SiriusDecisions is conducting a research study exploring some of the biggest challenges within B2B organizations, the results of which will kick off its first-ever Canadian conference in March. The firm’s 2018 Canadian B2B Sales, Marketing and Product Management Study will be highlighted at SiriusDecisions 2018 Summit Canada, a day-long gathering with keynotes from Export Development Canada, […]
Artificial intelligence (AI) has played an important part in B2C relationships over the years. There are thousands of applications, ranging from the recommendation of TV shows to the fraud detection systems deployed across many commercial establishments. The current rise in the use of chatbots is just another level in the use of AI in the […]
Every now again I become aware that I am being marketed to. I mean more than the usual assault of terrible pop-ups while I’m trying to play Scrabble. I mean I’m in someone’s funnel and the walls are closing in. Lately, I’ve been trying really, really hard to get out of the sales funnel of […]
