Embarking on a Greener Path: Three Steps for CIOs Beginning Their Sustainability Journey

By Jim Kalogiros, Vice President, Secure Power Canada Considering Canada’s commitment to achieving net-zero emissions by 2050—measuring, reporting, and managing a company’s sustainability performance is necessary to drive employee retention, enhance corporate reputation and contribute to business success. However, to track progress against the enterprise’s goals and determine where improvements can be made, Chief Sustainability Officers […]

OpenTelemetry adoption is a must for strategic technologists

By Joe Byrne, CTO Advisor at Cisco AppDynamics Across the technology industry, the adoption of OpenTelemetry is seen as the key to unlocking the potential of modern observability practices. As organizations shift towards modern application stacks built across multi-cloud and hybrid environments, OpenTelemetry is essential for IT teams to manage and optimize availability and performance […]

It’s time for data to serve you, not your systems

By: Derek Corrick, General Manager, Data Management at Pivotree Most businesses have an Enterprise Resource Planning(ERP) system to manage key parts of their operations, including accounting and resource management. These systems are a big investment and, as a result, many business leaders rely on them extensively to manage all aspects of their data landscape. While that may have […]

How B2B Marketers are Navigating Budgets and Priorities in 2023 

By Colby Cavanaugh, SVP of Marketing at Integrate 2023 got off to a rocky start with widespread tech layoffs, tightened budgets, and bank failures. In fact, we started to see signs of an economic slowdown toward the middle of 2022 with rising interest rates and inflation. According to Integrate and Demand Metric’s research report on the “2022 State of B2B Marketing […]

Canadian Employers Must Prioritize Seamless Digital Experiences to Attract Top Talent, Finds Cisco AppDynamics Study

Research published today by Cisco AppDynamics reveals the importance that job seekers and employees are attaching to digital experiences as the search for talent is intensifying in many industries.  95 per cent of Canadians state it is important that the applications they use to find and apply for jobs provide a fast and seamless experience, […]

Gender Diversity in Data: A Key Driver for Innovation and Growth in B2B

By Shannon Katschilo, Country Manager, Canada at Snowflake As the digital and data economy continues to boom globally, businesses in the B2B space will increasingly start to see the immense value data brings to decision-making — from driving business strategies and innovation, to hiring and workplace practices. These data derived decisions will have a far-reaching impact on […]

3 Ways to Future-Proof Your B2B Marketing Measurement

By Aaron Mahimainathan Measuring B2B marketing ROI has been an age-old challenge for marketers. And that challenge has only gotten both more complex and more important in today’s crazy, unpredictable world. Consider what we’ve all been through the past few years and how these changes have affected how we live and work: A pandemic, supply chain disruptions, geopolitical instability, economic headwinds, rising interest rates, bank failures and the list goes on and on. These […]

Shopping Behaviors That Will Dominate 2023

Three tactics for retailers to meet consumers’ love of savings and personalization this Valentine’s Day  By: Sarah Kirk-Douglas, Vice President of Marketing at Pivotree Savvy shoppers have their sights set on an exciting year — starting with plans for Valentine’s Day spending. As the holiday approaches, it’s the perfect time to uncover what trends will dominate shopping behaviors in 2023.  Despite […]

Putting your customer at the center of the universe with E-Commerce 3.0 

By Mikel Lindsaar, CEO and Founder of StoreConnect In the 16th Century, Nicolaus Copernicus challenged the long-held view that the Earth was the center of the universe. He knew he would get opposition from scientists and religious scholars, so he waited until the year of his death to publish. It would still take more than a century […]

Why Robotics Are Stuck in Neutral Without the Right Intelligent Human Labor Management Solution

By Mike Babiak, Longbow Advantage Throughout the industrial world and across every continent, businesses are making significant investments in robotics and automation. According to the McKinsey Global Industrial Robotics Survey, automated systems will account for 25% of capital spending over the next five years1. Many of these businesses believe robotics-driven automation systems will drive major benefits in output quality, efficiency, and uptime.  That being said, there are […]

How Rising Fuel Prices are Forcing Logistics Companies to Adjust B2B Deliveries

By Anar Mammadov, CEO — Senpex There was a season when it appeared that businesses could stop worrying about fuel prices; then, the season passed. As recent headlines have reported, gas prices in the US are once again on the rise. While rising gas prices impact virtually every segment of the business world, B2B logistics companies are affected more than most […]

Three Trends That Will Shape the Tech Industry in 2023

By Mick Cannon and Sean Ryan, Principals, Alexander Group, New York 2022 was an eventful year for the tech industry, with challenges that ranged from inflation rates that dominated news cycles to mass layoffs at blue chip companies. With looming economic uncertainty, in 2023, B2B tech will be forced to reckon with the results of the growth-first focus that has hallmarked […]

The future of work: how to support remote and hybrid teams

By Michelle Micuda, president, Staples Professional The pandemic has completely upended the way Canadians approach work – where it takes place, how we meet, when we log on, and off – and much more. In partnership with Angus Reid Group, Staples Professional surveyed office employees and senior decision-makers at businesses of all sizes across Canada to better understand the […]