SaaS

Sales and marketing tools dominate the $1.02B being invested in ‘SaaS North’

The needs of senior executives in marketing and sales roles are driving investments of more than $1.02 billion in software-as-a-service startups across Canada, according to a study conducted by B2B accelerator L-Spark. “State of SaaS 2017” will be formally presented as part of SaaS North, the second annual event of its kind organized by L-Spark […]

Book excerpt: Storytelling for Startups – How to tell your story, entrepreneurs

B2BNN will be publishing excerpts from Mark Evans’ new book Storytelling for Startups, available for purchase now. Every week for weeks, we’ll excerpt a new chapter from the book, and this week we’re introducing you to the idea of why startup entrepreneurs need to be great storytellers. Creating good stories is how startups convince preoccupied […]

Should SMBs go beyond QuickBooks for their accounting software?

Is Intuit well positioned to maintain its dominance in the small-to-medium business accounting software market in cloud era? Is the company’s long-running QuickBooks franchise still the best option for SMBs? QuickBooks has been around in one form or another for a generation. But over the past few years, cloud-based mobile competitors have been gaining customers […]