Demand Metric GetResponse

Demand Metric and GetResponse data says automating mid-funnel tactics boosts marketing results by 3X

Mid-funnel performance can triple as marketing tactics are automated, despite the fact less than 20 percent of marketers are using technology to do so, according to research from Demand Metric and GetResponse on Wednesday. The two firms held a live webinar to discus the results of the research, dubbed the 2019 Funnel Friction Benchmark Study, […]

DemandBase Demand Metric GDPR

DemandBase and Demand Metric research the state of GDPR compliance so far (and the results aren’t good)

Despite considerable attention from a variety of vendors before it came into effect this past May, a survey by DemandBase and Demand Metric shows only 32 per cent of B2B marketers are fully compliant with GDPR and 80 per cent worry that a lack of compliance among their vendors will put their firm at risk. […]