Terminus co-founder and CMO Sangram Vajre delivered the opening address at Revenue Summit 2017, where he examined two “mega-trends” in account-based marketing. Where are we today, what are the challenges we face and where did they come from? What does the future hold in store for the next 15 years? The first “mega-trend” involves the […]
Since the inception of B2B marketing, marketers would create content and campaigns that were intended to gather as many leads as possible, and then hope that some of these leads would be turned into high-quality customers. But the recent rise of martech (marketing technology) has necessitated changes in the way modern B2B marketers engage customers. […]
Do you have a few days to catch up on your B2B reading list? Here’s a recap of the five best books we’ve found through our Sunday reading series. Originals: How Non-Conformists Move the World By Adam Grant Publisher: Viking A national bestseller and New York Times bestseller, Originals: How Non-Conformists Move the World examines how […]
Is account-based marketing changing the way you engage customers? Join in the discussion on Twitter via @b2bnewsnetwork tomorrow, April 19 at 4:30 p.m. EST. President Jen Evans will be live-tweeting an interview with Terminus co-founder and CMO Sangram Vajre, whose new book, Account-Based Marketing for Dummies, A First How-to Book on ABM for B2B Marketers […]
