CommuniGator survey finds B2B firms aren’t sinking their teeth into marketing automation

One in eight B2B firms are not using marketing automation and 28 per cent are not using many of the technology’s key features, a stat that hasn’t changed in three years according to research published by CommuniGator. The U.K.-based firm — which offers its own line of marketing automation software to assist with lead generation […]

Arthur W. Page Society CCOs Commtech

CCO group Page studies the evolution of ‘commtech’ and the quest to shape corporate culture

After undertaking the deepest and most global research into the perspectives and actions of the world’s leading chief communications officers, an association known as Page is preparing to build upon its findings with a microsite, case studies and courses to learn how to act on them. Originally known as the Arthur W. Page Society, New […]

Esri TV commercial

Esri uses the busiest intersection you’ve ever seen to map the order within chaos

Maps have always helped people to get from A to B, but a new TV commercial from Esri helps explain the connection between location intelligence and moving a business in the right direction. What starts as a young boy’s reverie of watching leaves blow across the ground becomes quickly shifts to a scene in an […]

D&B Lattice app LinkedIn

Dun & Bradstreet says Lattice app will lower social ad costs per lead and boost click-throughs

Three months after acquiring a customer data platform firm, Dun & Bradstreet has launched a desktop app aimed at improving the ability of B2B marketers to run social ad campaigns. The Short Hills, N.J.-based firms said the Lattice app, named after the firm it acquired, will eventually roll out across multiple social channels. Lattice will […]

CMI B2B Content Marketing 2020

CMI B2B survey suggests marketers should look deeper in the funnel at loyalty and audience growth

Less than half of B2B organizations are using their small, often one-person content marketing resource to grow an audience of subscribers and only 52 per cent are using it to drive attendance at the in-person events that tend to drive revenue, according to the most recent research from the Content Marketing Institute. The Cleveland-based organization […]

SAS data modeling

SAS offers advisory services to assist marketers and others to overcome analytics challenges

SAS Inc. is offering to help marketers and other lines of business frustrated by the results of analytics projects with a set of advisory services and a “health check” to optimize applications before they’re deployed. Although Cary, N.C.-based SAS already offers a product called SAS Model Manager to help brands streamline the way analytics tools […]

Oracle TV spot shows blind and visually impaired people taking roles in customer service, finance and more

Oracle is challenging the old axiom that seeing is believing with a TV commercial that showcases how its cloud technology is allowing blind and visually impaired people to take on jobs that once required considerable assistance from others. The 30-second spot showcases Industries for the Blind and Visually Impaired (IBVI), a West Allis, Wisc.-based organization that […]

Formant robotics B2B

Robots are coming to take your job — so become a robot commander

Accidentally running over a toddler, falling into a fountain, and getting kicked over by a drunk guy – Knightscope’s robots have experienced some tough days on the job. The incidents, all taking place in 2016, are some of the early growing pains of autonomous robots entering into more real-world environments. For decades, increasing autonomy has […]

B2B chief communications officer

Editor’s Note: The B2B chief communications officer’s challenges are like no one else’s

When my colleagues in journalism decided to switch careers and take on PR jobs, we used to refer to it as “going over to the Dark Side.” Which means, by implication, that the chief communications officer for a brand represented Darth Vader. I should probably be more careful about making such jokes, given what I’ve […]

ServiceNow Proactive Customer Service Operations

ServiceNow CIO argues against use of CRM as a tool to support customer needs

Customer relationship management applications are failing to help enterprises deliver the kinds of experiences customers want and need, the chief information officer of ServiceNow told a local Canadian user conference on Tuesday. In a keynote presentation that focused on ServiceNow’s recently-introduced mobile app and the “New York” release of its flagship suite, Chris Bedi said […]

Why traditional public relations still reigns supreme

Social media, text messaging, blogs, podcasts, videos… the list of digital communication tools for Chief Communications Officers (CCOs) is constantly growing. It can be overwhelming to ensure you are taking advantage of all the possibilities available to bolster a positive image for your company. But, before you start using a particular medium just because it’s […]