By Shannon Katschilo, Country Manager, Canada at Snowflake As the digital and data economy continues to boom globally, businesses in the B2B space will increasingly start to see the immense value data brings to decision-making — from driving business strategies and innovation, to hiring and workplace practices. These data derived decisions will have a far-reaching impact on […]
By Patrick Halpin, Vice President Data Science, 84.51° When data scientists are tasked with building a business solution, the goal is to efficiently develop a solution that’s accurate, reliable, and scalable. But the data science process involves so many steps that they often don’t get to spend enough time on the modeling or algorithmic development portion of the work needed to develop the optimal solution. At 84.51°, we’ve developed tools and resources that help data scientists focus […]
By Dr. Tim Wagner, Co-founder and CEO, Vendia Most companies today are understandably focused on what happens within their four walls. But if you depend on partners in order to run your business (think shipping, manufacturing, finance processes, etc.), then it’s also vital to think about that portion of your critical business data that’s created outside of your company. Because so […]
By Ella Dillon Customer success platforms revolutionized companies’ abilities to understand their customers. These systems make it possible to identify problems, opportunities, and challenges, giving Customer Success teams an unprecedented view of all the interactions taking place across all the touchpoints. There’s only one problem. The number of conversations a Customer Success Manager (CSM) needs to have to […]
At the end of the day, business is a numbers game. How much inventory do you need? What is your bottom line? How do you increase your profit margins? Just like anything else involving numbers, probability and statistics play an important role in business. Learning to understand odds and use them to your advantage will […]
Some people can live in a mess, but I’m not one of those people. If I open up my closet door and see dirty clothes on the floor, hangers askew and way too many shirts crammed in next to one another on the rack, I immediately feel overwhelmed and frustrated. Even worse, such a disastrous view […]
These days, analytics and reasonable insights are the bread and butter of running a successful organization. They bridge the gap between trying to find out what your customers want and giving it to them. In that respect, analytics and data can inform virtually any aspect of your business plan. So, why, then, is data integrity […]
Customer data management (CDM) is a crucial element of a successful business, especially when there’s intense market competition, increased customer expectation, and a need for better decision-making processes. What is CDM, and how can it help your business? CDM is the process of acquiring, storing, and organizing consumer information to personalize interaction to boost conversion […]
As data collection grows – the data has always been produced, but now we have means to capture and use it –so too does its potential for moving a business forward. But to unlock and maximize the collected data’s benefits, you must analyze and organize it first to extract its valuable insights. This is especially true for companies that make use of unstructured data. This is […]
Business is changing as technology evolves. Tech is changing nearly every aspect of our lives and will continue to do so into the future. As we advance, things are getting easier, but they are also becoming more complicated. There are many ways that technology is facilitating business. When you are running a company, there are […]
Much of the potential impact of big data, machine learning (ML), and artificial intelligence (AI) is targeted towards B2C (Business to Consumer) segments. However, big data plays an increasingly critical role in the B2B space as companies begin to emphasize high standards similar to those of consumers when it comes to their interactions with businesses […]
Why B2B organizations need to shift to a more data-centric approach Businesses are producing and analyzing data at a rapidly increasing rate. Whether it’s financial information, manufacturing and supply chain data, customer insights, or statistics from Internet-of-Things-enabled devices, data is generating new insights. The data-centric approach is creating new efficiencies and contributing to the bottom […]
Data-driven decision making is constantly making a buzz around the B2B industry. Data-driven organizations are 19 times more likely to be profitable than businesses whose decisions are driven by instinct. Companies aware of it are leveraging it for their advantage while the ones unfamiliar with it have so many questions. What is it? How does […]
SAS Inc. is offering to help marketers and other lines of business frustrated by the results of analytics projects with a set of advisory services and a “health check” to optimize applications before they’re deployed. Although Cary, N.C.-based SAS already offers a product called SAS Model Manager to help brands streamline the way analytics tools […]
Even if it’s not the buzzword it was a few years ago, the concept of big data — unstructured information that was increasing in velocity, volume and variety — caused many companies to think about how it could change the way they operate. That said, a lot of the biggest use cases vendors, consultants and […]
As basketball fans tune in for some intense competition during the 2019 NCAA Tournament, Google is using the commercial breaks to show how its Google Cloud infrastructure is running data analytics applications to help developers better understand the game and even predict what might happen. Produced by its creative agency Eleven Inc., the 30-second TV […]
The data-driven insight is clear: if you watch a film starring Nicholas Cage, you face a high risk of falling into a swimming pool and drowning. Andy Pulkstenis was clearly trying for a laugh, and he got one. The director of advanced analytics at State Farm Insurance in Bloomington, Ill, was leading a breakout session […]
As more enterprise firms and their customers start to question the use of data in analytics, research and artificial intelligence tools, the Institute for Operations Research and the Management Sciences (INFORMS) is offering an 18-point set of guidelines to ensure ethics in quantitative decision-making. Based in Catonsville, Md., INFORMS was established in 1995 following a […]
To succeed and stay ahead of the curve in today’s business environment, organizations need seamless ways of compiling, organizing and operationalizing data across multiple systems. The past decade has witnessed sales and marketing technology proliferate throughout organizations. Each piece of sales and marketing technology houses critical signals about target accounts and their buyer journey, but […]
Infogroup CMO Tony Marlow has some advice for his peers: the only way to effectively target B2B audiences is to mirror the seamless, personalized shopping experiences that consumers have grown to crave. A provider of data, analytics and marketing services based in Papillon, Nebraska, Infogroup announced the hiring of Marlow as well as four other […]
