by Ray Kingman The next generation of B2B Advertising may prove to be a useful metaphor for our cookieless ad tech future. In the coming months, the removal of the Apple Device ID will have worked its way through the programmatic ecosystem. Then, apparently by 2023, the inevitable deprecation of Google cookies will be a […]
By Mike Leibovitz Now that we’re well into the recovery phase of the pandemic, it’s worth stepping back and looking at what impact this period of turbulence has had on organizations that rapidly scaled their B2B ecommerce operations. The explosion in ecommerce innovation and access to new delivery offerings means it’s never been easier for […]
By Marc LeCuyer, Vice President & General Manager, Canada, ServiceNow Innovation and investment in customer experience (CX) have seen exponential growth as we’ve entered our new world of work (and rightfully so). As enterprises digitize their business and customers raise their expectations, demanding increasingly personalized, instantaneous and proactive interactions from brands – new strategies and […]
A guest column by Matthew Celestial Queer entrepreneurs stress the challenges of preserving customer and brand loyalty beyond Pride Month. As businesses recover from the pandemic’s socioeconomic impacts, there is an increasing need for LGBTQ+ visibility and a commitment to year-round support. With this month’s LGBTQ+ pride well underway, the symbolic rainbows drape businesses and […]
By: Rebecca Leach Over the last year, enterprises pushed through digital transformation at three times the speed of pre-pandemic levels to meet rapidly changing business priorities. Given the rise of remote work and ecommerce, it’s no surprise a digital economy has become so prevalent today. As brands implement even more digital technologies throughout their business, […]
Book Excerpt from “The Next CMO – A Guide to Operational Marketing Excellence” by Peter Mahoney, Scott Todaro and Dan Faulkner CHAPTER 1 The Problem with Operational Marketing Leadership Warning: There is some tough love in this chapter. It is widely understood that CMOs suffer some of the highest turnover rates in the C-suite. How […]
In this article, we talk about the cannabis black market and how it impacts the legitimate and legalized cannabis industry. Cannabis Black Market Overview per State The legalization of medical and recreational marijuana in many states should have been a substantial economic opportunity for legal business owners. However, the underground cannabis black market is still […]
In 2017, only 17% of startups have a female founder. Last year, female founders only raised 2.2% of all Venture Capital in dollars. While more and more women are quitting their 9-5 job to start a company of their own, there is no denying that there are still so many challenges that come their way […]
Contents – they are everything you see on the internet. They are not just simple pieces of information like infographics or blog posts that help a website rank higher on major search engines. Online-contents are anything that communicates a message to a target audience. With the majority of consumers using the internet to search for […]
Running and managing the day-to-day operation of a small-to-medium sized enterprise or a start-up company usually takes a lot of time and energy. As a result, it’s often overwhelming to pay attention to the digital marketing side of the business. However, every business aims to accelerate their growth, thus the marketing aspect cannot be neglected […]
