“The company made $5 million last year,” Mark Bowden says, “and I’m really happy about that.” This would be pretty good news in a variety of business contexts, but Bowden is absolutely certain that the hundreds of IT leaders watching him don’t believe him at all. Speaking at research firm Gartner Inc.’s IT Symposium/Xpo in […]
As a Chief Digital Officer (CDO), you focus on new technologies to help your B2B thrive. This includes social media, mobile applications, virtual opportunities, and more. But, before you move forward to reach your next goal, stop and talk to your communications’ team members. They may have some valuable insights to share that can take […]
Did you say or do something twice today? You’ll probably do the same thing — and then do it again on Repeat Day. Though its origins are obscure, Repeat Day is celebrated every year on June 3, encouraging people to do everything they do or say more than once. Of course, repetition is also a […]
Executives from brands including Caterpillar, Boeing and American Express told the 2019 Association of National Advertisers’ business-to-business (ANA B2B) conference to increase content production but ground their efforts in greater humanity and focus. Taking place in Chicago this week, the ANA B2B event was focused on a broad theme of ““Driving Growth and Building Marketing […]
Alicia Tillman is not unaccustomed to welcoming entrepreneurs of considerable stature to the stage at SAP events, but it’s probably safe to say few of them have towered above her the way Karlie Kloss recently did. The enterprise software firm’s chief marketing officer surprised the audience at its user conference, SapphireNOW, earlier this month by […]
Don’t worry about the steep drop-off: nearly 60 per cent of the business companies gain through a webinar comes from those who tune in on-demand, according to the latest research from BrightTalk. In its 2019 benchmark report, which is based usage data across the San Francisco-based firm’s platform for hosting webinars and videos, also wove […]
It was probably the most important slide in Intercom exec Des Traynor’s presentation, and also the most memorable — probably because it had all the most popular marketing tactics pointing to a giant Poop emoji. The chief strategy officer at customer messaging platform Intercom was trying to make a critical point to the many other […]
For too long those of us in marketing been ignoring our friends in HR, and it’s time we accepted the proven connection between talent and revenue and got on with the job of improving both. I’ve recently explored, for example how some support for internal communications and candidate experience can benefit everyone. Then there’s the deplorable state of […]
Life is a game, but most of us don’t see the rules of the game that we’ve been conditioned to play. At work, you may recognize that the objective is to be the CEO and make the most money, and you can make moves toward that objective. You can do that in your personal life […]
Mikkel Svane has reached the kind of success that means he had no issues sharing the stage at Collision 2019 in Toronto on Thursday with another CEO — especially since it was a CEO who would now be reporting into him. A session that was originally designed to be a fireside chat with the CEO […]
The variety of startups attending and exhibiting at Collision 2019 in Toronto this week might be dizzying for marketing, IT professionals and other potential buyers, but top venture capitalists said the B2B vendors with staying power will be vertically focused and architect their products in a very specific way. A panel discussion at the event’s […]
Karen Walker might have momentarily wished she’d joined one of the hundreds of startups exhibiting at and attending Collision 2019 this week when she first joined Cisco as its marketing leader. In a keynote speech to other marketers, entrepreneurs and technology professionals at the opening day of Collision on Tuesday, the networking giant’s CMO described the […]
Pimcore has launched a tool designed to solve what its co-CEO suggests is an overlooked challenge in the quest to improve customer experience: bringing product details, digital assets and other information into a common format for use in e-commerce and other areas. The company, which is originally from Austria but has U.S. offices in Houston, […]
OK, marketers, what are the saddest pages on your website? The ones nobody likes. The ones that almost never get updated. The boring, not sexy, get-it-over-with pages your developers and agencies hate working on? Probably the Terms and Conditions page. That’s not fun. Ditto the Legal page, the Privacy Policy, the copyright notifications and the […]
As you can imagine, stand-up comedy can make you a better presenter. After all, it’s one of the hardest forms of public speaking you’ll ever do (aside from effectively teaching second graders), which means if you can do okay in stand-up, all other types of business presentations will seem easier. But stand-up comedy can also […]
Jon Snow may be constantly working his way to occupy the Iron Throne, but the season finale of Game of Thrones this Sunday may have the opposite effect on the productivity of more than 27 million employees, according to a research project produced by the Workforce Institute at Kronos. Based in Lowell, Mass., the Workforce […]
Most B2B organizations probably treat their customers as slightly more mature than the recently-born Archie Harrison Mountbatten-Windsor, but Forrester VP and principal analyst Mike Gualtieri suggests they should hold just as much of an interest as “Baby Sussex.” Speaking at an event focused on digital decision-making hosted by analytics firm FICO in Toronto on Wednesday, […]
E-mail delivery and analytics service SparkPost on Tuesday launched SparkPost Signals, a predictive intelligence tool designed to help marketers better understand how their campaigns will perform. The San Francisco-based firm, whose B2B clients include Adobe, SAS and SiteCore, said SparkPost Signals will offer a “Health Score” their use of e-mail that scales from zero to 100 […]
Facebook and LinkedIn may continue to reign as the top social channels for B2B firms, but a majority of 65 per cent are now also making use of photo-sharing service Instagram, according to a study released late last week. The 2019 Social Media Marketing Industry Report, published by the Social Media Examiner, is based on […]
The CEO, CMO, CFO, and other executives in B2B firms always have a lot going on, and you only see a small portion of what they have to deal with on a daily basis. Behind closed doors, they handle stressful investor issues, legal hassles, employee situations, and much more that they keep private. This can […]
