I was sitting in the office of a CIO for a large national bank, and we got to talking about his approach to deciding and prioritizing projects. It became pretty clear, at this point, that much of what got the green light was determined by his boss. This was not the CEO but the CFO, […]
In 2017, B2B marketers were fully focused on account-based marketing (ABM), and that’s a good thing. ABM helps marketers get an accurate picture of active demand units and their needs, allowing for better targeting with the right content. ABM also helps align marketing and sales, shifting the goal across both departments to deepening engagements with […]
Joni Girardi is founder and CEO of DataSelf, provider of DataSelf Analytics. He and his team have been deploying Business Intelligence (BI) in the mid-market for more than 17 years, helping hundreds of organizations. He launched his venture to help medium-sized businesses get value from their data. His biggest challenge was finding tools that were […]
Tools and apps, apps and tools. There isn’t really a war on data like there was a couple years ago. It’s become a question of how to get the right data at the right time, in the form that is right for companies to remain competitive. Faster, better, accurate. It’s not even just about the […]
Organizations are constantly on the lookout on how to best improve their operations. Case in point, companies have been leveraging business intelligence (BI) systems to strengthen their operations and performance. However, to improve your company’s overall efficiency, rather than looking at the next big program that hits the market, the answer to better gains might […]
