One of the top B2B marketing challenges is getting your message in front of the right audience. That’s why account-based marketing ABM is so popular right now. It enables you to focus your marketing efforts on your ideal customers (and bypass the bad leads). According to the 2016 State of Account-Based Marketing Study, 58% of […]
‘Inside-out’ is how marketing has been practiced since marketing was invented. With inside-out marketing, a company develops clever brand names and iconic imagery to differentiate their products from the marketplace, and then create ads that push that branding on prospective customers. They’re casting a wide net, so these marketers are content to get a minuscule […]
Apologizing properly isn’t angelic. It’s a skill that can be learned. Consider this: B2B methods and verticals are dependent on relationship management. Long term, fully expressive, mutually beneficial dealings between vendors and customers is at the heart of account-based marketing, SAAS contracts and permission-based automation services. Whenever and wherever there is a long-term relationship between […]
Is account-based marketing changing the way you engage customers? Join in the discussion on Twitter via @b2bnewsnetwork tomorrow, April 19 at 4:30 p.m. EST. President Jen Evans will be live-tweeting an interview with Terminus co-founder and CMO Sangram Vajre, whose new book, Account-Based Marketing for Dummies, A First How-to Book on ABM for B2B Marketers […]
