By Mike Babiak, Longbow Advantage Throughout the industrial world and across every continent, businesses are making significant investments in robotics and automation. According to the McKinsey Global Industrial Robotics Survey, automated systems will account for 25% of capital spending over the next five years1. Many of these businesses believe robotics-driven automation systems will drive major benefits in output quality, efficiency, and uptime. That being said, there are […]
By James Mollard, JPC Every business has a view on their competition. Some of it is formal and in depth. Some of it is simply the tacit knowledge of the people in the front line. All of it is valuable when thoughtfully applied. What businesses don’t have are sets of battlecards for dealing with inertia, […]
By Anar Mammadov, CEO — Senpex There was a season when it appeared that businesses could stop worrying about fuel prices; then, the season passed. As recent headlines have reported, gas prices in the US are once again on the rise. While rising gas prices impact virtually every segment of the business world, B2B logistics companies are affected more than most […]
Source – CC0 License Employee engagement can be a tough thing to gauge. Every organization is susceptible to major changes in how the team engages. This can usually be traced to a change in company culture. There’s been a lot said about the benefits of employee engagement, such as improved productivity, but what are some […]
By Mick Cannon and Sean Ryan, Principals, Alexander Group, New York 2022 was an eventful year for the tech industry, with challenges that ranged from inflation rates that dominated news cycles to mass layoffs at blue chip companies. With looming economic uncertainty, in 2023, B2B tech will be forced to reckon with the results of the growth-first focus that has hallmarked […]
By Michelle Micuda, president, Staples Professional The pandemic has completely upended the way Canadians approach work – where it takes place, how we meet, when we log on, and off – and much more. In partnership with Angus Reid Group, Staples Professional surveyed office employees and senior decision-makers at businesses of all sizes across Canada to better understand the […]
By Joseph Lee, General Manager, Commerce, Pivotree The last few holiday seasons have kept retailers and brands on their toes – and this year will be no different. With a variety of trends and factors in play, there’s more urgency to deliver a frictionless commerce experience. Customers expect it, and retailers’ revenue and operations depend on […]
58% of Americans own stock, a percentage that has held fairly steady since 2010, but has not fully rebounded to the 62% of people who owned stock prior to The Great Recession in 2007. It’s clear that many would-be investors have fears about the volatility of the stock market and are hesitant to invest. Financial […]
By Colby Cavanaugh Over the past few years, account-based marketing (ABM) has been a pivotal strategy for B2B marketers, and for good reason. ABM flipped the funnel upside down and forever changed B2B marketing by focusing B2B marketers on the accounts that are mostly likely to buy. Consider that B2B marketers primarily used to just take a volume-based, spray-and-pray approach where it was […]
By Darren Yablonski The risks to business continuity have had many faces: malicious insiders, accidental deletion, and natural disasters to name a few. Today, the face of the enemy has changed. Ransomware is on the rise, making it the new top threat for organizations of all sizes. And as technological innovation grows, the threat posed by ransomware increases as well. Ransomware is consistently […]
By Caroline Casey We’re at an incredible moment in time where disability is changing the future of work more than ever before, and business leaders can no longer walk away from this issue. Putting disability inclusion on their corporate agenda is one of the most important things a business leader can do, because business is the most powerful force on the planet. Disability has always been “the […]
The Software-as-a-Service (SaaS) industry brought a whole new world of technology to the table. Businesses today have access to effective SaaS tools they can use to streamline their work and maximize profits. It’s only expected that companies are jumping at the opportunity. Today, 38% of businesses globally are using at least one SaaS product. The […]
Organizations typically understand the problems their products solve. It’s always clear to them. But rarely can they differentiate what problems their customers see as nice to solve vs. should solve vs. must solve for their business. In the B2B world, customers typically spend money on must-haves. To know a customer’s must-solve problem, you need to […]
by Seneca Hampton Selling on Amazon used to have a low barrier to entry due to low start ups cost. It was easy to see success quickly. These days, that’s changed. Now the barrier to entry is expensive and it takes a lot of technical skill and time to be successful selling on the platform. […]
Jill M. Speirs, President and CEO of M2 Partners, explains how successful marketing technology implementations have tostart with a new approach to procurement Companies have been investing in marketing technology for more than three decades. On the positive side such technology has helped businesses become more customer-centric and efficient. However, despite progress, organizations still face three key challenges. Marketing data is disparate and not consolidated […]
By Patrick Halpin, Vice President Data Science, 84.51° When data scientists are tasked with building a business solution, the goal is to efficiently develop a solution that’s accurate, reliable, and scalable. But the data science process involves so many steps that they often don’t get to spend enough time on the modeling or algorithmic development portion of the work needed to develop the optimal solution. At 84.51°, we’ve developed tools and resources that help data scientists focus […]
It’s time to supercharge your ABM to attract, win and grow more business, says JPC’s James Mollard. Business challenges are coming thick and fast. Just as we seem to be finally conquering the pandemic and looking forward to accelerating into the recovery, other challenges come flying our way – from an increasingly crowded and noisy marketplace where […]
By Ella Dillon Customer success platforms revolutionized companies’ abilities to understand their customers. These systems make it possible to identify problems, opportunities, and challenges, giving Customer Success teams an unprecedented view of all the interactions taking place across all the touchpoints. There’s only one problem. The number of conversations a Customer Success Manager (CSM) needs to have to […]
By Vinny Maurici, Vice President, Data Strategy & Services, Pivotree For years, companies have been able to track their users’ website and app activity across other companies’ apps and websites, using the resulting data for advertising purposes or for sharing with data brokers. Last year, Apple launched a highly anticipated privacy feature: App Tracking Transparency (ATT). […]
By Colby Cavanaugh, SVP of Marketing, Integrate It’s that time of year again. The leaves are changing color, the weather is cooling down, and pumpkin spice inexplicably makes its way into everything from lattes to dog treats. And for many B2B marketers, these signs of fall also mean budget season. It’s a time when […]
