If you are wondering how to take on the challenges of a shifting global economy, investing in creative industries entrepreneurs tackles economic, civic, and social challenges and is found in every community in every corner of the globe. From Boston to Bangladesh, creative entrepreneurs are building companies at the cutting edge of digital fabrication, augmented […]
Tag: creativity
NextMEDIA 2015: Tumblr’s David Hayes on the power of creativity in marketing
When Tumblr wanted to land marketing campaigns, it could have chosen generic photos and stale copy. Instead, it embraced members of its own community to create truly memorable, “collectible” campaigns. In the closing keynote of the first day of Toronto’s nextMEDIA conference, David Hayes, head of creative strategy for Tumblr, explained how the popular social […]
TED Talk Takeaways: The 3 qualities of innovative companies
In this week’s installment of TED Talk Takeaways we look at what it takes to create a culture of innovation and inspire creativity. Linda Hill is a professor of business administration at the Harvard School of Business, and the author of Becoming a Manager: How New Managers Master the Challenges of Leadership and Collective Genius. […]
From the Mobile Media Summit: Why creativity matters
Last week in Miami, at the Mobile Media Summit, attendees quickly learned how integral it is for B2B to adopt mobile innovation, whether in-house or via applications to better sell their services. “The reason that B2B needs to prioritize mobile is that it’s the medium that their target audiences are relying on the most. It’s a […]