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Infographic: Tracking the History of Business Analytics

Last updated on November 1st, 2023 at 12:44 pm

Diving into the history of business analytics is akin to embarking on a journey through time, tracing the evolution of data interpretation and its impact on commercial decisions from ancient to modern times. This captivating history is depicted well in an infographic by Ninja Metrics, which serves as a visual primer for those curious about the field’s origins and development.

The infographic posits the history of business analytics as commencing around 5,000 B.C. During this primitive era, our forebears utilized basic tools like sticks and stones to decipher what could be dubbed as “sales trends” of newly minted inventions. No just kidding, we’re not sure how early cave-men tracked their KPIs 🙂

The History of Business Analytics

The 20th Century

Fast forward to the early 20th century, the history of business analytics took a significant leap forward with the Industrial Revolution. In 1908, automotive pioneer Henry Ford ushered in a new analytical approach by meticulously measuring the time required to manufacture each component of the iconic Ford Model T. This early application of business analytics streamlined operations and paved the way for the establishment of modern industrial engineering.

As we venture into the 1990s, the dawn of the information age, the history of business analytics enters a transformative phase. The emergence of data warehouses now allowed executives to meticulously compile and analyze company earnings reports, harnessing the burgeoning amount of data at their disposal. This period witnessed the fusion of technological advancements with analytics, enhancing the ability of organizations to make informed decisions based on a wealth of data.

The 21st Century

The landscape of business analytics was further revolutionized with the introduction of Google Analytics in 2015. This pivotal development in the history of business analytics fueled a new epoch in digital marketing and advertising, providing an accessible platform for businesses of all sizes to track and analyze web traffic, thereby optimizing their online strategies.

The history of business analytics is a testament to human ingenuity and the relentless pursuit for better understanding and optimization in the business realm. From primitive tools to sophisticated digital platforms, the trajectory of business analytics reflects the continual evolution of data interpretation and its indelible impact on commercial success. Each chapter in the history of business analytics not only encapsulates the zeitgeist of its time but also propels the field further, promising an exciting future filled with yet unimagined possibilities.

See the infographic below:

history of business analytics

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