Uberflip Aprimo Forrester Conex 2018

Uberflip, Aprimo and Forrester make the case for content experiences that go beyond demand generation

Uberflip is not only hosting a conference whose name refers to ‘the content experience” this week — it has also recently hired new talent in a department with the same name that’s focused on an area far beyond demand generation. A panel discussion at CONEX, which is taking place in Toronto, included Paige Gerber, Uberflilp’s […]

lead demand snapchat

To Snapchat or Not To Snapchat, and Other B2B Trending Conversations

It’s time for another edition of B2B Trending Conversations, wherein we sift and sort through social networks and blogs to bring you the best of what’s buzzing in the B2B space for the week. This week, we’ll explore how inbound marketing can boost lead generation, we’ll weigh whether demand gen or brand building is more […]