More than half of B2B marketers surveyed as part of a research project between PAN Communications and Heinz Marketing said their content marketing efforts aren’t being attributed to revenue, which may explain why less than 32 per cent said they feel confident in how they measure such work. Boston-based PAN Communications, which focuses on PR […]
This post was first published in our every-other-week newsletter, The B2B Briefing. Sign up (see fields in the right-hand column) to see this kind of content before anyone else! One of the many things I love about the beach in the summer is letting my kids loose and watching what they’ll do with the sand. […]
The middle of July might not seem the ideal time for an organization to host its first Twitter chat, but G2 seemed to have no problem attracting comments from people who work at major B2B SaaS firms to weigh in at #G2Fireside. As might be expected, the peer-to-peer review platform decided to focus much of […]
A digital billboard set up across major tech centres in India is encouraging developers to solve a puzzle in an unusual recruiting campaign from a B2B commerce firm called SOLV. Running for several weeks this month in Bengaluru, including Manyata Tech Park this week, SOLV said the campaign would provide aspiring job seekers with a hashkey-based puzzle […]
While a majority of B2B buyers say they still want to deal with sales reps for complex configurations and special pricing, 48 per cent told a survey from PROS they would spend five per cent more to get pricing information right away, and most don’t want to wait more than two hours to hear back […]
Today he’s lionized for making the World Wide Web possible. He remains committed to openness and empowering everyday Internet users. He recently embarked on a new professional journey as a startup CTO. But long before all that, Tim Berners-Lee was just like a lot of other B2B professionals, just trying to have his idea get […]
Whether you think the recent walkout by Wayfair workers was a dumb stunt or a brave stand, I think we can agree the company sure didn’t see that one coming. By the time it was all over, its shares were down 5% and it had been shamed into donating $100,000 to the Red Cross. The workers, who […]
While it can seem so obvious that it sounds like a platitude, we all rely on others to accomplish major endeavors, whether it’s parenting, performing, or publishing. And while it is true that some of our work requires solitude, focus, and our own individual capabilities, we’ve learned that much of the world is over-rotated to […]
By Laura Cole, Vice President of Marketing at Vivial, which is a groundbreaking marketing technology company that offers a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results. How many text messages have you received in the last hour? Odds are […]
A social media campaign is definitely different from the everyday efforts put into strategizing on the social media space. With a campaign, you are increasingly focused on a measurable goal, and taking advantage of all platforms, you target the achievement of this goal. Using an influencer has been repeatedly advocated for in recent times, but […]
Mastercard is enhancing its B2B global trade enablement platform with technology from OpenText, beginning with capabilities for auto industry professionals as part of a broader plan to create deeper relationships with corporate buyers. The company on Thursday announced its intentions to use OpenText’s Supplier Portal, Identify Portal and Internet of Things (IoT) at the vendor’s […]
Pressboard is building upon its work in developing a platform to help brands improve their paid media efforts with Pressboard Boost, a product that will amplify the social reach of its clients’ earned media coverage. The Vancouver-based firm officially launched the beta version of Pressboard Boost on Wednesday. When a B2B brand is profiled or […]
OpenText on Tuesday used its 2019 Enterprise World conference to outline a mission that includes helping companies overcome the “technology sprawl” caused by line-of-business executives procuring their own SaaS applications, making all content “machine-readable” and deepening the ability to use its tools with those from Google Cloud. In his opening keynote, OpenText CEO and CTO […]
Nearly 70 per cent of business professionals will watch a one-minute video all the way through, but stretch it to 20 minutes and only a quarter will do the same, according to data from Vidyard. Vidyard, based in Kitchener, Ont., recently released its 2019 State of Video In Business Report, which is based on qualitative research […]
So, you started a blog to boost your company’s profile and support your marketing efforts but it’s not generating any interest or leads? Guess what – it’s probably your own fault. Often people rush to post something without really thinking through the message they want to convey. They see it as a win if they […]
The year 1776 was a momentous one in world events, not just for the declaration that begins, “In Congress, July 4,” but also for the publication of Adam Smith’s opus An Inquiry into the Nature and Causes of the Wealth of Nations. Smith’s book, a corner- stone of classical liberalism, laid the foundation for the […]
A number of years ago I was doing a video interview with the CIO for a large, well-known retail company. Overall he sounded like he loved his job. It just wasn’t exactly the job he wanted. “I originally came in with a CTO role,” he said. “Now I’m the CIO. I guess (that role) kind […]
By all means, you can try cold-calling Box CIO Paul Chapman or sending him a hopeful e-mail. You can invite him to your event, webinar or roundtable. You could reach out on social media or other channels and see if he’ll download your white paper. None of these standard marketing tactics, however, will work as […]
A self-oriented focus on products rather than customers, reliance on jargon and lack of a human voice meant only four out of 60 B2B web sites received a passing grade in an analysis of engaging online content experiences from Forrester. Released late last month, the market research firm’s report examined digital properties across 12 different […]
There is no specific mentions of its firewalls, SD-WAN or other data protection products, but a new TV commercial from Barracuda Networks has created a panorama of business environments that suggests IT security should always be running in the background. “Your Journey, Secured,” takes viewers from an airplane to under the car in a mechanic’s […]
