emotion in ai

Technology can’t replace the emotional aspects needed in creative content and leadership

You’ve seen the news, and you know that technology is taking people’s jobs at factories, fast food restaurants, and more. Is your B2B career next? According to McKinsey Global Institute’s latest report, “Jobs lost, jobs gained: Workforce transitions in a time of automation”: “Automation and AI will lift productivity and economic growth, but millions of […]

Content, Sponsorships, and Lead Gen…Oh My!

We love good content. B2BNN’s goal is to provide B2B content marketers with the audience, reach, metrics and insight needed to deliver lead generation results back to sales and executives. What we offer: Content and Lead Gen Programs: get your B2B content in front of a wider but targeted audience of up to 1.5 million […]

outsource content

6 Places To Outsource Content For B2B Websites

Outsourcing content can help to make companies, like those in B2B, more versatile; getting the work done as necessary without having to directly employ staff. There are plenty of companies that can help with outsourcing. Some specialise in stock photos, others in videos. Some provide copywriting services and others provide infographics. They all work slightly […]

social community

How Social Communities Anchor B2B Digital Programs

Imagine a US football team on the field without a quarterback. That’s what it’s like to be marketing and communicating online without a social community. The role that social communities can play in the marketing and communications process is woefully misunderstood. Many corporate community efforts tend to focus on community for one of three reasons: […]

Live from MarTech: What every CMO should do to go digital

What’s the number one worry on the minds of CMOs in the digital age? Fear of losing ground, of falling behind in digital savviness, of becoming irrelevant. No marketing executive ever wants to hear anyone say, “Sorry, but what you’re offering just isn’t relevant anymore.” Social and mobile are the air we breathe these days. Brand […]

Yellow Pages gives the green-light to content marketing

The Yellow Pages is going through a major restructuring after it renamed itself YP in 2012. Part of that rebranding includes a content strategy and a marketing campaign called “Make Every Day Local.” As reported by Digiday, this campaign “featuring videos of news, sports and TV personalities including ESPN’s Hannah Storm and reality stars Bill and […]

How to get your content in front of the right audience

What kind of traction is your current marketing content getting? Tons of shares, visits, and comments? Great! Very little of anything? You’re not alone. B2B marketers often spend a lot of time creating great content that provides hefty value to readers. Yet it’s easy to forget that you’ve got to deliver that valuable content to an audience […]