Now that we’re all glued to our keyboards, online shopping, banking, and social media have become major players in our daily lives. It’s time to take a step back and realize that with this convenience comes serious risk. If you’re not careful, hackers can get access to your bank account or even run up huge […]
Intuit will acquire Mail Chimp for approximately $12 billion US in cash and stock. The plan is to develop an end-to-end customer growth platform for small and mid-market businesses. The new tool will allow clients to combine their customer data from Mailchimp and QuickBooks’ purchase data. “We’re focused on powering prosperity around the world for […]
By Darren Yablonski Post-COVID, many companies have shifted to more remote work models and cloud services. A Pew Research Center survey in December 2020 found 71% of workers who said their job responsibilities could be handled primarily from home were working remotely all, or most of the time. Pre-pandemic, only 20% of the same workers said they […]
Networking is one of the most important resources in career development. Professional networks can help you build your career and give you the boost you need, especially if you are just starting out or need to make a career change. To grow your career and improve the chances of professional success, you should understand why […]
By Gregg Ostrowski Throughout the pandemic, consumers have relied on digital services to navigate the most difficult period of their lives. From using messaging tools and video platforms for work as well as to connect with friends and family, video streaming to stay entertained and healthy with online fitness classes, or even to simply try […]
To keep up with the times is a responsibility and a task for every business. Modern technologies develop, and so do businesses. If you ignore trends and stay complacent in your achievements, you are very likely to lose in this eternal race, in which even a one-week delay in making a decision can play a […]
There has been some serious consolidation of B2B tech marketing in the UK recently. The Marketing Practice (TMP) has acquired Kingpin Communications. The merger brings together two leaders in B2B technology marketing. Last month, TMP acquired Omobono, a digital experiences agency The combined group employs more than 300 people in the US, UK, Germany and Australia. […]
Agriculture is a B2B sector we’ve only covered through its interconnections with logistics and supply chain management. That must change. With more focus on the potential for unfairness between the industry and its large migrant workforce, technology is playing a larger role with implications for workers, developers and everyone concerned with the food supply. IDTechEx’s […]
Heading back into the office? It’s great to see colleagues again, but they make it so hard to get anything done. Even if that feels completely true after 18 months of working from home, it may not be. According to new research, being constantly interrupted by co-workers can be good for business. The study published […]
Hawke Media is flying into the Canadian market. The news comes with the acquisition of digital marketing agency, Seriously Creative. Hawke Media plans to collaborate with Seriously Creative to optimize clients’ customer base and overall customer experience. “We have been interested in finding an agency to partner with in Canada for some time, and Seriously Creative proved […]
By Brian Burch Recent years have seen rapid growth in audio content that’s available for streaming. Listeners are tuning into digital audio formats like music, playlists, audiobooks and podcasts. The popularity of this channel has been fast growing, with 72% of Americans (218.4M) now listening to digital audio on a monthly basis. For B2B marketers, […]
Remote working is the pattern of choice for millions of workers, yet, there is evidence that a return to the office would improve their wellbeing. A report in CNBC highlights the view of one behavioral economist that the workplace is better for the health of workers and the health of a business, increasing productivity and boosting mental […]
In places like the UK and other parts of Europe, there is mounting pressure on motorists to switch from gas-powered vehicles to electric automobiles. There is actually a chance that diesel and petrol-powered vehicles may not be produced anymore in most parts of the globe by the year 2030. Among the many benefits they offer, […]
For the benefit of our American readers, there are only 25 days left until Canada’s next federal election. With campaigning restricted due to on-going COVID-19 restrictions, deciding who not to vote for has been less divisive than usual. With 70% of the adult population still trying to convince the remaining 30% to get vaccinated. Did […]
We live in an age of acceptable evil. Why else would so many B2B company and product names reference the villainous machines in dystopian novels? Let’s blame the many small victories of English literature program graduates pulling clever fast ones while disguised as marketers. It works for this time when nothing is unexpected….except for the […]
Every successful business owner knows how important it is to keep up with trends. If you want your B2B business to stay competitive, you need to keep an eye on new trends constantly. With new technologies coming out every year and all the challenges the B2B sector is facing, it takes a lot of […]
It seems even criminals and terrorists are mostly working from home. Earlier this summer, B2BNN reported that the world had just experienced the worst quarter for ransom ware attacks ever. Yesterday, a newly-released study commissioned by Hewlett-Packard found that “nation state cyberattacks are becoming more frequent, varied and open; moving us closer to a point […]
By Claudine Dumont COVID-19 has transformed many aspects of how companies conduct business, and sales and marketing are no exception. A McKinsey Pulse Survey in 2020 found that pre-COVID, 52% of B2B decision makers rated traditional sales interactions as more important than digital interactions. As COVID took hold though, that number dropped to 34%. […]
Do you know if or when you’ll be going back to the office? According to the Workforce Confidence Index released by LinkedIn, nearly 1/3 of employees have no idea about their company’s plans for office return. Only 10% of workers have been told that they won’t be returning to the physical workplace within the next […]
By Amaan Kazi When you think about the various business functions you need to close a deal, you probably think about your marketing department and your sales team. Go deeper and you might add in your product and development team, your customer service unit, and the other bits of your business that enable you not […]
