Book excerpt: Storytelling for Startups – How to tell your story, entrepreneurs

B2BNN will be publishing excerpts from Mark Evans’ new book Storytelling for Startups, available for purchase now. Every week for weeks, we’ll excerpt a new chapter from the book, and this week we’re introducing you to the idea of why startup entrepreneurs need to be great storytellers. Creating good stories is how startups convince preoccupied […]

Inside the pros and cons of being a mentor

In theory, mentorship is a positive concept. It is the opportunity to share your knowledge and experience with people looking for guidance, insight and encouragement. The reality, however, is mentoring requires an investment in time and energy. It is not as simple as connecting with an entrepreneur who wants some help. Like any relationship, a mentorship […]

Why being married makes you a better entrepreneur

Entrepreneurs often apply their life skills to their sales and marketing, and the acquired lessons from marriage are no different. The business professionals we spoke to explain how their marriage helped them become stronger entrepreneurs…and how running their own companies helped their relationships. Eric Gilboord, of Toronto-based WarrenBDC, helps Boomer-aged business owners to sell or transition out of their […]

9 reasons why being a journalist makes you a better entrepreneur

For all those journalists who wondered whether they could start and thrive in their own business, they might be surprised to learn that some of their existing skills are transferable. And for all those entrepreneurs who wonder what they might be able to learn from media professionals, this article will offer some helpful succinct advice. Three former journalists […]

Does being a parent make you a better entrepreneur?

What’s more overwhelming than an already-stressful full time job? How about two jobs? That’s the general perception most entrepreneurs have when describing their jobs-kids-family workload. Recently, new father Simon Schneider reflected on the balance between running a start-up and running a family, in his article for Fast Company “How the birth of my son made […]