SparkPost Signals

SparkPost Signals promises to help B2B marketers predict e-mail campaign performance

E-mail delivery and analytics service SparkPost on Tuesday launched SparkPost Signals, a predictive intelligence tool designed to help marketers better understand how their campaigns will perform. The San Francisco-based firm, whose B2B clients include Adobe, SAS and SiteCore, said SparkPost Signals will offer a “Health Score” their use of e-mail that scales from zero to 100 […]

Ann Handley CMWorld 2018

Ann Handley takes CMWorld 2018 on her journey from content ghost town to boom town

Even before she began her Content Marketing World keynote about an unexpected twist in her career, Ann Handley experienced another one. The chief content officer at Marketing Profs was still backstage at Cleveland’s Huntington Convention Center on Wednesday when she was announced as the first-ever recipient of a new ‘Hero Award’ given by the Content […]

Zoho

Zoho plans mass-marketing campaign to promote its integrated suite to business professionals

Zoho is getting ready to release TV ads in the U.S. and Canada as part of a broader marketing effort to boost adoption of its Amazon Prime-style approach to licensing a variety of business applications. Besides the TV spots, Zoho has been holding a series of events for customers and prospects that tout the integrated […]

Slack's enterprise growth

Slack’s VP of engineering breaks down the message he’s using to convert e-mail holdouts

It’s already one of most talked-about startups innovating in workplace productivity and collaboration, but Slack’s Michael Lopp is working hard to respond to enterprise decision-makers who say they just can’t let go of traditional e-mail. Though it is based in San Francisco, the firm’s vice-president of engineering has been making a series of in-person appearances […]

SDRs

Sales development research: SDRs using 4.9 tools but struggle to reach enterprise buyers

Companies are spending nearly $4,000 on each of their sales development reps (SDRs) every year to give them CRM, social prospecting and other tools — even though they still spend nearly 40 per cent of their time working the phones, according to a study released Wednesday. The State Of Sales Development was launched in tandem […]

Inbox Marketer

Memorize this Inbox Marketer formula for better e-mail performance dashboards

When he took the stage of Data Marketing 2017 this week in Toronto, Inbox Marketer exec Matt Anstett decided to do a little A/B testing — but it had nothing to do with e-mail. Instead, Inbox Marketer’s director of data and analytics showed several pairs of head shots and quizzed the audience on which they […]

CMO Council

CMO Council Exec Says Survey Shows ‘Arrogance’ of B2B Marketers Must End

More than half of consumers across the U.S., Europe and Canada say company websites and e-mail remain their go-to channels — a sign one CMO Council exec says the “arrogance” of B2B marketers must come to an end. In The Customer In Context: Understanding The Real Expectations of Today’s Connected Consumer, the CMO Council and SAP […]