Terminus is promising B2B marketers a way to measure both traditional and ABM programs in a single Account-Based Scorecard and a way to manage account-level targeting of digital ads. The Atlanta-based firm said its Account-Based Scorecard will help marketers avoid creating attribution reports manually or after-the-fact for their campaigns. The expanded capabilities in the platform […]
Tag: measurement
A Simple(ish) Guide to App Marketing: Measuring Acquisition (Part 1)
You’ve had an app in market for a while, have tried various marketing tactics, and have seen downloads and users grow. To maintain your growth, you need to assess your results, identify what’s working, and create a plan that builds on your strengths. I’ll show you how, by following the stages of your customer’s relationship […]
Measuring your campaigns effectively, an interview with content marketing expert Daniel Tolliday
Your B2B firm has dove headfirst into content marketing but what’s the ROI of those project? You’re in luck because this interview will reveal some of those sought-after answers. Daniel Tolliday is the Content and Inbound Manager at Green Hat, Australia’s largest B2B marketing agency. He regularly contributes to Outbrain, Social Media Examiner, Convince and Convert, and […]