SEO is only ever expensive if it doesn’t work properly. In other words, if you invest a lot of money in an SEO agency that doesn’t know what it’s doing, or if you go out of your way to find a “cheap” SEO company, then it will invariably end up costing you a lot of […]
by Antonella Pisani, Eyeful Media Content marketing is nothing new to B2B companies, but how do you prioritize topics and keywords for SEO? Here are a few ideas to get you started. Leverage Paid Search CPC Data One thing I’ve always factored in when planning for B2B writing is paid search CPCs. The reason for […]
By: Garrett Mehrguth Scaling a business. The word “scale” can mean different things to different people. What scaling really means is taking your business to the next level by, well, really getting your stuff together before you can climb the next rung of the success ladder. Entrepreneurs love to talk about how they’re going to […]
Technical SEO, or Search Engine Optimization, is a tactic that optimizes a website to better allow search engines like Google to index and render it. It is one of the most important and impactful ways to drive website traffic, yet it’s still something many people overlook. If you aren’t very tech-savvy this can sound intimidating, […]
Videos have a positive impact on the SEO ranking of your site. And there are relevant numbers to prove this fact: YouTube has more than a billion users. Videos account for almost three-quarters of online traffic. More than 500 million individuals watch videos on Facebook every day. These are whopping numbers to prove that video […]
Is your business struggling with its online presence and in desperate need of some attention? Do you want to know what you should be looking for when hiring an SEO company to help? If you’re like most business owners, you know that a strong online presence is crucial to your success. And if you’re looking […]
The digital era has added a lengthy list of extra tasks to small business owners’ already overwhelming to-do lists. You know you need to be producing content, and you know you need to be optimizing that content for search engines because otherwise, it just floats in the internet void, but all too often, you’re not […]
1. Page Title And Meta Descriptions The title of your page, as well as its meta description, are both important on-page SEO components to consider. When you’re writing these for your site, be sure that it’s closely related to the content of the web page itself. These two things are something that gets the most […]
Search engines play a critical role in any company’s online presence. They use search engine optimization (SEO) techniques to improve the visibility of their content and promotions to their target audience. Although SEO improves online exposure, its implementation isn’t as easy as it sounds. Companies use various approaches to apply SEO; these include sitemaps. In […]
The Internet abounds with various websites offering a whole diversity of products and services. However, no matter how attractive this can sound, there could be a downside of it, since it can pretty often become difficult for one to find exactly what they want at the given moment. Fortunately, by the virtue of search engine […]
Do you have an online business or brand and want to know more about how cyber security can be beneficial to you? Do you want to know how to incorporate cybersecurity into your SEO strategy as a business? As businesses continue to become more and more reliant on the internet, it is increasingly important that […]
Search engine optimization is a process where you optimize your website to improve its ranking in search engine results pages and attract more organic traffic. SEO is an indispensable component in e-commerce since it helps the users discover your content or website. If you want to improve the ranking of your website, there are different […]
When it comes to having a website, there are many benefits to reap. First and foremost, a website provides a platform for you to share your business with the world. With a website, you can showcase your products or services, tell your story, and connect with customers online. Additionally, a website can help you grow […]
Search engine optimization (SEO) is the practice of creating web content specifically so that it lands high up on search engines like Google, Bing, and others. Since so many people search on these websites every day, a strong SEO strategy can make or break a company. These days, it doesn’t really matter what business you’re […]
1 Facebook Ads Facebook ads can be a great way to target and reach an audience for your business. You set the demographic you’d like to reach, what they might want or need from your product, as well as how much money it would cost them each month – all within Facebook’s ad platform! People […]
Do you have a small business that would benefit from an online presence and Google Reviews? Well, a Google My Business Page is free and easy to use for any kind of business! Google My Business is a free tool created for small businesses to develop their online presence and attract the audience they truly […]
Thanks to the geographical boundary-destroying power of the internet, outsourcing digital marketing and SEO work is now easier than ever. Companies across industries need and benefit from SEO on a daily basis, and can attest to how worthwhile an investment in quality SEO is. Watching your business climb up the ranks on the search […]
Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash If you manage a website, you’ll have heard of Google Analytics, the most popular analytics tool to monitor your website’s traffic and visitors. It’s estimated that almost 30 million sites worldwide use it. While Google Analytics has evolved over the years, one of the most significant […]
In the latest B2B marketing news, internet has opened entirely new opportunities for small businesses. It made it much easier for them to promote themselves and build their brand awareness more effectively. However, it’s also spiced up the competition. Nowadays, if you wish your small business to succeed, you have to stand out. […]
While difficulties brought on by changes in Google’s algorithms may have led more marketers to focus on social media to connect with customers, research from Clutch shows 87 per cent of B2B audiences cite search engines as their No. 1 way of discovering business content. Washington-based Clutch, which offers reviews and ratings as well as […]
