B2B Content Marketing Research 2019

B2B content marketing research shows customer disconnect and need for ‘buyer enablement’

While the vast majority of enterprise-oriented marketers say they put their audience’s interests ahead of their products or services and are developing detailed personas, less than half of them are actually talking to customers to inform the stories they tell, according to the latest B2B content marketing research from the Content Marketing Institute. The data […]

researching products and services B2B

B2B buyer survey respondents say they take 40-plus hours researching products and services

B2B buyers spend the equivalent of a full-time work week researching products and services worth more than $100,000, but 86 per cent feel overwhelmed when they’re presented with more than 10 pieces of content, according to a research study from Showpad. The Belgium-headquartered firm on Tuesday released The New B2B Buyer Experience, which drew upon […]

influencer marketing

Editor’s Note: A brief history of Influencer Magazine, the marketing industry must-read that might have been

Almost as soon as I lost my job as Editor-in-Chief of Marketing magazine, I knew exactly what I wanted to do — launch a brand-new publication that captured the emerging trend of influencer marketing. In the consumer space, influencers were quickly becoming an alternative to traditional marketing investments in TV spots, banner ads and out-of-home […]