B2B Content Marketing Research 2019

B2B content marketing research shows customer disconnect and need for ‘buyer enablement’

While the vast majority of enterprise-oriented marketers say they put their audience’s interests ahead of their products or services and are developing detailed personas, less than half of them are actually talking to customers to inform the stories they tell, according to the latest B2B content marketing research from the Content Marketing Institute. The data […]

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

The past year might have been full of talk about “influencer marketing” to consumers, but it takes a particular kind of person to influence marketers themselves.  What follows is a list of B2B influencers based on what our editorial team has observed amid on our coverage of major industry conferences, activity on social media and submissions from our […]

GE CMO Tells Content Marketing World Crowd to ‘Change the Lens’

GE will be spending the first week of October appearing where few B2B brands have gone before: on the TV channel owned by Vice Media to promote its DroneWeek series, the firm’s CMO told the Content Marketing World audience. In her keynote speech kicking off the three-day even in Cleveland Wednesday, Linda Boff said Drone […]