Wello virtual healthcare

Wello CEO talks about what it takes to build a B2B brand in the employee benefits space

As temperatures turn colder and employees start to come down with seasonal illnesses, virtual healthcare providers such as Wello are hoping to facilitate connections between companies, their team members and an army of registered nurses to help them. Although it formally launched back in September, Wello is owned by INLIV, a provider of more traditional […]

AWS

AWS refuses to take credit for enterprise customers’ innovative ideas in latest TV spot

While many companies are jostling to position themselves as the most innovative firm in their sector, the latest TV commercial from Amazon Web Services (AWS) makes it clear it sees itself as a supporting player in the breakthrough stories of its enterprise customers. In “New Ideas,” AWS marvels at comparison sites that help direct customers […]

Marketing Spark Mark Evans

Why the power of storytelling can lead to a marketing spark in B2B firms

After spending six weeks traveling through Southeast Asia with my family in 2017, I came home to more than 2,000 emails! We are inundated with information: blog posts, videos, social media, advertisements, podcasts, infographics, photos, bill- boards, videos, direct mail and more. The growing embrace of storytelling is an attempt to make sense of the […]

Bryant Galindo

Inside The Mind Of . . . Bryant Galindo

Bryant Galindo is an organizational consultant, and leadership development coach. His innovative approach to conflict resolution springs from the methodology he created called Collaborative Disagreement, which shifts a person’s mindset around disagreement, while providing a communication script for resolving high-stakes situations collaboratively. Bryant has worked with venture-backed startups, the United Nations, and Union Bank, is […]

Engineers IEEE GlobalSpec Trew Marketing

98% of engineers value data sheets, but that’s not the only content marketers should develop

Blog posts and white papers may reign supreme among many content marketers, but a survey of engineers shows data sheets and case studies rank highest among highly technical decision makers. In the 2019 Smart Marketing For Engineers report, produced by IEEE GlobalSpec and Trew Marketing based in Austin, 98 per cent of the more than […]

Zoho Zia customer support

Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams

Zoho on Thursday expanded its CRM Plus collection of software applications to include tools for customer service teams such as Zia, an intelligent assistant that uses voice recognition features much like Apple’s Siri to address critical questions or complaints. Although Zia (which stands for “Zoho intelligent assistant”) has been available to CRM Plus customers for […]

Showpad Voicefox

Showpad adds ability to transcribe and analyze sales meetings with AI via Voicefox acquisition

Showpad on Wednesday will announce an acquisition that will bring artificial intelligence-based voice recording and transcription analysis to its customer base of sales professionals as a way of boosting their productivity and effectiveness. The Chicago-based firm, whose software offers a range of sales enablement capabilities to B2B firms, said it has purchased Voicefox, a two-year […]

Infogroup CMO

Infogroup CMO argues for a more consumer-oriented approach in B2B marketing

Infogroup CMO Tony Marlow has some advice for his peers: the only way to effectively target B2B audiences is to mirror the seamless, personalized shopping experiences that consumers have grown to crave. A provider of data, analytics and marketing services based in Papillon, Nebraska, Infogroup announced the hiring of Marlow as well as four other […]

rust belt manufacturing

The transform-ignite-disrupt approach even ‘rust belt’ manufacturers can apply

Why would you want to enter the high-technology world when all you have ever known is low-technology (or no technology) rust-belt products? Because the high-technology world is where all the money is. The manufacturing space is becoming increasingly sophisticated, and if you are not on that bus, you will be left behind. Sophisticated high-technology manufacturers […]

workplace collaboration ViewSonic

What it takes to overcome the ‘last mile of lost productivity in workplace collaboration tools

Collaboration has taken on multiple dimensions for businesses of every size and industry. There are a number of key drivers fueling the accelerating demand for collaborative solutions, ranging from the rise in remote workers and virtual office models, to advanced technology tools and infrastructures that enable high-level collaboration in virtually any environment on any device. […]

b2b growth metrics

Editor’s Note: These are the B2B growth metrics that matter now

Erika Baker may have surprised attendees at #movethedial this week when, during her closing keynote speech, she said she wasn’t going to talk about diversity and inclusion. After all, this was an event designed to help more women achieve leadership positions in tech companies. Baker, the senior engineering manager at Patreon, is well-known as a […]

#movethedial

#movethedial Connect app aims to address mentorship and sponsorship needs where coffee dates fall short

Social movement #movethedial is furthering its mission of advancing female participation in the leadership of technology companies with a professional networking app that will match women with the best mentors and sponsors who can help them in their careers. Launched at the #movethedial Global Summit in Toronto on Wednesday, the app, called #movethedial Connect, allows […]

OpenText EP5

OpenText launches legal and HR tools alongside EP5 and partners with Google Cloud

OpenText on Wednesday will introduce an enhancement pack to version 16 of its enterprise information management system dubbed EP5, along with new applications for departments like HR and legal while also announcing a partnership to offer its technology as managed services through Google Cloud. Waterloo, Ont.-based OpenText said EP5 will bring richer user interfaces, deeper integration […]

PR growth B2B

A PR approach that contributes directly to company growth

If you want to grow your B2B firm, you probably struggle with financial limitations. Well, even if you can’t afford major advertising and marketing initiatives, you can still boost positive awareness without spending a dime. How? (Que the angelic music…) Start public relations (PR) activities. How to Generate Fast Growth with PR Public relations is […]

AI blockchain

How blockchain can help B2B firms overcome their AI challenges and limitations

PwC estimates that AI will add $15.7 trillion to the world economy by 2030. IBM predicts that blockchain technology’s contribution will have reached $3.1 trillion by then. Clearly, both technologies have the potential to be extremely valuable. Even more intriguing is their convergence. Today, AI is still a limited technology that can be said to […]

Tealbook procurement CPOs

How Tealbook, Fluxym, Eved and others are trying to transform enterprise procurement

The digitization of purchase processes in the enterprise are creating a greater need for supplier management applications that work better together than allow chief procurement officers to get a “seat at the table” among senior decision-makers, according to a gathering of CPOs in Toronto on Thursday. Former procurement leaders from Google, GE and other large […]

B2B influencers

The search for the top B2B influencers to watch in 2019 has officially begun

To some marketers and other business professionals, “influencer” has become almost a dirty word. When B2B News Network calls someone an influencer, though, it means a lot more than someone with a large social media following. Starting today, we’re once again accepting nominations (including self-nominations) of those who are offering great ideas (and communicating them […]

Apple iPad Pro MacBook Air 2018

A quick guide to Apple’s latest iPad Pro and MacBook Air for enterprise customers

Tim Cook may prefer the term “professional users” to “corporate” or even “business” customers, but there was little doubt Apple’s launch of a new iPad Pro and MacBook Air on Tuesday was aimed squarely at the enterprise. Apple launched the updated MacBook Air, iPad Pro as well as a new Mini from a theater in […]