If we could offer only one piece of advice to managers and coaches who want to improve the way they provide feedback to their team members, it would be to ask more questions. This can be a lot harder than it sounds. Like most managers or coaches, you were likely promoted to your current role, […]
Tag: feedback
What B2B marketers can learn from moviemakers about bringing feedback into the creative process
Janet walked out of the movie theater, looking and feeling bored, and tired (it had been a long week). She’d just sat through an early preview of Fatal Attraction, and like most of the test audience, she didn’t love it. The main reason? The ending was not satisfying. The movie tells the story of a […]
20 Steps to Take After Your B2B Event
We always seem to be heading into event season, so eyes always seem to be on the checklist of needs we each have to prepare for conferences, summits, forums, or meetups. Do you have location, catering, audio/visual, guest speakers and timing all squared aware? Or, if you’re attending…did you pack your comfy walking shoes? But […]
14 ways to get more out of your B2B customer surveys
Regularly B2B marketers are tapping into their audience for data that they’ll then use as fodder for any number of marketing strategies. Such data could help inform infographics, blog posts, white papers, webinars, etc. Thanks to surveys, they can produce content that answers questions their readers have, and they’re engaging with buyers to let them know they’re interested […]