“The true method of knowledge is experimentation”, said William Blake famously. Tom Weckström is Entrepreneur in Residence at Coventures Oy Learning, testing, tinkering, trying, prodding. Whichever verb one wishes to use, knowledge is produced by trying out different approaches and comparing the outcomes, similar to the scientific method. It’s also key to fending off uncertainty. […]
Author: Guest Author
What are online shoppers most concerned with in 2022? Security, sustainability, and seamless CX
Rafael Lourenco, EVP & Partner, ClearSale Two years after the big pivot to ecommerce, consumers are over having to deal with disruption like out-of-stock items, shipping delays, and clunky checkout procedures. Now, recent studies show that online shoppers expect secure buying experiences that are free of friction — and meet their criteria for sustainability. ecommerce merchants […]
How Customer Success Can Help SaaS Companies Improve their NRR
Though the pandemic isn’t exactly in the rearview mirror yet, we are beginning to understand the effect it’s had on B2B businesses across the country—and around the world. One of the biggest paradigm shifts we’ve seen is an increased appreciation for the customer base. Subscription-based SaaS companies are focusing on customer retention and expansion as a new, more […]
Changing Channels: Why Partner Technology is Key to Navigating a Competitive Marketplace
Tom Perry, CEO of The Sherpa Group Competition in the Channel is keener than ever, driven by a frenzy of activity from rival vendors and many new partner types starting to deliver technology-led solutions. There are some obvious challenges that organisations face in activating and engaging partners, but at Sherpa we believe in a four-point approach to handling a fast-moving market. The market […]
A person with disabilities responds to the 2022 Canadian Budget
by Gryph Second verse …. same as the first I remember, as a young lad, being absolutely captivated by nursery rhymes, memory games, and the silly ditties we learned. You remember, yes: Old MacDonald; Row, row, row your boat; Twinkle, twinkle, little star? They were easy to learn, seemed to flow naturally, and could be modified […]
How To Evaluate Whether an MDM Strategy Makes Sense to Your Business
Latest reports show that the global master data management (MDM) market is expected to reach $27.9 billion by 2025. Looking at the humongous amount of data that is being generated – 1.145 trillion MB per day – the growth of the MDM market is inevitable. Fueled by data-heavy new technologies like Artificial Intelligence (AI), Machine Learning (ML), Internet of […]
Mindset Will Make or Break You in the Online Entrepreneur World
Your mindset is so important in everything you do, including your business. Mindset determines your action and whether or not you reach your goal. Henry Ford once said, “Whether you think you can or you think you can’t, you’re right.” If you believe something is possible, you take the action to make it happen. On […]
Understanding The Opportunities for AI-Cameras and LiDARs for Smart Road Infrastructure
Understanding The Opportunities for AI-Cameras and LiDARs for Smart Road Infrastructure As the Consumer Electronics Show (CES) in January sparked a new wave of autonomous vehicles (AVs) coming to the automotive market in the next few years, much focus as of late has been on the technology of these vehicles themselves. However, the technologyembedded in road infrastructure is also beginning to see more conversation between service providers and municipalities. With advancements in artificial intelligence (AI) and […]
Protecting Your Small Business From Fraud
March is Fraud Prevention Month in Canada. Our increasing reliance on digital platforms and cloud computing means small businesses and their data are more vulnerable to fraudsters than ever. Here’s how you can protect your B2B business from fraud and cybercriminals. For all small business owners – whether their companies are business-to-business (B2B) or business-to-consumer […]
Goals Goals Goals! 10 Rules To Follow to Achieve Yours!
When the topic of setting goals comes up in a corporate setting, often there are a lot of eye rolls. But in reality, goals are huge for achieving success. Goal achievement is the art of creation. Goal achievement is the process of utilizing universal laws to create and gives you the opportunity to grow in […]
Live from Your Living Room: Whatever Event You Want
By: Christopher Dean, VP & GM, Media Cloud at Salesforce Most of us love the adrenaline and awe that comes from attending a good live event. As we all know, over the past two years, consumers have had to trade in physical events for the digital delivery of their favorite sports, concerts, movies, and stage […]
The B2B Sales Metrics That Still Matter Now
David Fletcher, SVP, ClearSale B2B sales have undergone a major transformation since early 2020, following the B2C pivot to more digital engagement and purchases. Now, industry analysts are advocating a digital-first approach for B2B selling, with Gartner predicting that “by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” […]
Strengthen Your Organization’s Security Posture
by Gregg Ostrowski A strong security posture means having the necessary processes and technology in place to protect applications and businesses from vulnerabilities and threats. In a world where sensitive data is constantly at risk of being compromised by malicious actors, this helps predict, prevent and respond to threats. Since many organizations are rapidly transforming […]
Why Marketers Need to Think Local to Sell Global
By James Trowman What lands well in one market, won’t necessarily work in another. Take The Office. Ricky Gervais’s mockumentary was a breakthrough hit with UK TV audiences and was soon sold stateside. But the American version’s initial episode, which replicated the British show exactly, fell flat. It was only when writers tailored the jokes and […]
5 Sales Prospecting Hacks to Win Your Best Customers
Lead generation is one of the most effective ways to get new customers. However, it can be quite challenging: It includes searching for potential leads, creating content that will speak to prospects, and gathering a team of professionals who encourage prospects to speak with you. This last part is called prospecting, and it’s considered one […]
Critical eCommerce Strategies to Adopt in 2022
By James Urbati, GM of Commerce at Pivotree Coming on the heels of two highly unpredictable years and the 2021 holiday season, 2022 holds unique opportunities for companies to adapt to the significant changes taking place in the commerce landscape. With supply chain disruptions being an issue at the forefront for many, retailers are looking at different ways […]
Three Essentials to Proving the Value of Digital Transformation
by Gregg Ostrowski Recently we have seen organizations deliver digital transformation projects at a speed and scale that was simply unimaginable prior to the pandemic. Businesses haven’t really had a choice – their ability to innovate and deliver seamless digital experiences to customers and employees has often been the decisive factor in how they have […]
4 Things You Need to Know About Trading Cryptocurrencies
Cryptocurrencies exploded in 2021 as mainstream companies including Tesla and Square entered the bitcoin arena. With online tools available for free or a minimal charge that make trading cryptocurrencies accessible to everyday people, many new traders also entered the market over the past year. Investing in cryptocurrency tends to trend younger. A recent Motley Fool […]
Why Manufacturers Need an SEO Strategy
By Yoav Kutner If you were around in the mid-1990s, search engine optimization (SEO) might sound a little bit retro. Back in the early days of the World Wide Web, marketers routinely crammed as many keywords as they could into a webpage in the hope of tricking primitive search engines into promoting their pages. Most […]
How Leaders Can Rethink Employee Growth and Performance
By Marc LeCuyer As businesses settle into hybrid working models, many individuals are raising concerns that remote workers could be left behind in promotions and pay. While most of us are familiar with employee reviews, today’s reality includes an ongoing war for top talent, the growing Great Resignation trend and new expectations on employee experiences. […]