The B2B landscape is vast and has seen massive changes over the past two years. Niche tools have seen entire industries move their processes to the cloud, big data developments and predictive analytics have enabled us to identify efficiencies, close money pits and to target specific audiences with incredible accuracy. Throughout all of these developments, […]
Between traditional methods of marketing and the emergence of mobile and social media, we have more opportunities than ever before to reach new audiences. As a result—as many B2B marketers know all too well—audiences have become increasingly niche and more difficult to target with broad marketing campaigns. This is where the power of influencers comes […]
