Microsoft snow leopard ai commercial

Microsoft TV commercial uses snow leopards to demonstrate the business case for AI

Poaching and attacks from herders are threatening their existence, and the latest TV commercial from Microsoft showcases how its artificial intelligence software could help spot all the snow leopards that need saving. Produced by its agency Dentsu Aegis Network, the 30-second spot is introduced by rapper and musician Common, who has been featured in the software […]

B2B CHROs

Editor’s Note: The very specific marketing campaigns B2B CHROs need to lead

Sometimes I’m tempted to just apply to jobs that I’m completely unqualified for and explain it by saying, “LinkedIn made me do it.” Based on the fact I write a lot about marketing, advertising and the tools to do it, for example, it’s not uncommon for LinkedIn to recommend roles for me such as “Director […]

Testfire Labs Hendrix

Testfire Labs CEO wants to prove AI can take the pointlessness and misery out of office meetings

Testfire Labs is applying artificial intelligence to one of the most challenging aspects of working in an enterprise — no, not finding, converting or retaining customers. Surviving the agony of office meetings. Based in Edmonton, Alberta, Testfire Labs’s initial product is bot dubbed Hendrix.ai, that captures and transcribes conversations from business meetings. Beyond acting as a […]

Impact Dave Yovanno partnerships

Impact CEO argues partnerships will drive more growth than extra sales people or more ads

A company simply called Impact wants to do for developing and managing enterprise partner relationships what Salesforce did for sales teams and Marketo did for marketing teams, according to its CEO. Speaking at its second annual Impact Growth summit in New York on Tuesday, Impact’s David Yovanno argued that referrals from influencers, publishers or even native […]

Dell CMO Allison Dew

Dell CMO Allison Dew calls for ‘responsible pragmatism’ in managing societal impact of IT

Like any good marketer, Allison Dew kept her closing remarks at Dell Technologies World on Wednesday simple, succinct and unforgettable: “Don’t be a phone ‘ho.” Yes, you read that correctly. Dew, the enterprise tech giant’s CMO, drew huge laughs by echoing her fellow panelist in a conference session — musician and entrepreneur Wil.I.AM — who […]

Adobe Open Data Initiative ODI

Adobe Summit 2019 offers digital transformation advice from Microsoft, Ersi and . . . Reese Witherspoon

“I had this siloed-off experience. I wasn’t engaging with them . . . there wasn’t empirical data. (Social media) has expanded my idea of storytelling and the ability to reach a larger, but more specific audience.” The comments above were not made by one of the many B2B CMOs attending Adobe Summit in Las Vegas […]

Adobe Summit

Adobe Summit 2019 shows how Marketo, Magento acquisitions are coalescing into the Adobe Experience Platform

Adobe is trying to demonstrate progress in bringing technologies from Marketo and Magento into its Adobe Experience Platform this week, but possibly the best insight at Adobe Summit so far was a glimpse at a more custom product: a dashboard the company uses to track its own marketing and sales performance. Speaking to approximately 17,000 […]

Sprinklr Grad Conn

Sprinklr marketing leader Grad Conn is looking for (enterprise) love

Most martech CMOs would be satisfied if their company’s products and services were seen as innovative, easy to use or at least useful. Grad Conn’s mission? To make Sprinklr “the most beloved enterprise software company, ever.” The former CMO of Microsoft, Conn took on the role of chief marketing and experience officer at Sprinklr, a […]

Smartsheet TV commercial

Smartsheet TV ad depicts a hellish existence for the few firms that don’t use its software

Most B2B TV commercials tend to focus on the amazing things customers are doing with the advertiser’s product, but a recent spot from Smartsheet puts the spotlight on the holdouts instead. In “Work Different,” the SaaS-based provider of project management and collaboration tools boasts that 96 per cent of the Fortune 500 use its product. […]

Microsoft chief data scientist Ozge Yeloglu

Microsoft’s chief data scientist on ethics, bias and other enterprise AI considerations

As Microsoft’s chief data scientist, Ozge Yeloglu’s job is not to develop specific products but simply help further customer success with tools like artificial intelligence. There are some occasions, however, when she just has to say no. Speaking at last week’s Elevate Tech Fest in Toronto, Yeloglu — who works for the software giant’s Canadian […]

vic pascucci Lightbank

A VC asks the uncomfortable blockchain questions that break through the hype

There are startups marketing themselves as blockchain innovators, and there are established enterprises trying to innovate with blockchain. Vic Pascucci has a stock response to most of them: “Just use an f***n VPN.” The managing director of venture capital firm Lightbank was positioned as the resident contrarian at the recent Voice of Blockchain conference in […]

Tim Pethick

Inside The Mind Of . . . Tim Pethick

Tim Pethick has held influential positions as marketing director at Microsoft in Australia, CEO of Encyclopedia Britannica in the UK, and CEO of BTLookSmart, delivering web search and directory solutions to businesses in 15 languages and more than 20 markets worldwide. But he is most known for many as the brainchild behind one of Australia’s […]

LinkedIn Video For Sponsored Content

LinkedIn launches Video For Sponsored Content and lets brands add video to company pages

LinkedIn on Thursday will announce the introduction of Video For Sponsored Content following a beta test with more than 700 customers, along with the ability for brands to include videos on their company pages. Goldman Sachs, GE and Microsoft Canada were among the firms who have been trying Video For Sponsored Content since last October, […]

Microsoft FutureNow

Microsoft FutureNow gathers AI experts to map the best routes to enterprise adoption

Enterprises that want to accelerate their adoption of artificial intelligence should prioritize the most feasible projects with the greatest impact and take a “combinatory approach that includes analytics and the Internet of Things, experts told Microsoft’s FutureNow event. A day-long conference hosted in Toronto, FutureNow keynotes included Mark Skilton, a professor at Warwick Business School […]