Terminus has updated its account-based marketing platform with artificial intelligence features and capabilities it said would allow B2B firms to improve customer targeting and reporting. The Atlanta-based firm this week paired its latest release with an expanded partnership with Bombora, whose intent data can now be tied to Terminus’ B2B Account Graph database and a […]
OpenText on Tuesday used its 2019 Enterprise World conference to outline a mission that includes helping companies overcome the “technology sprawl” caused by line-of-business executives procuring their own SaaS applications, making all content “machine-readable” and deepening the ability to use its tools with those from Google Cloud. In his opening keynote, OpenText CEO and CTO […]
IntentData.io will be using its own product to help identify B2B marketers who want to tap into its expertise in developing algorithms find customers ready to make purchases. Based in Boston, IntentData.io launched last week with what it has trademarked as Contact-Level Intent Data, which it said could reduce the length of sales cycles in […]
True Influence on Thursday will launch an upgraded version of its InsightBase tool that will compete with the likes of Bombora in offering intent data to connect B2B marketers with the exact prospects who are actively in-market for products or services. Based in Princeton, N.J., True Influence will officially announce InsightBase 3.0 at the Martech […]
Here’s the problem with an annual list like B2B News Network‘s B2B Pros to Watch: we could justifiably run many of the same people we celebrated in 2018 — Anne Handley, Jay Baer, Lee Odden and so on — every single year. Of course, that wouldn’t be very interesting, and it would do a disservice […]
The conference halls at Marketing Nation Summit in San Francisco recently might have been packed with people, but the products Marketo announced there are intended to create a similar sense of togetherness in the enterprise on a more regular basis. This includes the launch of Marketo Sales Engage, which will let sales and marketing teams create […]
An enterprise IT marketing consulting company called Chief Nation whose customers include Microsoft, IBM and Intel says it will be able to boost account-based marketing results and generate more sales leads by integrating B2B intent data from Bombora. Chief Nation, which is based in the U.K., said the partnership will involving layering Bombora’s intent data […]
