I’ve written a couple times before about how buyers should select and manage their vendors, consultants and agencies. But it goes the other way as well. Consultants, vendors and agencies who don’t set clear expectations and “train” their clients and customers up front are more liable to experience friction and frustration down the road. Whether […]
Ujwal Arkalgud is a Cultural Anthropologist, and a pioneer in the field of Digital Ethnographic Research. He started his career as an in-field researcher conducting immersive ethnographies in the entertainment and travel sector, where he discovered his love for understanding human behavior and the underlying motivations that drive the decisions people make every day. He […]
The phrase “Business to Business Marketing” can sound corporate, stiff, and unwelcoming. It may even bring up images of overly-long meetings where good ideas get weighed down by the amount of decision makers and are suffocated by red tape and slow approval processes. Marketing to a “business” can sound like you’re marketing to the physical […]
