The definitive StumbleUpon primer – B2B marketing edition

Your company might already be active on the big three social networks of Facebook, Twitter, and LinkedIn, but don’t overlook StumbleUpon. It’s reminiscent of the Digg-Myspace era, but it hasn’t faded away; in fact, this link-sharing network can prove incredibly valuable to B2B marketers. In case you aren’t familiar with StumbleUpon, it was founded in […]

Profile of a Canadian business leader: Aleya Chattopadhyay (SAP CMO series)

Aleya Chattopadhyay may now be taking time off and “thinking what I want to do next,” as she puts it, but she has some sharp insights to offer on the future of marketing and social. The ex-CMO of ScribbleLive has an impressive resume. She was the VP of Marketing for large-format and mall stores at […]

Dissecting the content marketing funnel

Content is king, and for your business to excel in today’s fast-paced marketplace you need a solid content marketing strategy to generate leads and turn them into paying clients. According to CMI’s study 2015 Content Marketing Benchmarks, Budgets and Trends, consistently creating engaging content, and on a variety of subjects, are the biggest challenges that […]