By Mark Hickman, Managing Director, Sage in Canada We’ve seen another year of change for small and midsize businesses (SMBs) across Canada and globally. Just when business owners were starting to come out of the pandemic, they have had to battle a host of new challenges such as economic decline, soaring costs, supply chain disruptions, and shifts in labour […]
By Dmitri Lisitski, CEO & Co-Founder, Influ2 Could it be possible that marketing hits its goals while sales fall short? Absolutely, especially if they’re judged by different metrics. And it’s a sign that something is terribly broken. The thing is, marketers and salespeople usually work separately, focusing on their own side of the marketing-qualified lead […]
By Jim Kalogiros, Vice President, Secure Power Canada Considering Canada’s commitment to achieving net-zero emissions by 2050—measuring, reporting, and managing a company’s sustainability performance is necessary to drive employee retention, enhance corporate reputation and contribute to business success. However, to track progress against the enterprise’s goals and determine where improvements can be made, Chief Sustainability Officers […]
By Joe Byrne, CTO Advisor at Cisco AppDynamics Across the technology industry, the adoption of OpenTelemetry is seen as the key to unlocking the potential of modern observability practices. As organizations shift towards modern application stacks built across multi-cloud and hybrid environments, OpenTelemetry is essential for IT teams to manage and optimize availability and performance […]
By: Derek Corrick, General Manager, Data Management at Pivotree Most businesses have an Enterprise Resource Planning(ERP) system to manage key parts of their operations, including accounting and resource management. These systems are a big investment and, as a result, many business leaders rely on them extensively to manage all aspects of their data landscape. While that may have […]
By Colby Cavanaugh, SVP of Marketing at Integrate 2023 got off to a rocky start with widespread tech layoffs, tightened budgets, and bank failures. In fact, we started to see signs of an economic slowdown toward the middle of 2022 with rising interest rates and inflation. According to Integrate and Demand Metric’s research report on the “2022 State of B2B Marketing […]
Research published today by Cisco AppDynamics reveals the importance that job seekers and employees are attaching to digital experiences as the search for talent is intensifying in many industries. 95 per cent of Canadians state it is important that the applications they use to find and apply for jobs provide a fast and seamless experience, […]
By Shannon Katschilo, Country Manager, Canada at Snowflake As the digital and data economy continues to boom globally, businesses in the B2B space will increasingly start to see the immense value data brings to decision-making — from driving business strategies and innovation, to hiring and workplace practices. These data derived decisions will have a far-reaching impact on […]
By Aaron Mahimainathan Measuring B2B marketing ROI has been an age-old challenge for marketers. And that challenge has only gotten both more complex and more important in today’s crazy, unpredictable world. Consider what we’ve all been through the past few years and how these changes have affected how we live and work: A pandemic, supply chain disruptions, geopolitical instability, economic headwinds, rising interest rates, bank failures and the list goes on and on. These […]
By Ed Breault, CMO, Aprimo When the term “automation” was coined in the 1940s at the Ford Motor Company it referred to the systematic acceleration of the metalworking process as it pertained to the development of cars. A rather narrow, meager beginning, but today the concept of creating systems that simplify and enhance the processes […]
by Antonella Pisani, Eyeful Media Content marketing is nothing new to B2B companies, but how do you prioritize topics and keywords for SEO? Here are a few ideas to get you started. Leverage Paid Search CPC Data One thing I’ve always factored in when planning for B2B writing is paid search CPCs. The reason for […]
Three tactics for retailers to meet consumers’ love of savings and personalization this Valentine’s Day By: Sarah Kirk-Douglas, Vice President of Marketing at Pivotree Savvy shoppers have their sights set on an exciting year — starting with plans for Valentine’s Day spending. As the holiday approaches, it’s the perfect time to uncover what trends will dominate shopping behaviors in 2023. Despite […]
By Mikel Lindsaar, CEO and Founder of StoreConnect In the 16th Century, Nicolaus Copernicus challenged the long-held view that the Earth was the center of the universe. He knew he would get opposition from scientists and religious scholars, so he waited until the year of his death to publish. It would still take more than a century […]
by Mark Hickman, Managing Director, Sage in Canada Navigating an unknown economic landscape as a potential recession looms can be daunting for businesses and consumers. Faced with global economic uncertainty, such as rapid inflation due to the pandemic, the past few years have been a turbulent time for Canadian and global SMBs. We can’t tell […]
By Mike Babiak, Longbow Advantage Throughout the industrial world and across every continent, businesses are making significant investments in robotics and automation. According to the McKinsey Global Industrial Robotics Survey, automated systems will account for 25% of capital spending over the next five years1. Many of these businesses believe robotics-driven automation systems will drive major benefits in output quality, efficiency, and uptime. That being said, there are […]
By James Mollard, JPC Every business has a view on their competition. Some of it is formal and in depth. Some of it is simply the tacit knowledge of the people in the front line. All of it is valuable when thoughtfully applied. What businesses don’t have are sets of battlecards for dealing with inertia, […]
By Anar Mammadov, CEO — Senpex There was a season when it appeared that businesses could stop worrying about fuel prices; then, the season passed. As recent headlines have reported, gas prices in the US are once again on the rise. While rising gas prices impact virtually every segment of the business world, B2B logistics companies are affected more than most […]
Source – CC0 License Employee engagement can be a tough thing to gauge. Every organization is susceptible to major changes in how the team engages. This can usually be traced to a change in company culture. There’s been a lot said about the benefits of employee engagement, such as improved productivity, but what are some […]
By Mick Cannon and Sean Ryan, Principals, Alexander Group, New York 2022 was an eventful year for the tech industry, with challenges that ranged from inflation rates that dominated news cycles to mass layoffs at blue chip companies. With looming economic uncertainty, in 2023, B2B tech will be forced to reckon with the results of the growth-first focus that has hallmarked […]
By Michelle Micuda, president, Staples Professional The pandemic has completely upended the way Canadians approach work – where it takes place, how we meet, when we log on, and off – and much more. In partnership with Angus Reid Group, Staples Professional surveyed office employees and senior decision-makers at businesses of all sizes across Canada to better understand the […]
