B2B sales 2020 Sage

The top B2B Marketing objectives for 2020 are sales objectives


Each fall, B2B marketers assess the performance of their prior year’s marketing program and plan for the year ahead. They look at past performance metrics, business goals, competitor initiatives, industry trends, and areas of improvement. The 2020 B2B Marketing Mix Report, published annually by Sagefrog Marketing Group, surveys B2B marketing professionals to uncover the top […]

Working in the age of Alexa: Is your job at risk?

Depending on your age, your first knowledge of robots and artificial intelligence probably came from science fiction, TV shows, or movies. Whether it was from watching the seemingly sentient computer HAL in 2001: A Space Odyssey, the hunting mechanical hound from Fahrenheit 451, or even the droids in Star Wars, we’ve been conditioned to believe that robots, computers, […]

soft skills OpenText

Why business acumen + soft skills equals success in enterprise tech

Many of today’s largest and most visible technology companies — Facebook, Amazon, Microsoft and Google — have achieved success and rapid growth through alternative corporate cultures. Mark Zuckerberg even coined the phrase “move fast and break things” to describe Facebook’s internal processes. Computer science engineers and information technology specialists flock to technology companies post-graduation to […]

Press coverage: Your B2B sales team’s secret weapon

Over the past five years, CSO Insights says the percentage of salespeople making quota has dropped from 63% to 53%. In today’s Third Industrial Revolution, nearly every industry is becoming increasingly competitive, entirely new categories are being created to solve emerging problems, and the marketplace is getting more cluttered with promotional materials. Simply put, the […]

Christoph Becker reflects on what it’s taken to build gyro into a B2B agency success story

As CEO and CCO, Christoph Becker has grown gyro into one of the largest, most successful B2B marketing agencies in the world. Under Becker’s leadership, gyro was named 2019 Global B2B Agency of the Year by the Association of National Advertisers (ANA) as well as B2B Marketing’s Top U.S. B2B Agency 2017-2018. gyro was also […]

Drift Tricia Gellman

Drift CMO Tricia Gellman discusses her new role, key priorities and the future of conversational marketing

When they first told her she was going to be reassigned to the marketing department, Tricia Gellman went home and cried. It may seem like a surprising reaction for someone who has helped lead demand generation and brand-building for firms like Salesforce and Adobe, but Gellman, who was appointed CMO of Drift last week, started […]

TrustRadius 2010 B2B Buyer Disconnect

TrustRadius study shows spike in Millennial buyers and a lot of single decision-maker purchasing

The majority of B2B buying committees are now made up of Millennials, and 49 per cent of buyers never actually talk to a vendor’s sales rep, according to a research report from TrustRadius released this week. In its 2020 version of its B2B Buyer Disconnect study, which is based on a survey of more than […]

Unbounce Smart Traffic

Unbounce product director says Smart Traffic will assess five factors to boost conversions

Unbounce on Wednesday will launch a tool called Smart Traffic which the company says will democratize access to artificial intelligence that small and medium-sized businesses can use to better test marketing campaigns. The Vancouver-based firm said that Smart Traffic has already improved conversion rates on landing pages by 20 per cent in beta tests it conducted […]

How to write job postings that will attract the B2B talent you need

Would you buy this car? The Jeep Wrangler is a series of compact and mid-size (Wrangler Unlimited and Wrangler 2-door JL) four-wheel drive off-road SUVs, manufactured by Jeep since 1986, and currently in its fourth generation. The Wrangler JL, the most recent generation, was unveiled in late 2017 and is produced at Jeep’s Toledo Complex.The Wrangler is arguably an indirect progression from the World […]

Marketing Resource Management B2B

How marketing resource management can offer the insights and metrics that drive B2B success

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. But […]

ActiveCampaign Predictive Content

ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

A company called ActiveCampaign is trying to help marketers frustrated by A/B tests that fail to improve the results of e-mail campaigns with a machine learning-based application designed to predict what’s most likely to trigger an opening or other form of engagement. Based in Chicago, ActiveCampaign had already launched a tool called Predictive Sending this […]

InsideView Data Integrity

InsideView product exec says Data Integrity will address B2B firms’ cleansing and visualization needs

InsideView is continuing its quest to win over former customers of Salesforce’s Data.com customer base by introducing Data Integrity, a tool it says will both cleanse sales information while making it easier to create dashboard-style visualizations. San Francisco-based InsideView said Data Integrity will unify customer profiles with standardized and clean data which can then be […]

WeWork TV commercial

WeWork steps up marketing amid turmoil with ‘happier’ TV spot

Its eccentric and controversial CEO suddenly stepped down. The value of its proposed initial public offering has plunged. Its lead investor is reportedly in talks to take over control of the company. WeWork, however, would like its target customers and prospects to focus less on the challenges facing its business and more of what it’s […]

Powerful storytelling tools to help any new executive shape the company narrative

Congratulations, you’ve just been hired to your first executive role. As you shake hands to close the deal, you’re already imagining how you’ll make an incredible first impression on the staff of your new company, assuring them that you’re the right leader to help them grow the company and herald a bright new future in […]

Seismic acquires Percolate

Seismic CEO offers context around its Percolate acquisition

Seismic used its customer event this week to announce a plan to acquire Percolate, which provides software to orchestrate marketing campaigns and manage content for B2B brands. Based in San Diego, Calif., Siesmic is known as a developer of sales enablement tools to manage various assets associated with closing a deal. Financial terms of the […]

InsideSales.com Xant rebrand

InsideSales rebrands as Xant to demonstrate focus on transformative AI

InsideSales.com on Monday announced it was changing its name to Xant as part of a marketing campaign that will include a webinar this Thursday to discuss what it calls ‘the new face of sales engagement.” Based in Utah, InsideSales is best known for offering cloud-based tools that assist with sales, marketing and account management. The […]

COOs and PR

COOs – Are you missing the communications factor for success?

As the Chief Operating Officer, your top priority is to ensure that all operations run smoothly for the best results, and a key part of this falls under the area of communications. After all, if processes, guidelines, rules, deadlines, etc. are not communicated correctly, your B2B can waste thousands of dollars in resources and lose […]