The explosion of information is accelerating. This can be seen in our everyday use of emails, online searches, text messages, blog posts, and postings on Facebook and YouTube. The amount of data being created and captured is staggering. It is flooding corporate walls and is only getting worse as the next big explosion is already […]
This Preface is reprinted with permission of the author, Eric Siegel, from his book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” revised and updated edition (Wiley, January 2016). *** Yesterday is history, tomorrow is a mystery, but today is a gift. That’s why we call it the present. — Attributed […]
Are you sitting in the same weekly metrics meeting staring at your data, or are you using it? These five steps can take you from observation to action, and results. The tools that are available to the average multidisciplinary marketer do not make this easy. Dashboards and platforms are data-fragmented and immature. By trying to […]
While much of the business world is reeling in the wake of Donald Trump’s election to the U.S. presidency, life — and business — goes on. And so we’re back again with another edition of B2B Trending Conversations, our weekly roundup of who’s talking and what’s trending in the B2B space. This week, we’ll compare inbound and […]
Industries from healthcare to agriculture to banking to retail are hitching their wagons to the big data and analytics train, and for good reason. Having usable information about your industry, customers and products can provide key competitive advantages and ultimately improve your business. However, outside of the world of PHD statisticians, few business users know […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s trending in the social media B2B space. This week, we feature posts on hiring the perfect sales development rep, making boring B2B brands come alive, predictive marketing software and more. We’ve also selected a pair of infographics, including one on using […]
Are businesses constantly being driven by analytics? Is your B2B firm getting the most out of Big Data? To assist in jump-starting or contributing to your knowledge of Big Data, we have created a list of the top Big Data conferences around the world- one a month from June to December 2016. These conferences offer panels, […]
Organizations are constantly on the lookout on how to best improve their operations. Case in point, companies have been leveraging business intelligence (BI) systems to strengthen their operations and performance. However, to improve your company’s overall efficiency, rather than looking at the next big program that hits the market, the answer to better gains might […]
Welcome to another round of B2B Conversations, our weekly roundup of the most shared and buzzworthly content on social media about a specific area of the B2B world. This week, we’re focusing on Big Data. Using Nexalogy, we easily sifted through piles of social data to discover these articles, and have collected them here to […]
In part one of this investigation, we reviewed the facts about how Big Data demands upfront expenditure for potentially mixed results. There remain, though, many voices on the side of optimism. “What you’re going to see over time is that prices are going to go down as competition increases for data markets,” says David Johnson, […]
Big Data is a tool most people immediately associate with the B2C channel, rather than B2B. That might be because, in the former, there are tens or hundreds of millions of customers and an exponentially larger set of data points. And that association would be wrong, according to a sampling of observers and practitioners. Lang […]
Running a B2B company has its challenges. Competition remains intense, profit margins are too thin and the top line has plateaued. How can B2B find secondary revenue sources? The answer could lie in part within business intelligence (BI) data monetization. “Data monetization is an increasingly popular trend among B2B enterprises,” says Ramon Chen, chief marketing […]
As part of the FlipMyFunnel Roadshow in San Francisco, Feb. 25, one of the first sessions put the focus on creating a demand generation engine with account-based marketing (ABM). Together, Ken Wincko, senior vice president, marketing, PRNewswire, and Adam Needles, chief strategy officer, ANNUITAS, a B2B demand strategy firm, discussed how the online news service […]
SAP. Oracle. Microsoft. IBM. Big Data is a more than $100 billion industry, and latest figures show that it is growing by almost 10 percent a year. Large-scale data intelligence is relevant for every industry and every business. If you want to stay ahead of the Big Data trends and breakthroughs, you may want to […]
You’re probably well-versed on how to use your marketing metrics to come up with better and new content for your B2B content marketing programs. Did you know you can also use analytics for your content audits too? Yes, it’s true. You can use the same tools to identify successful content and copy on your website, […]
If you visit 6sense, a predictive analytics provider for sales and marketing, in San Francisco, you might expect that a converted Victorian house or a gleaming office tower will house the B2B startup. However, 6sense and its founder and CEO Amanda Kahlow aspire to humbler external trappings, choosing a converted warehouse/loft off an alley across […]
If you’re on the prowl for influencers in your space, no matter your field, we can’t say enough good things about the revamping of Little Bird, a social discovery platform quarterbacked by Marshall Kirkpatrick, CEO of the company and former co-editor of ReadWriteWeb. Available for four years, Little Bird lets you find and engage with influencers, while also […]
Converting website visitors to paying customers is the goal of most software providers. For B2B firm Tresorit, funnel optimization – including reviewing its business model – enabled the firm to increase paying customers by 12x in 2015 while reducing overall marketing costs. Here’s insight into how they did it. Tresorit is an online data storage […]
Salesforce and Box announced a new partnership today, which would bring documents from Box’s cloud storage and content management solution into Salesforce. Using a new tool that will launch in February, users could share Box files inside Salesforce, both from the service’s web interface and mobile applications. For example, as CIO.com writes, “when commenting on a sales opportunity, users will […]
We’ve looked at many different aspects of B2B social media on B2BNN. From how to win on social media to figuring out which tools to use and platforms to be on, and how to reply to social media comments the ‘right’ way. And we’re just scratching the surface. Now it’s time to start looking at […]
