Removing barriers to data wrangling to let data scientists get down to the science

By Patrick Halpin, Vice President Data Science, 84.51° When data scientists are tasked with building a business solution, the goal is to efficiently develop a solution that’s accurate, reliable, and scalable. But the data science process involves so many steps that they often don’t get to spend enough time on the modeling or algorithmic development portion of the work needed to develop the optimal solution. At 84.51°, we’ve developed tools and resources that help data scientists focus […]

5 Obstacles to Effective Data Sharing

By Dr. Tim Wagner, Co-founder and CEO, Vendia Most companies today are understandably focused on what happens within their four walls. But if you depend on partners in order to run your business (think shipping, manufacturing, finance processes, etc.), then it’s also vital to think about that portion of your critical business data that’s created outside of your company. Because so […]

Empower Customer Success Teams with Scalable, Data-triggered Proactive Communication

By Ella Dillon Customer success platforms revolutionized companies’ abilities to understand their customers. These systems make it possible to identify problems, opportunities, and challenges, giving Customer Success teams an unprecedented view of all the interactions taking place across all the touchpoints. There’s only one problem. The number of conversations a Customer Success Manager (CSM) needs to have to […]

5 Tips For Customer Data Management Success

5 Tips For Customer Data Management Success

Customer data management (CDM) is a crucial element of a successful business, especially when there’s intense market competition, increased customer expectation, and a need for better decision-making processes. What is CDM, and how can it help your business? CDM is the process of acquiring, storing, and organizing consumer information to personalize interaction to boost conversion […]

5 Advantages of Data Management Platforms

5 Advantages of Data Management Platforms

As data collection grows – the data has always been produced, but now we have means to capture and use it –so too does its potential for moving a business forward. But to unlock and maximize the collected data’s benefits, you must analyze and organize it first to extract its valuable insights. This is especially true for companies that make use of unstructured data. This is […]

The importance of the greater data centric shift by B2B organizations as we produce data at a big pace

The shift to a more data centric approach

Why B2B organizations need to shift to a more data-centric approach Businesses are producing and analyzing data at a rapidly increasing rate. Whether it’s financial information, manufacturing and supply chain data, customer insights, or statistics from Internet-of-Things-enabled devices, data is generating new insights. The data-centric approach is creating new efficiencies and contributing to the bottom […]

SAS data modeling

SAS offers advisory services to assist marketers and others to overcome analytics challenges

SAS Inc. is offering to help marketers and other lines of business frustrated by the results of analytics projects with a set of advisory services and a “health check” to optimize applications before they’re deployed. Although Cary, N.C.-based SAS already offers a product called SAS Model Manager to help brands streamline the way analytics tools […]

Google Cloud NCAA

Google Cloud TV spot shows how student developers can make sense of March Madness

As basketball fans tune in for some intense competition during the 2019 NCAA Tournament, Google is using the commercial breaks to show how its Google Cloud infrastructure is running data analytics applications to help developers better understand the game and even predict what might happen. Produced by its creative agency Eleven Inc., the 30-second TV […]

big data analytics AI failures 2019

How B2B firms can avoid big data, analytics and AI failures in 2019

The data-driven insight is clear: if you watch a film starring Nicholas Cage, you face a high risk of falling into a swimming pool and drowning. Andy Pulkstenis was clearly trying for a laugh, and he got one. The director of advanced analytics at State Farm Insurance in Bloomington, Ill, was leading a breakout session […]

INFORMS analytics ethics guidelines

Ethics guidelines from INFORMS focus on analytics and operations research

As more enterprise firms and their customers start to question the use of data in analytics, research and artificial intelligence tools, the Institute for Operations Research and the Management Sciences (INFORMS) is offering an 18-point set of guidelines to ensure ethics in quantitative decision-making. Based in Catonsville, Md., INFORMS was established in 1995 following a […]

How to bring a predictive element into a data-first B2B sales and marketing strategy

To succeed and stay ahead of the curve in today’s business environment, organizations need seamless ways of compiling, organizing and operationalizing data across multiple systems. The past decade has witnessed sales and marketing technology proliferate throughout organizations. Each piece of sales and marketing technology houses critical signals about target accounts and their buyer journey, but […]

Infogroup CMO

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

Infogroup CMO Tony Marlow has some advice for his peers: the only way to effectively target B2B audiences is to mirror the seamless, personalized shopping experiences that consumers have grown to crave. A provider of data, analytics and marketing services based in Papillon, Nebraska, Infogroup announced the hiring of Marlow as well as four other […]