Mitel MLB

Mitel tells a 30-second case study about Major League Baseball to market its connectivity technology

There are no direct references to Moneyball, the Michael Lewis best-seller about the use of statistical analysis by Billy Beane when he was with the Boston Red Sox, but a new TV commercial from Mitel reinforces how much goes on off the field to make Major League Baseball teams successful. The 30-second spot, dubbed “Game […]

5 things law marketing can learn from the Kansas City Royals

I’m not a sports fan but have loved baseball since I was a pre-schooler. So I watch the World Series every year regardless of which clubs are playing. This year’s championship got me thinking about some lessons the legal marketing industry can take from the games. When the plucky Kansas City Royals, with its tiny payroll and no […]

Walks become runs: ‘Moneyball’ lessons on digital measurement

I grew up watching all kinds of sports with my father, and to this day I love baseball. Though my brother, the other sports fan in the family, says baseball is ponderously slow, there’s something about its rhythms to love. I remember as a kid watching the larger-than-life baseball heroes of the ’70s and ’80s, […]