B2B News: ServiceNow to Acquire AI Pioneer Element AI

ServiceNow to establish an AI Innovation Hub in Canada   Element AI Co-founder, Dr. Yoshua Bengio, winner of the 2018 Turing Award, will serve as a technical advisor for ServiceNow    ServiceNow announced it has signed an agreement to acquire Element AI, it’s fourth recent acquisition in the AI space. Element AI will  enhance ServiceNow’s  intelligent workflow […]

Former Google Fiber VP Jill Szuchmacher joins Ting Internet

Ting Internet, a top-rated fiber-optic Internet Service Provider (ISP) and division of Tucows announced today that Jill Szuchmacher, formerly VP Ops at Google Fibre, will bring her her proven Internet leadership to the team as Chief Strategy Officer and Executive Vice-President Networks for Ting Internet. Szuchmacher joins Ting Internet after executing in high-profile roles, most […]

“Oh, it’s a total Slack attack”: Chris Schermer’s Post-Covid Tech Reality

Chris Schermer was recently elected the 2021 chair of MAGNET and runs Minnesota’s SCHERMER. This is the third in our post pandemic tech questionnaire series; read April Dunford’s and Kal Irani’s. Name: Chris Schermer Website: www.schermer.co (not .com) What you did before the pandemic: Founder + President, SCHERMER, a Minnesota-based, globally-focused B2B Marketing agency. What you […]

Canadian Marketing Awards Go Virtual to 1300 attendees; Subaru, SickKids, HSBC, Sobeys win top awards

Subaru Canada named top winner at 2020 CMA Awards Show Organization announces creation of National Marketing Week annually in November. Subaru Canada, in partnership with Zulu Alpha Kilo, and Sick Kids Foundation, in partnership with No Fixed Address, were among the top winners at the Canadian Marketing Association (CMA) virtual Awards Show and Gala this […]

How Cloud Native Solutions Can Enable Scale and Resilience for Critical Business Systems

Whether we’re tackling customer relationship management or collaborating with remote teams in real time, the way we work has evolved because of applications leveraging cloud technologies. Cloud has enabled customers to adopt new features more quickly and easily scale to meet demand. These digital tools have quickly become essential in our current business landscape where […]

Schneider Electric Appoints New CEO, Adrian Thomas

Adrian Thomas is promoted to succeed Susan Uthayakumar, who will be taking the global leadership of Sustainability Business Division Schneider Electric announced today the promotion of Adrian Thomas to country president, Canada, effective January 1, 2021. Mr. Thomas succeeds Susan Uthayakumar, who held the role of country president for the past three years. Mr. Thomas […]

Abacus Data research: Young Canadians’ Lives “Fundamentally Altered” by Pandemic

In September 2020, Abacus Data completed a nationally representative survey with 1,000 Canadian youth aged 15 to 30. Read the full report. The purpose of this research was two-fold: 1. To understand the impacts and perspectives of the pandemic thus far for Canadian youth. 2. To explore their ideas for recovery from the pandemic. Youth […]

Ting to bring Crazy Fast Fiber Internet® to Culver City, CA

Announcing the next California city to get gigabit fiber Internet from Ting Internet Ting Internet, a division of Tucows, is expanding its fiber Internet service in California. Culver City joins Solana Beach (announced November 2019), and Fullerton (announced April 2019), to become the third Ting Internet town in California, and 12th in the U.S. Ting […]

PayPal study: Pandemic accelerated digital transformation in Canadian SMBs

A new study by PayPal Canada, Business of Change: PayPal Canada Small Business Study, shows how dramatically the pandemic has accelerated digital commerce for Canadian small businesses. Two in three small businesses (67%) accept payments online and half (47%) of them only started doing so this year. Of all small businesses selling online, one third […]

Mercedes-Benz Canada Announces Eva Wiese as first female President and CEO

Daimler AG has appointed Eva Wiese (45) as President and CEO of Mercedes-Benz Canada, effective February 1, 2021. Wiese succeeds Dimitris Psillakis, who in October was appointed by the Daimler Board of Management as Head of Marketing and Sales, Mercedes-Benz Cars North America and CEO of MBUSA, effective January 1, 2021. “We are thrilled to […]

Robot Influencers Are Reshaping the World of Social Media

Introducing … your new digital influencer, a non-human!   Around 7% of companies are looking to invest over a million dollars in influencer marketing in 2020. It’s no wonder that influencer marketing is a lucrative business and this is the reason why so many companies are launching robot influencers to post content on behalf of […]

Effective B2B Marketing in 2020: It still pays to play the long game in B2B

For the last two years, The Marketing Practice has conducted research, in association with Marketing Week, to understand the drivers of effectiveness in B2B. The 2019 survey showed a link between effectiveness and a long-term mindset: those who felt they were outperforming their competition were twice as likely to think long-term. But this year’s survey […]

Canada is World’s 8th Most Valuable Nation Brand

Canada is World’s 8th Most Valuable Nation Brand; COVID-19 Wipes Over US$13 Trillion Off Top Nation Brand Values SUMMARY: Canada ranks 8th in Brand Finance Nation Brands 2020 ranking, brand value US$1.9 trillion Top 100 nation brands lose US$13.1 trillion of brand value in 2020 as they negotiate devasting COVID-19 pandemic China continues to close gap […]

The Toll of Emotional Labour at Work during COVID-19

Coffee, Tea or Exhausted Me? By Kate Baggott Feeling more exhausted during the pandemic? It’s probably the extra emotional labour you’ve been doing. What is emotional labour? Over the past several weeks, much has been said and written about the increased load on women as they carry the greater demands of household labour and home […]

BOOK EXCERPT: The Problem with Operational Marketing Leadership

Book Excerpt from “The Next CMO – A Guide to Operational Marketing Excellence” by Peter Mahoney, Scott Todaro and Dan Faulkner CHAPTER 1 The Problem with Operational Marketing Leadership Warning: There is some tough love in this chapter. It is widely understood that CMOs suffer some of the highest turnover rates in the C-suite. How […]

Is It Time for B2B to Integrate Bitcoin Payments?

(Image credit: Andre Francois McKenzie) As Bitcoin enters a new phase of acceptance, maturity, and penetration, the B2B sector should take into account its numerous benefits. Even with Thriving E-Commerce, Free Market Shows Its Limits   The internet marked a major milestone for humanity. For the first time ever, instead of relying on institutional gatekeepers, […]

Part 2: Devolving from Recession to She-cession: What is happening to business right now?

(This is part 2 in a three part series. For part one please start here.) Women are understandably reluctant to talk about the toll of pandemic stress. Representatives from employers are hauntingly silent. It is impossible to believe that industries will not suffer if up to 1/3 of their employees feel they have will have […]

Stericycle’s Kal Irani: My Post Covid Tech Existence

  Name: Kal Irani Title: Vice President, Go-to-Market Strategy, Stericycle Website: www.stericycle.com What you did before the pandemic: In my role at Stericycle, I focus on the development of go-to-market strategies, including the execution of demand generation initiatives across the business to accelerate growth at scale for North America. Managing company-wide commercial transformation initiatives demands comprehensive levels of […]