B2B News

B2B News for Tuesday, February 1, 2022: Water Tigers, Botify Appointments, Corcentric Re-Brand

Gong xi fa cai! Happy Lunar New Year to everyone celebrating the Year of the Water Tiger. May courage and strength be found in all of us all year long. Botify has appointed Robert Rothschild as Chief Marketing Officer and Angela Newman as Senior Vice President of Legal. The appointments come at an interesting time in the company’s […]

B2B News for Friday, January 28, 2022: The Digital Privacy Week Edition

Please accept all cookies. In 1981, that phrase had more to do with oatmeal raisin and chocolate chip than it did with agreeing to have your internet access tracked, purchasing decisions logged, or a sophisticated analysis of our geographic/demographic/psychographic profiles. Today is the last day of Data Privacy Week 2022, which is marked as Data […]

B2B News

B2B News for Thursday, January 27, 2022: Studies Find B2B Marketers & Managers Need to be Bolder, Create Psychological Safety

If you’re a B2B marketer and it feels like your job has been getting more difficult, you’re right. A new study from the London-based B2B consultancy The Frameworks found that 73% of marketers said capturing the attention of B2B audiences is harder than it was a year ago.   The researchers surveyed 150 B2B marketers at […]

Three Essentials to Proving the Value of Digital Transformation

by Gregg Ostrowski Recently we have seen organizations deliver digital transformation projects at a speed and scale that was simply unimaginable prior to the pandemic. Businesses haven’t really had a choice – their ability to innovate and deliver seamless digital experiences to customers and employees has often been the decisive factor in how they have […]

B2B News

B2B News for Friday, January 21, 2022: Causes of the Great Resignation, Additive Manufacturing News, Banks Stunt Cannabis Growth

Nurses and teachers aren’t the only people quitting their jobs. Nearly 40 millioni American workers resigned from their jobs in 2021. The Cengage Group surveyed 1,200 adults who had either quit their jobs in the last six months or are seriously planning to quit their jobs in the next six months. The resulting report is called […]

B2B News

B2B News for Wednesday, January 19, 2022: Cradlepoint and Juniper Partnership, New ABM Research, New Contentstack CRO

Cradlepoint and Juniper have gone into partnership. Cradlepoint is a provider of cloud-delivered LTE and 5G wireless network edge solutions while Juniper Networks is a provider of secure AI-driven networks. By combining Juniper’s  wired access, wireless access and SD-WAN solutions driven by Mist AI with the Cradlepoint 5G portfolio, shared customers and partners have even more options to reliably connect to remote locations. “Juniper has distinguished itself with […]

B2B News

B2B News for Friday, January 14, 2022: Global Consumer Survey, Dealing with e-Waste, Hybrid Office Support

Online marketplaces are becoming consumers’ first preference for online shopping. That’s according to the Mirakl consumer survey The 2022 State of Online Marketplace Adoption released yesterday. The survey tracked 9,000 global consumers on their shopping habits and preferences. There were 1000 respondents from each country including Australia, Brazil, France, Germany, Italy, Singapore, Spain, the United […]

Digital predictions for 2022: The year of AI and business experimentation

By Susana Duran, Vice President of Digital Experiences at Sage If the past 21 months are any indication, Canadian business leaders can expect an exciting year ahead, dominated by artificial intelligence (AI) and continued experimentation. Let’s look at some of the trends shaping how Canada’s businesses will experience 2022.  Pattern detection will optimise our workloads Data is now widely viewed as a company’s most valuable commodity, a powerful tool for driving productivity and connected […]

B2B News

B2B News for Wednesday, January 12, 2022: US Companies See Most Ransom Ware Attacks, Employment in 2030

Open carry guns don’t protect anyone against ransom ware attacks. That’s today’s PSA to the anti-gun control movement in the US. Digital transformation should be transforming their understanding of threats to their security. According to Atlas VPN, 45% of the ransom ware attacks carried out in 2021 were directed against US targets. The findings come […]

B2B News

B2B News for Friday, January 7, 2022: Training Investments & a Stable Workforce, More Small Businesses Hiring

Companies who invest more in training employees, value their employees more. That’s according to recent research that found pre-pandemic investments in employee training resulted in fewer lay offs during the pandemic. “Importantly, these findings provide evidence that the same investments that firms make to support the development of employees’ human capital in normal times also […]

B2B News

B2B News for Wednesday, January 5, 2022: Greenwashing Dangers, Chief Sustainability and Energy Positions, FinTech Finalists

Greenwashing is the use of spin to position a company and its practices as environmentally sustainable when they aren’t. As companies continue to position themselves and their acts of environmentalism and social responsibility at the fore of their public operations, they need to make sure their actions are authentic and effective. If they don’t, their […]

digital transformation

Canadian companies need to pair investment into digital transformation with a technologically skilled workforce

By: Colm Sparks-Austin, President and Managing Director, Capgemini Canada As the economy rapidly evolved and digitized over the last several years, there’s been a shift across Canadian industries to execute digital transformation initiatives. However, this hastiness is causing companies to overlook a key element in technological implementation – labour. Digital transformation is more than offering […]

B2B News

B2B News for Tuesday, December 21, 2021: How to Ask for Favors, eVTOL Sector Awakens, Sustainable Packaging

Account-Based Marketing programs are represented at the board table. According to new research from The Marketing Practice, ABM marketers claim they “need that seat at the table to push ABM across the organization.”  The research was delivered in partnership with FINITE, the B2B tech marketing community. The report found that 79% of B2B executives who […]

B2B News

B2B News for Friday, December 17, 2021: More Cloud on the Horizon, Learning & Development Predictions, Talent Drives the Bus

It’s getting harder to tell tech reports from weather reports. “Multi-cloud networks, comprising different public and private clouds, aren’t new, but they are becoming more popular and prevalent,” said Marvin Sharp, Vice-President of Product and Strategy for Aptum, a global hybrid multi-cloud managed service provider. There is a distinct difference though between an enterprise network using […]

B2B News

B2B News for Wednesday, December 15, 2021: Prediction from Commvault, ERP Launch, Just Boardrooms Launches

What do B2B enterprises have to look forward to in 2022? Today’s prediction comes from Don Foster, Global Vice President of Sales Engineering at Commvault. Forster thinks data integrity fire drills are on the way.  These drills will test the strength, resilience, and speed of their cyber defense and disaster recovery processes and solutions.   Corporate leaders […]