If you’ve ever wanted a history lesson on how far analytics have come, this new infographic from Ninja Metrics is just for you.

As the ‘graphic explains, it all began in 5,000 B.C., when our ancestors used sticks and rocks to help them understand “sales trends of new inventions.” Much much later in 1908, Henry Ford went analytical by measuring the time it took for the manufacturing of each part of the Ford Model T.

The information age in the 1990s brought data warehouses enabling executives to compile company earnings reports based on valuable data they were accumulating.

A major game-changer was the introduction of Google Analytics in 2015, “fuelling a new era in digital marketing and advertising.”

As to the future, Ninja Metrics writes: “Analyzing customer and company data as it is generated, to help predict trends with advanced algorithms and big data software.”

See the infographic below: