You should keep in mind that it’s possible to build a B2B website by yourself. Quality website builders can help you to create a stunning website. On the other hand, if you have decided to work with an agency, before reaching out to an agency for your B2B website development, create a roadmap. Doing so will help you […]
Artificial Intelligence (AI), virtual reality (VR), Blockchain, and more are here to help B2B owners grow their businesses. But, if you are not technologically-savvy, these new advances may make you nervous. Well, instead of running away, it’s important to learn how these new technologies work and ways to use them to grow your business. To […]
The new chief marketing officer for business software and review comparison site G2 Crowd plans to elevate its content market strategy by targeting buyers who don’t even know they’re going to want applications and services. Chicago-based G2 Crowd brought on Ryan Bonnici, most recently the senior director of global marketing at Hubspot, as its CMO […]
What is really a “must have technology” for your business? You need to be on Facebook, Twitter, Instagram, LinkedIn, and more. You must write blogs and post regularly. Your competition is using ABM, AI and SEO. Are you? The level of technology necessary to market a business today can be overwhelming… especially if you are […]
A B2B SEO strategy is different from B2C SEO strategy as the former is catered towards getting the attraction of a business, which is more difficult to obtain. The ultimate goal of every SEO strategy is to get leads and close them into successful conversions. However, B2B marketing doesn’t focus on an immediate sale because […]
You write B2B content including blogs, social media posts, newsletters, emails, and more each month. You know that it’s important. But… you are not seeing results from all of this work. Why? You may be missing out on some key elements that can take your copywriting from bland to super sales fast! Here’s how… […]
Stick to the important stuff and get results! You hear all of the buzz about search engine optimization (SEO), and know you need to use it for your B2B business. However, with all of the different SEO companies out there clamoring for your attention, constant changes from Google, and your daily work-responsibilities, the whole process […]
If you’re going to be doing legitimate business on the internet, then you have to get yourself right with Google. Period. You may not like it, but that’s the way it is at this point in time. Therefore, if you want to get a good business going, you have to throw it a bone. The […]
If you haven’t already done so, now is absolutely the time to start getting your digital marketing plans in place for this year, and even into next year. One of the most critical components of any good digital marketing plan is an SEO strategy. SEO is never a set it and forget it concept, because […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s trending in the social media B2B space. This week, we feature posts on hiring the perfect sales development rep, making boring B2B brands come alive, predictive marketing software and more. We’ve also selected a pair of infographics, including one on using […]
Few things are subject to more misinformation than Search Engine Optimization (SEO). TV shows such as The Good Wife portray us as manipulators of the search engines. Many of you have received at least one email from a “helpful person” letting you know that your website does not have top ranking. As a company who works […]
In our final Hashtag Team report of 2015, we look forward to the year ahead, examining topics, trends and technologies that will dominate the B2B space in 2016. We’ve sifted and sorted through all the trending B2B tweets to bring you the best of what lies ahead in B2B marketing, focusing only on content that […]
Excellent SEO is essential to generate quality leads, but while the B2C sector has always been strong in excelling in this arena, the B2B industry tends to lag behind. Many companies might be making fatal mistakes in their SEO techniques. Here are a few common SEO problems that B2B companies often face, and their suggested solutions. Problem […]
With the Apple Watch raising the popularity of the wearables market, B2B firms and website owners need to consider wearable tech visitors when designing their websites. Sure, they’ve already made sites responsive for other mobile users, so what about wearables? Do they need to do anything more to cater to them? Wearable technology is all the […]
Last year JellyFish, a digital marketing agency, notice an influx of backlinks to their website in October and November. Almost 1,700 new links to their website were flagged as unnatural or suspect by their website analytics software. With the latest Google Penguin 3.0 updates that penalized websites with low-quality backlinks, the JellyFish website took a […]
Google has made a number of changes to its search algorithm over recent years that have fundamentally changed the nature of SEO. Perhaps no one is better able to tell us how to navigate this altered landscape than Neil Patel, a digital marketing consultant who has helped many major publishers such as Gawker and TechCrunch […]
Guest post by Adam Dawson Oh search engines; you glorious portals to millions of tidbits of information that have made settling arguments over useless facts painless. Because of you, there is a scarcity of scenarios where questions go unanswered because someone can whip their smartphone out and “Google” it. Instead of wandering through libraries, spending […]
