By Joe Byrne Applications have become a lifeline to normality for people of all ages and every demographic – a way to keep connected to friends and family, to access essential services, to work and learn, and to stay entertained, fit and healthy. To make this possible, brands have had to pivot their go-to-market strategies to continue […]
As we emerge from the pandemic, business leaders are shifting priorities away from business continuity towards business recovery. Cloud has been instrumental in steering business through the process of recovery and organizations are examining the new reality and adapting their operating models accordingly. With this in mind, the fourth and final part of Aptum’s 2021 […]
By Darren Yablonski Post-COVID, many companies have shifted to more remote work models and cloud services. A Pew Research Center survey in December 2020 found 71% of workers who said their job responsibilities could be handled primarily from home were working remotely all, or most of the time. Pre-pandemic, only 20% of the same workers said they […]
By Gregg Ostrowski Throughout the pandemic, consumers have relied on digital services to navigate the most difficult period of their lives. From using messaging tools and video platforms for work as well as to connect with friends and family, video streaming to stay entertained and healthy with online fitness classes, or even to simply try […]
By Brian Burch Recent years have seen rapid growth in audio content that’s available for streaming. Listeners are tuning into digital audio formats like music, playlists, audiobooks and podcasts. The popularity of this channel has been fast growing, with 72% of Americans (218.4M) now listening to digital audio on a monthly basis. For B2B marketers, […]
By Claudine Dumont COVID-19 has transformed many aspects of how companies conduct business, and sales and marketing are no exception. A McKinsey Pulse Survey in 2020 found that pre-COVID, 52% of B2B decision makers rated traditional sales interactions as more important than digital interactions. As COVID took hold though, that number dropped to 34%. […]
By Amaan Kazi When you think about the various business functions you need to close a deal, you probably think about your marketing department and your sales team. Go deeper and you might add in your product and development team, your customer service unit, and the other bits of your business that enable you not […]
By Dmitri Lisitski The arrival of the digital age gave B2B organizations the ability to assess marketing effectiveness in a new way. Marketers began using interaction with digital content as an indicator that a prospect had morphed into a marketing-qualified lead (MQL), ready to be handed off to the sales team. It was a real […]
By Joe Byrne Working in IT has been pretty tough over the last 18 months. At the beginning of the pandemic, technologists stepped up to deliver the urgent digital transformation organizations needed to survive the initial shock. They worked round the clock, under the most intense pressure, to ensure their businesses could meet constantly fluctuating […]
By P. Robinson Click here to see part one of our ODSP-reform series Ontario has the opportunity to realize significant long-term savings in healthcare funding, improve health and health equity, reduce bureaucracy, and advance Reconciliation – all through the Ontario Disability Support Payment (ODSP). By investing directly in Ontarians, a more productive, economically sound, and […]
By P. Robinson While most of us have accessed our second vaccine dose and are returning to the pleasures of a “normal” life, there are people who will continue to live isolated, marginalized lives, with no hope for change. Why? Because they are disabled in Ontario. It doesn’t need to be this way. Ontario has […]
by Ray Kingman The next generation of B2B Advertising may prove to be a useful metaphor for our cookieless ad tech future. In the coming months, the removal of the Apple Device ID will have worked its way through the programmatic ecosystem. Then, apparently by 2023, the inevitable deprecation of Google cookies will be a […]
By Mike Leibovitz Now that we’re well into the recovery phase of the pandemic, it’s worth stepping back and looking at what impact this period of turbulence has had on organizations that rapidly scaled their B2B ecommerce operations. The explosion in ecommerce innovation and access to new delivery offerings means it’s never been easier for […]
By Marc LeCuyer, Vice President & General Manager, Canada, ServiceNow Innovation and investment in customer experience (CX) have seen exponential growth as we’ve entered our new world of work (and rightfully so). As enterprises digitize their business and customers raise their expectations, demanding increasingly personalized, instantaneous and proactive interactions from brands – new strategies and […]
A guest column by Matthew Celestial Queer entrepreneurs stress the challenges of preserving customer and brand loyalty beyond Pride Month. As businesses recover from the pandemic’s socioeconomic impacts, there is an increasing need for LGBTQ+ visibility and a commitment to year-round support. With this month’s LGBTQ+ pride well underway, the symbolic rainbows drape businesses and […]
By: Rebecca Leach Over the last year, enterprises pushed through digital transformation at three times the speed of pre-pandemic levels to meet rapidly changing business priorities. Given the rise of remote work and ecommerce, it’s no surprise a digital economy has become so prevalent today. As brands implement even more digital technologies throughout their business, […]
Book Excerpt from “The Next CMO – A Guide to Operational Marketing Excellence” by Peter Mahoney, Scott Todaro and Dan Faulkner CHAPTER 1 The Problem with Operational Marketing Leadership Warning: There is some tough love in this chapter. It is widely understood that CMOs suffer some of the highest turnover rates in the C-suite. How […]
In this article, we talk about the cannabis black market and how it impacts the legitimate and legalized cannabis industry. Cannabis Black Market Overview per State The legalization of medical and recreational marijuana in many states should have been a substantial economic opportunity for legal business owners. However, the underground cannabis black market is still […]
In 2017, only 17% of startups have a female founder. Last year, female founders only raised 2.2% of all Venture Capital in dollars. While more and more women are quitting their 9-5 job to start a company of their own, there is no denying that there are still so many challenges that come their way […]
Contents – they are everything you see on the internet. They are not just simple pieces of information like infographics or blog posts that help a website rank higher on major search engines. Online contents are anything that communicates a message to a target audience. With the majority of consumers using the internet to search […]
