OpenText Enterprise World 2019

OpenText pledges to help bring SaaS tools procured by rogue line-of-business execs under control

OpenText on Tuesday used its 2019 Enterprise World conference to outline a mission that includes helping  companies overcome the “technology sprawl” caused by line-of-business executives procuring their own SaaS applications, making all content “machine-readable” and deepening the ability to use its tools with those from Google Cloud. In his opening keynote, OpenText CEO and CTO […]

True Influence InsightBase 3.0

True Influence aims beyond ‘raw volume intent signals’ with InsightBase 3.0 to offer contact-level data

True Influence on Thursday will launch an upgraded version of its InsightBase tool that will compete with the likes of Bombora in offering intent data to connect B2B marketers  with the exact prospects who are actively in-market for products or services. Based in Princeton, N.J., True Influence will officially announce InsightBase 3.0 at the Martech […]

May 2018: The Love Issue

The conference halls at Marketing Nation Summit in San Francisco recently might have been packed with people, but the products Marketo announced there are intended to create a similar sense of togetherness in the enterprise on a more regular basis. This includes the launch of Marketo Sales Engage, which will let sales and marketing teams create […]