Book Excerpt from “The Next CMO – A Guide to Operational Marketing Excellence” by Peter Mahoney, Scott Todaro and Dan Faulkner CHAPTER 1 The Problem with Operational Marketing Leadership Warning: There is some tough love in this chapter. It is widely understood that CMOs suffer some of the highest turnover rates in the C-suite. How […]
In this article, we talk about the cannabis black market and how it impacts the legitimate and legalized cannabis industry. Cannabis Black Market Overview per State The legalization of medical and recreational marijuana in many states should have been a substantial economic opportunity for legal business owners. However, the underground cannabis black market is still […]
In 2017, only 17% of startups have a female founder. Last year, female founders only raised 2.2% of all Venture Capital in dollars. While more and more women are quitting their 9-5 job to start a company of their own, there is no denying that there are still so many challenges that come their way […]
Contents – they are everything you see on the internet. They are not just simple pieces of information like infographics or blog posts that help a website rank higher on major search engines. Online-contents are anything that communicates a message to a target audience. With the majority of consumers using the internet to search for […]
Running and managing the day-to-day operation of a small-to-medium sized enterprise or a start-up company usually takes a lot of time and energy. As a result, it’s often overwhelming to pay attention to the digital marketing side of the business. However, every business aims to accelerate their growth, thus the marketing aspect cannot be neglected […]
