Cisco bridge logo

Cisco repurposes a key element in its logo to tell stories about technology and people

It’s only represented by a series of nine vertical lines, but the Cisco logo element that invokes the Golden Gate Bridge has become the primary motif in its latest TV ad. “The Power of Purpose” injects the signature bridge — which has evolved considerably from the more literal version of the logo when Cisco was […]

Company profile: oGoing, the social network for SMBs

Sanjay Dalal often and very fondly quotes Peter Thiel, the first outside investor of Facebook. “You don’t have to start a company to cash in,” Dalal paraphrases Thiel. “A better option is to join a company with high growth.” Exactly what Thiel himself did in the case of Facebook. In high tech circles, that’s called eating […]