incentive works

Embracing Failure, Change, and the War at Work at IncentiveWorks

You can, and must, allow yourself to fail – and fail often, in order to succeed. That’s the advice of Cameron Algie, of Play With Fire Improv, who also told participants at the recent IncentiveWorks conference that “being OK with failure means you’ll have the confidence to move forward with your next challenge.” His workshop, […]

Conference coverage: We’ll be live from Toronto’s Dx3 on March 11, 12

Dx3, one of Canada’s largest marketing and retail conference, touches down in Toronto March 11 and 12, and B2BNN will be there to report on sessions ranging from the rise of programmatic advertising to reddit’s influence on marketing campaigns. The speaker list is exhaustive: Dx3 invited executives from companies such as Microsoft, BuzzFeed, reddit, Yahoo!, IBM, Shazam, Indiegogo, […]

Debating Internet’s role in business success at FFWD Advertising and Marketing Week 2015

“Is the Internet the answer?” is a big question to ask, but its ambiguity left little room for middle ground in a spirited debate as  FFWD Advertising and Marketing Week 2015 began this week in Toronto. Moderated by GigaOM’s Mathew Ingram, the talk pitted Andrew Keen, author of The Internet is Not the Answer, against Mitch […]

Maggie Fox: the next stage of success at SAP (SAP CMO series)

It’s a confusing marketing technology world at the moment, and nobody knows technology like SAP. Historically focused on the CIO, now the company is reaching out to bring their expertise to a brand new audience: marketers. And that requires a different kind of marketing, something Maggie Fox is keenly aware of, and excited about. Fox, […]