The persona is a much-vaunted, much-maligned tool in digital marketing, helping marketers to define their audience. But most persona programs fall short for four major reasons: They’re fictional They don’t reflect the overall composition of the audience They aren’t data driven They don’t practically translate into marketing campaigns If your personas are not based on […]
Guest post by Brian Crotty, Chief Operating Officer at Broadview Networks All successful companies experience change and a natural evolution as they grow, whether that includes mergers, reorganizations, a new product niche or shifting business goals. As businesses continually redefine what makes them successful, it is vital that they regularly source customer feedback as part […]
Perhaps unsurprising in a world where so much of our lives are shared publicly, 2014 saw the rise of anonymous social networking — the soaring initial popularity of apps such as Secret, Yik Yak and Whisper suggested that providing anonymity can be a lucrative play. And yet, while users crave the break of anonymity in a […]
