The data-driven insight is clear: if you watch a film starring Nicholas Cage, you face a high risk of falling into a swimming pool and drowning. Andy Pulkstenis was clearly trying for a laugh, and he got one. The director of advanced analytics at State Farm Insurance in Bloomington, Ill, was leading a breakout session […]
As more enterprise firms and their customers start to question the use of data in analytics, research and artificial intelligence tools, the Institute for Operations Research and the Management Sciences (INFORMS) is offering an 18-point set of guidelines to ensure ethics in quantitative decision-making. Based in Catonsville, Md., INFORMS was established in 1995 following a […]
To succeed and stay ahead of the curve in today’s business environment, organizations need seamless ways of compiling, organizing and operationalizing data across multiple systems. The past decade has witnessed sales and marketing technology proliferate throughout organizations. Each piece of sales and marketing technology houses critical signals about target accounts and their buyer journey, but […]
Infogroup CMO Tony Marlow has some advice for his peers: the only way to effectively target B2B audiences is to mirror the seamless, personalized shopping experiences that consumers have grown to crave. A provider of data, analytics and marketing services based in Papillon, Nebraska, Infogroup announced the hiring of Marlow as well as four other […]
It may be continuing to make strategic acquisitions such as the recent purchase of Datum, but the CEO of Infogix says the firm’s recent rebrand will ensure it can tell a clear and cohesive story about it is trying to help organizations address their data management and governance challenges. Based in Naperville and originally founded […]
As Microsoft’s chief data scientist, Ozge Yeloglu’s job is not to develop specific products but simply help further customer success with tools like artificial intelligence. There are some occasions, however, when she just has to say no. Speaking at last week’s Elevate Tech Fest in Toronto, Yeloglu — who works for the software giant’s Canadian […]
SAP used the TechEd 2018 conference to introduce a new version of its Data Hub that will bring together different kinds of business applications and information no matter where it sits so organizations can improve the way they do things like upsell, cross-sell and conduct account-based marketing campaigns. Speaking to customers and partners in Las […]
Most organizations use analytics software to better understand their customers or refine their sales strategy. Western Digital is using it build the next generation of hard drives that will be used in businesses all over the world. Based in San Jose, Calif., Western Digital has already managed to achieve a number of world firsts, including […]
The success of account-based marketing depends on collaboration and alignment between marketing and sales. Both teams must agree on goals, metrics and methods before they can implement an impactful account-based marketing strategy. Collaboration is imperative to success but difficult to accomplish considering the already labor-intensive and process-detailed workplans for each department. The good news is […]
A few days ago, Randy Guard was sitting in a quiet boardroom in San Diego’s Grand Hyatt where, only steps away, some of his biggest and most marquee customers were discussing their IT and business strategies as part of his firm’s Analytics Experience. The SAS CMO didn’t need any software, however, to know what was […]
A pair of smart glasses using duct tape and zip wires that allowed an artist with Lou Gehrig’s disease to draw again. An artificial arm made via 3D printing that brought mobility back to bombing victims in Sudan. A vibrating wristbrand that may be able to stop those with Parkinson’s from trembling. If you have […]
The Six Sigma methodology of improving processes includes, as a first step, capturing the voice of the customer (VOC) and using it as a guideline to provide the best experience and quality. The VOC is essential since it includes both stated and implied requirements. It varies continuously and requires frequent updating. With the rise of […]
The manufacturing environment has always been one in which people often perform tedious, repetitive tasks. If you ask any manufacturing operative about the monotony of quality inspection, sorting or grading, and moving materials or components from A to B, you’ll soon know why these tasks are eminently suitable for automation. However, the reason these activities […]
About 10 years go, long before she took the lead at the Omnia artificial intelligence practice of Deloitte, Shelby Austin was working as a partner in a law firm, reviewing documents and preparing for trial. The documents — all 30,000 of them — were in binders, and they were being divided “relevant,” “privileged” and “hot […]
Companies need to move past using analytics and artificial intelligence to merely inform business decisions and allow the technologies to actually make decisions on their own across all functional areas, according to the director of data science at Samsung. In his keynote at the Big Data Toronto conference on Tuesday, Matthew Fitz suggested enterprises are […]
“Looks like a face. Appears to be male. 26-44 years old. Appears to be sad.” These are the findings of an artificial intelligence application called Rekognition developed by Amazon, which is studying the image of a man attending the recent Canadian Cloud and DevSecOps event in Toronto. When quizzed, the attendee admits that he is, […]
A firm called Next Pathway is offering marketers, sales leaders and other business a short cut to taking advantage of big data and artificial intelligence by alleviating the manual and onerous process of having developers create code to meet their requirements. Headquartered in Toronto and with a recent sales office opened in New York, Next […]
When Deborah Leff was preparing her presentation for IBM Think, she looked online to find the best antonym to the word “insight.” The top results were “ignorance” and “stupidity.” While not exactly an example of data science in action, the findings showed Leff, IBM’s global sales leader of business analytics, the stark difference between those […]
We get to do some pretty cool stuff at B2B News Network, like have a real life conversation with an astrophysicist about conversational intelligence. Claude Théoret from Nexalogy, joined Jen Evans from B2B News Network for a Twitter chat about their product, client work, and being acquired by Datametrex (DM.V). You and I met […]
Poor or inaccurate contact sales and marketing data results in significant losses in revenue and customer retention – both things no business can afford to lose. In addition, implementing a sales contact data solution purely in the spirit of “cost effectiveness” can be a fatal mistake. On the flip side, good sales contact data can […]
