So many companies release reports and whitepapers this week. In our update, we are highlighting three reports that are worth the read. Many companies are taking measures to increase pay equity among workers, research from talent solutions and business consulting firm Robert Half shows. Nearly seven in 10 C-suite executives surveyed in Canada (69 percent) […]
Cyberattacks and server or network hacks can result in corrupted, damaged, or stolen data resulting in company downtime. Downtime can lead to unhappy customers especially if the downtime becomes a repeated issue. According to a recent report by the Atlas VPN team, 76% of companies globally suffered service downtime in the past year. What drove […]
I’ve worked as a freelancer for more than 5 years. In that time, I’ve had a lot of clients come and go. I’ve also freelanced in various fields, including writing, photography, editing, and graphic design. I wondered, how can I make this amalgamation of work experience look professional and coherent on my resume? If you’ve […]
Understanding The Opportunities for AI-Cameras and LiDARs for Smart Road Infrastructure As the Consumer Electronics Show (CES) in January sparked a new wave of autonomous vehicles (AVs) coming to the automotive market in the next few years, much focus as of late has been on the technology of these vehicles themselves. However, the technologyembedded in road infrastructure is also beginning to see more conversation between service providers and municipalities. With advancements in artificial intelligence (AI) and […]
There is no business without inclusivity, really. This week’s Oscar’s show put event accessibility in the stolen spotlight. This week in digital, accessibility news is showing some of the same star power. Texthelp, has appointed Cathy Donnelly as its Chief People Officer. Prior to joining her previous company, Liberty IT, Donnelly was the HR Manager for IKEA UK and Ireland. […]
Zero Trust is a framework for cybersecurity and access management that’s quickly becoming the industry standard. Zero Trust isn’t a product, nor is it one specific solution or type of technology. Rather, it’s an approach to security. You can identify solutions that will help you work toward the Zero Trust framework, but there’s not one […]
Are you planning a visit to “the happiest place on earth”? If you’re in Florida today, try to put off your theme park visit until tomorrow. The first role of B2B success is, always, don’t piss off your workers. The State of Florida did just that with its so-called “Don’t Say Gay” law. In response, […]
The value of the United States dollar has fallen considerably in recent years, raising questions over the dollar’s long-term viability as a safe-haven currency. According to data presented by Finbold, the U.S. dollar has depreciated sixfold over the past 50 years. In 1972, the worth of one dollar was $1, but by 2022, the value of […]
Heading into the weekend one day after St. Patrick’s Day should be a holiday as a reward for those who always knew green beer was a bad idea. No Irish genes required. Here’s the news you need to manage the business to business day. Gravity Global has acquired two US-based businesses, 9th Wonder B2B and Morsekode. […]
Social media influencers are difficult That’s not necessarily true in terms of personality, but it’s certainly true in terms of understanding the dynamics of the relationships between marketers, influencers and consumers. A new study from the Maine Business School at the University of Maine is helping to articulate the specifics of that relationships. The findings? […]
Although college students are often thought of as being constrained financially — and this is often true — there is money in marketing to them. However, it can often help to acknowledge that their money usually has to be spent on other things. In 2019, college students had $376 billion in spending power. That’s why […]
Prodport made their public launch in the U.S. and Germany today. The tool dynamically matches product content with customer intelligence to personalize product detail pages and increase conversion rates. It is delivered via an intuitive solution that enables collaboration between product and marketing teams for B2B and B2C product catalogs. “Our founding team comes from digital marketing, […]
Peace and social progress. Those are the two themes that dominated reasoning for the United Nations to start observing International Women’s Day in 1975 (observances by other bodies go back as far as 1909). Calls to end the First World War were resonate when Russian textile workers took to the streets demanding ‘bread and peace.’ […]
Customer data management (CDM) is a crucial element of a successful business, especially when there’s intense market competition, increased customer expectation, and a need for better decision-making processes. What is CDM, and how can it help your business? CDM is the process of acquiring, storing, and organizing consumer information to personalize interaction to boost conversion […]
Yesterday, as the world continued to watch a former Ukrainian comedian’s transformation into one of the world’s braver individuals, The Luxury Institute released its advice to brands for creating trust with “affluent, wealthy, and uber-wealthy consumers.” The eight tips offered in the release are designed for brands “to test and optimize over time to build […]
Workers are going to keep job hopping for better conditions for the foreseeable future. That’s according to new research released by Ecsell Institute. The study surveyed hundreds of employees working for companies throughout the U.S. A full 25% of employees carry a moderate to high risk of leaving their jobs within the next 12 months. […]
It’s called nouveau grunge and, as soon as high schools re-opened during the pandemic, teenagers brought the look mainstream. It’s not the only 30 year-old trend to return. The 90s model of predicting corporate fraud is making a resurgence too. The M-Score, a fraud prediction method devised by Daniel Beneish, a professor at Indiana University’s Kelley […]
Happy Safer Internet Day! The observance of SID is not just for the PTA anymore. There are plenty of businesses warning each other about online security. Lookout, a security and identity protection product, is celebrating by reminding us about the Identity Theft Resource Center’s 2021 Annual Data Breach Report. As reported earlier, there were a […]
Recruiters already know that employees are moving like never before. According to the U.S. Bureau of Labor Statistics Job Openings and Labor Turnover Summary, 4.5 million American workers quit or changed their jobs in November 2021. The stat represents the highest number ever recorded in one month with most of the resignations being submitted in […]
Gong xi fa cai! Happy Lunar New Year to everyone celebrating the Year of the Water Tiger. May courage and strength be found in all of us all year long. Botify has appointed Robert Rothschild as Chief Marketing Officer and Angela Newman as Senior Vice President of Legal. The appointments come at an interesting time in the company’s […]
