It’s only represented by a series of nine vertical lines, but the Cisco logo element that invokes the Golden Gate Bridge has become the primary motif in its latest TV ad. “The Power of Purpose” injects the signature bridge — which has evolved considerably from the more literal version of the logo when Cisco was […]
Suzen Fromstein is a marketing content creator and speechwriter. In her book, Suits and Ladders: Ten Proven Ways to Keep Your Job Safe, she interviewed 102 mid-to-senior level managers (51 men and 51 women) and consolidated their wisdom into one informative, entertaining survival guide. Her second book was Inform, Influence and Entertain Like a Pro: […]
Dr. Ivan Misner is the Founder and Chief Visionary Officer of BNI, the world’s largest business networking organization. Founded in 1985, it now has over 8,400 chapters around the world. Last year, BNI generated 9.1 million referrals resulting in $13.1 billion in closed business for its members. Called the “Father of Modern Networking” by CNN, […]
Becoming an entrepreneur is difficult. Every step of the way comes with significant road blocks and another avenue for failure. Devising a business plan is grueling and securing funding is even more demanding. It’s no surprise that nine out of ten startups fail. That’s an intimidating failure rate that turns away many potential entrepreneurs. If […]
Sanjay Dalal often and very fondly quotes Peter Thiel, the first outside investor of Facebook. “You don’t have to start a company to cash in,” Dalal paraphrases Thiel. “A better option is to join a company with high growth.” Exactly what Thiel himself did in the case of Facebook. In high tech circles, that’s called eating […]
