B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

The past year might have been full of talk about “influencer marketing” to consumers, but it takes a particular kind of person to influence marketers themselves.  What follows is a list of B2B influencers based on what our editorial team has observed amid on our coverage of major industry conferences, activity on social media and submissions from our […]

GE CMO Tells Content Marketing World Crowd to ‘Change the Lens’

GE will be spending the first week of October appearing where few B2B brands have gone before: on the TV channel owned by Vice Media to promote its DroneWeek series, the firm’s CMO told the Content Marketing World audience. In her keynote speech kicking off the three-day even in Cleveland Wednesday, Linda Boff said Drone […]