BOOK EXCERPT: The Problem with Operational Marketing Leadership

Book Excerpt from “The Next CMO – A Guide to Operational Marketing Excellence” by Peter Mahoney, Scott Todaro and Dan Faulkner CHAPTER 1 The Problem with Operational Marketing Leadership Warning: There is some tough love in this chapter. It is widely understood that CMOs suffer some of the highest turnover rates in the C-suite. How […]

Content Marketing as a Business Model

Contents – they are everything you see on the internet. They are not just simple pieces of information like infographics or blog posts that help a website rank higher on major search engines. Online-contents are anything that communicates a message to a target audience. With the majority of consumers using the internet to search for […]