In 2017, B2B marketers were fully focused on account-based marketing (ABM), and that’s a good thing. ABM helps marketers get an accurate picture of active demand units and their needs, allowing for better targeting with the right content. ABM also helps align marketing and sales, shifting the goal across both departments to deepening engagements with […]
This Preface is reprinted with permission of the author, Eric Siegel, from his book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” revised and updated edition (Wiley, January 2016). *** Yesterday is history, tomorrow is a mystery, but today is a gift. That’s why we call it the present. — Attributed […]
Predictive analytics, virtual reality, software defined networking (SDN’s), megatrends and robot content marketing – the #FutureofWork’s sole purpose is to try and stay a step ahead of the pack. Large scale trends and analysis are a constant source of inspiration and anxiety in the #B2B world, but much of that long term trend analysis looks […]
There’s a lot of talk lately about predictive analytics, and undoubtedly it is starting to infiltrate the B2B software industry. In the last year plus Salesforce.com acquired RelateIQ and LinkedIn bought out Fliptop, making meaningful progress in this space. But how will they implement predictive analytics solutions within their larger B2B cloud ecosystems? What approaches […]
Marketers are always looking for more efficient ways to drive sales and increase customer conversion, and one of the most rapidly advancing techniques they have access to is predicative analytics. It has been around for around 40 years, but now the technology is getting more mature today and companies have access to more data than ever […]
