Customer relationship management provider Affinity is using artificial intelligence technology to sift through employees’ e-mail and calendar data in hopes of easing the search for “warm” introductions to prospects and customers. San Francisco-based Affinity described Alliances, which was released on Monday, as a tool that will create a “relationship graph” to help those in sales […]
Bob Burg regularly fills auditoriums for his talks, and has shared the stage with thought leaders, Olympic athletes and a former U.S. president. For years he was known for his book Endless Referrals, but recently it’s his business parable The Go-Giver (coauthored with John David Mann) that has garnered him much acclaim, and sold more […]
What every startup or entrepreneur needs is not only a great idea, a smart business model and a strong staff backbone, but also a growing customer base. One important way to attract more accounts is through your existing customers. Aaron Goodin, CEO and Founder of Tack, a media technology startup, notes that, “What most startups often overlook is the value […]
Customer referrals are one of the most powerful endorsements a business can obtain. Personal endorsements generally carry more weight than other routine marketing channels. While a flashy ad may catch attention and even generate a sale, this sale is not necessarily going to convert to the buyer becoming a loyal customer. Especially if the customer […]
