Creative Curve Allen Gannett

What B2B marketers can learn from moviemakers about bringing feedback into the creative process

Janet walked out of the movie theater, looking and feeling bored, and tired (it had been a long week). She’d just sat through an early preview of Fatal Attraction, and like most of the test audience, she didn’t love it. The main reason? The ending was not satisfying. The movie tells the story of a […]

14 ways to get more out of your B2B customer surveys

Regularly B2B marketers are tapping into their audience for data that they’ll then use as fodder for any number of marketing strategies. Such data could help inform infographics, blog posts, white papers, webinars, etc. Thanks to surveys, they can produce content that answers questions their readers have, and they’re engaging with buyers to let them know they’re interested […]