monetizing data

Monetizing Data: Turning Data into Profit-Driven Strategies and Solutions

The explosion of information is accelerating. This can be seen in our everyday use of emails, online searches, text messages, blog posts, and postings on Facebook and YouTube. The amount of data being created and captured is staggering. It is flooding corporate walls and is only getting worse  as the next big explosion is already […]

b2b trending conversations

B2B Trending Conversations: Big Data, LinkedIn Lead Gen, Emotion and B2B Buying

While much of the business world is reeling in the wake of Donald Trump’s election to the U.S. presidency, life — and business — goes on. And so we’re back again with another edition of B2B Trending Conversations, our weekly roundup of who’s talking and what’s trending in the B2B space. This week, we’ll compare inbound and […]

data science techniques

Five Reasons Business Power Users Should Adopt Data Science Techniques

Industries from healthcare to agriculture to banking to retail are hitching their wagons to the big data and analytics train, and for good reason. Having usable information about your industry, customers and products can provide key competitive advantages and ultimately improve your business. However, outside of the world of PHD statisticians, few business users know […]

social media

B2B Trending Conversations: Fun with Social Media, Hiring the Perfect SDR, Maximizing SEO

Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s trending in the social media B2B space. This week, we feature posts on hiring the perfect sales development rep, making boring B2B brands come alive, predictive marketing software and more. We’ve also selected a pair of infographics, including one on using […]

Big Data Conferences 2016

Are businesses constantly being driven by analytics? Is your B2B firm getting the most out of Big Data? To assist in jump-starting or contributing to your knowledge of Big Data, we have created a list of the top Big Data conferences around the world- one a month from June to December 2016. These conferences offer panels, […]

B2B Solution of the Week: How enterprises can monetize data

Running a B2B company has its challenges. Competition remains intense, profit margins are too thin and the top line has plateaued. How can B2B find secondary revenue sources? The answer could lie in part within business intelligence (BI) data monetization. “Data monetization is an increasingly popular trend among B2B enterprises,” says Ramon Chen, chief marketing […]

FlipMyFunnel Roadshow: Creating a demand generation engine with account-based marketing

As part of the FlipMyFunnel Roadshow in San Francisco, Feb. 25, one of the first sessions put the focus on creating a demand generation engine with account-based marketing (ABM). Together, Ken Wincko, senior vice president, marketing, PRNewswire, and Adam Needles, chief strategy officer, ANNUITAS, a B2B demand strategy firm, discussed how the online news service […]

B2B Solution of the Week: Inside the future of predictive analytics

If you visit 6sense, a predictive analytics provider for sales and marketing, in San Francisco, you might expect that a converted Victorian house or a gleaming office tower will house the B2B startup. However, 6sense and its founder and CEO Amanda Kahlow aspire to humbler external trappings, choosing a converted warehouse/loft off an alley across […]