether we’re tackling customer relationship management or collaborating with remote teams in real time, the way we work has evolved because of applications leveraging cloud technologies. Cloud has enabled customers to adopt new features more quickly and easily scale to meet demand. These digital tools have quickly become essential in our current business landscape where […]
Adrian Thomas is promoted to succeed Susan Uthayakumar, who will be taking the global leadership of Sustainability Business Division Schneider Electric announced today the promotion of Adrian Thomas to country president, Canada, effective January 1, 2021. Mr. Thomas succeeds Susan Uthayakumar, who held the role of country president for the past three years. Mr. Thomas […]
In September 2020, Abacus Data completed a nationally representative survey with 1,000 Canadian youth aged 15 to 30. Read the full report. The purpose of this research was two-fold: 1. To understand the impacts and perspectives of the pandemic thus far for Canadian youth. 2. To explore their ideas for recovery from the pandemic. Youth […]
Announcing the next California city to get gigabit fiber Internet from Ting Internet Ting Internet, a division of Tucows, is expanding its fiber Internet service in California. Culver City joins Solana Beach (announced November 2019), and Fullerton (announced April 2019), to become the third Ting Internet town in California, and 12th in the U.S. Ting […]
A new study by PayPal Canada, Business of Change: PayPal Canada Small Business Study, shows how dramatically the pandemic has accelerated digital commerce for Canadian small businesses. Two in three small businesses (67%) accept payments online and half (47%) of them only started doing so this year. Of all small businesses selling online, one third […]
Daimler AG has appointed Eva Wiese (45) as President and CEO of Mercedes-Benz Canada, effective February 1, 2021. Wiese succeeds Dimitris Psillakis, who in October was appointed by the Daimler Board of Management as Head of Marketing and Sales, Mercedes-Benz Cars North America and CEO of MBUSA, effective January 1, 2021. “We are thrilled to […]
Introducing … your new digital influencer, a non-human! Around 7% of companies are looking to invest over a million dollars in influencer marketing in 2020. It’s no wonder that influencer marketing is a lucrative business and this is the reason why so many companies are launching robot influencers to post content on behalf of […]
For the last two years, The Marketing Practice has conducted research, in association with Marketing Week, to understand the drivers of effectiveness in B2B. The 2019 survey showed a link between effectiveness and a long-term mindset: those who felt they were outperforming their competition were twice as likely to think long-term. But this year’s survey […]
Canada is World’s 8th Most Valuable Nation Brand; COVID-19 Wipes Over US$13 Trillion Off Top Nation Brand Values SUMMARY: Canada ranks 8th in Brand Finance Nation Brands 2020 ranking, brand value US$1.9 trillion Top 100 nation brands lose US$13.1 trillion of brand value in 2020 as they negotiate devasting COVID-19 pandemic China continues to close gap […]
Coffee, Tea or Exhausted Me? By Kate Baggott Feeling more exhausted during the pandemic? It’s probably the extra emotional labour you’ve been doing. What is emotional labour? Over the past several weeks, much has been said and written about the increased load on women as they carry the greater demands of household labour and home […]
Book Excerpt from “The Next CMO – A Guide to Operational Marketing Excellence” by Peter Mahoney, Scott Todaro and Dan Faulkner CHAPTER 1 The Problem with Operational Marketing Leadership Warning: There is some tough love in this chapter. It is widely understood that CMOs suffer some of the highest turnover rates in the C-suite. How […]
(Image credit: Andre Francois McKenzie) As Bitcoin enters a new phase of acceptance, maturity, and penetration, the B2B sector should take into account its numerous benefits. Even with Thriving E-Commerce, Free Market Shows Its Limits The internet marked a major milestone for humanity. For the first time ever, instead of relying on institutional gatekeepers, […]
(This is part 2 in a three part series. For part one please start here.) Women are understandably reluctant to talk about the toll of pandemic stress. Representatives from employers are hauntingly silent. It is impossible to believe that industries will not suffer if up to 1/3 of their employees feel they have will have […]
Name: Kal Irani Title: Vice President, Go-to-Market Strategy, Stericycle Website: www.stericycle.com What you did before the pandemic: In my role at Stericycle, I focus on the development of go-to-market strategies, including the execution of demand generation initiatives across the business to accelerate growth at scale for North America. Managing company-wide commercial transformation initiatives demands comprehensive levels of […]
Read part 2: Devolving from She-cession to Recession Read part 3: What is happening to business right now? Adrienne lives in fear of another school closure. The 35 year-old Registered Practical Nurse (RPN) is a single mother of two school-age children. She works in an urban hospital in Southern Ontario. “I’ve been job-sharing throughout the […]
1. It’s been a year. What’s the piece of advice you’ve given to CMOs most this year? Many CMOs are tempted to throw away their plans during such a turbulent time, but I counsel CMOs that now is a more important time than ever to have a solid, agile marketing plan. An agile plan is […]
2020 will go down in history as the year businesses realized digital marketing is a necessity. The pandemic hit hard and movement was restricted. Online shopping was encouraged and businesses with no online presence had to race to create websites and be seen online. There has never been a better time than the present to […]
Starting an ecommerce business seems like a great idea. People are spending a lot of their time at home, and, naturally, the internet is one of the most attractive locations. The internet provides entertainment, means to socialize with friends and family, and shopping. Many businesses have moved online because of the pandemic, and […]
Why B2B organizations need to shift to a more data-centric approach Businesses are producing and analyzing data at a rapidly increasing rate. Whether it’s financial information, manufacturing and supply chain data, customer insights, or statistics from Internet-of-Things-enabled devices, data is generating new insights. The data-centric approach is creating new efficiencies and contributing to the bottom […]
