Redesigning a web site can be a monumental task. There are lots of things that you have to commit to in order to reach the successful completion of such a particular type of project. No wonder so many companies fail with their redesigns. However, you shouldn’t be afraid to do a proper redesign. After all, […]
Your analytics have so much to tell you about your social media and your audience – you just have to pay real attention to them and learn from them as they provide a wealth of information on what works and what doesn’t. And if you go beyond the obvious – like number of clicks or […]
As a B2B owner, it’s likely that you rarely stop working. Even when you are at the gym, in the shower or watching your kids’ softball game, you are probably thinking about work. Heck! That’s probably where you get some of your best ideas! Yes, it’s summer, and that means you are supposed to relax. […]
If you’ve ever wanted a history lesson on how far analytics have come, this new infographic from Ninja Metrics is just for you. As the ‘graphic explains, it all began in 5,000 B.C., when our ancestors used sticks and rocks to help them understand “sales trends of new inventions.” Much much later in 1908, Henry […]
Google Analytics has updated a useful tool that helps businesses track and analyze customer interaction paths from first click to purchase. The aptly-named The Customer Journey to Online Purchase launched in early 2013 as Google recognized the need for website owners to better understand how customers act from their first visit through conversion. The tool utilizes […]
