Bell Canada, Hootsuite, Oracle, Telus Health and Brainrider are all preparing to offer their best B2B advice as part of the second-annual SiriusDecisions Summit Canada next week. Scheduled for March 5th at the Hilton Toronto, the SD Canada Summit will cover areas including account-based marketing (ABM) strategies, an artificial intelligence (AI) playbook for B2B firms and […]
Sales and marketing data providers: How to choose the best from the rest
Poor or inaccurate contact sales and marketing data results in significant losses in revenue and customer retention – both things no business can afford to lose. In addition, implementing a sales contact data solution purely in the spirit of “cost effectiveness” can be a fatal mistake. On the flip side, good sales contact data can […]
Government of Canada Suspends CASL Private Right of Action
The Government of Canada has issued a press release today, to announce the suspension of the implementation of certain provisions in Canada’s anti-spam legislation (CASL) in response to broad-based concerns raised by businesses, charities and the not-for-profit sector. The provisions, known as Private Right of Action, would have allowed lawsuits to be filed against individuals and organizations for alleged […]
Email Regulation: Too onerous or just one factor?
Marketers are famous for complaining about government email regulations. Especially with CASL (Canada’s Anti-Spam Law), marketers blame the law for forcing them to change the way they send email to Canadian recipients and through Canadian email servers. I agree that email laws have forced marketers to rethink how they acquire email addresses and manage their […]